Advances in mobile social networks, Mobile Monday Beijing @ Orange Labs

Alvin Chin Senior Researcher Mobile Social Networking Group Nokia Research Center, Beijing

Mobile social networking vs. social networking on mobile

•Connecting to your online social networks on your mobile Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

Provide integrated experience by fusing physical and digital social interactions through the mobile distributed content sharing Integrate context and social connections into mobile social networks social networks pervasive computing sensor networks Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

What Purpose Social Activity Context Time Modeling Frame Friend People Place Family Relative Colleague Who Where Interpersonal Schoolmate Relationship Mesh Profile Environment Needs Sensing Hobbies Atmosphere Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

But what is the real problem with current social networking?

Solution: Need context and relevance!

•How to use and integrate context into mobile social networking? •How to use the social network for intelligent routing and communication? •How to recommend relevant people to be your friends and recommend relevant content? •How to create innovative applications and services that leverage social networks to help people with their daily activities? Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

How do I know this friend? Why should I add him/her? Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

But many social networking services fail. Why?

• Many social networking services fail because they deal with just people only • Jyri Engestrom: “social networks consist of people who are connected by a shared object” which he calls object- centred sociality http://www.zengestrom.com/blog/2005/04/why-some-social-network- services-work-and-others-dont-or-the-case-for-object-centered- sociality.html •Problem: How to use the resources in the physical environment (like the office) to help facilitate social networking and vice versa Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

? 1. Tom seems to recognize a lady while walking in the hallway but can’t remember if 4. Tom never met her, he met her 2. Tom uses his phone 3. Tom zooms in on the map but maybe his friends to find out who that to find out that she is Zhao met her, so he searches lady is Feng, taps ZhaoF to see if he his social network has met her before 5. Ah, Zhao Feng was the UI manager at the Thanks Nokia, I meeting last week with will never forget a his colleague Wang, person again! which he could not make it! Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

•Mobile social networking makes the mobile an integral part of your social network and lifestyle •Need to bridge the gap between physical and virtual worlds together •We have great opportunity to improve humankind with mobile social networking •Context and relevance are needed to drive mobile social networking forward and make it a daily reality Alvin Chin, Advances in Mobile Social Networks, Mobile Monday Beijing, August 30, 2010

Alvin Chin Nokia Research Center, Beijing alvin.chin@nokia.com http://research.nokia.com/people/alvin_chin http://www.alvinychin.com/blog Nokia OVI: gadgetman Facebook: Alvin Chin (alvin.chin@utoronto.ca) LinkedIn: alvin.chin@nokia.com Twitter: gadgetman4u http://research.nokia.com

Advances in mobile social networks, Mobile Monday Beijing @ Orange Labs

by Alvin Chin

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Advances in mobile social networks, Mobile Monday Beijing @ Orange Labs Presentation Transcript