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Being net
IED
Lesson 8/2014
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com
8. Being net
Course program
1. Italian Startups
2. Set up a startup in Italy
3. I've got an idea. And now?
4. Market and c...
8. Being net
Today's table of content
1. Community
2. Networking
3. Coworking
4. Incubators
3
8. Being net
Communicate3: quick recap
Past slides available on Slideshare @ubifrieda:
!
https://www.slideshare.net/ubifri...
8. Being net
Communicate3: quick recap
• During last lesson we discussed what are my needs in
term of communication and ho...
8. Being net
Communicate3: quick recap
Analyzing the social media timeline, we arrived to outline
how to create an effecti...
8. Being net
Communicate3: quick recap
Finally we decided that having rules is important and we
try to outline which rules...
8. Being net
Communicate3: an example
http://www.youtube.com/watch?v=9_0aQEqVhTM
8
8. Being net
The launch
9
8. Being net
Robert Scoble’s recipe /1
“The best launch is 

if you have a product that 

other people like using so much ...
8. Being net
Robert Scoble’s recipe /2
“What you want to do is have a story that travels to the
people who are most likely...
8. Being net
Robert Scoble’s recipe /3
Start asking the right question:
• How can I get Oprah Winfrey to see my product wi...
8. Being net
Robert Scoble’s recipe /4
Things you need to do to launch a company:
1. Make a blog.
2. Make a YouTube video ...
8. Being net
Robert Scoble’s recipe /5
• So, what's your story?
• A sizeable part of having a great story is also hitting
...
8. Being net
Dissemination
Publish something about you on as many interesting website as
possibile:
• startup directories
...
8. Being net
Resources
16
8. Being net
Useful on/off line resources
• Hangouts and events
• Co-working, Fablabs, Makerspace, social incubators
• Comm...
8. Being net
Incubators
Business incubators are programs designed to support
the successful development of entrepreneurial...
8. Being net
Incubator services
• Help with business basics
• Networking activities
• Marketing assistance
• High-speed In...
8. Being net
Certified incubators
• Startup Regulation introduces “certified incubators for
innovative startups”.
• The star...
8. Being net
Public incubators
• Are supported by public sponsors and are non-profit.
Usually public authorities are the ma...
8. Being net
University incubators
• They usually concentrate on promoting hi-tech start-
ups developed by their students,...
8. Being net
Private incubators
• Are usually profit-making.
• The number and type of organizations making up
private incub...
8. Being net
Why incubators
If incubation period is succeful, my startup has more
chances (87% versus 44%)
24
8. Being net
Italian incubators
25
http://wiki.startupbusiness.it/Incubatori_d%27impresa_e_parchi_scientifici_e_tecnologici...
8. Being net
Coworking
26
8. Being net
Coworking
• Coworking is a style of work that involves a shared
working environment, often an office, and inde...
8. Being net
Coworking principles
Coworking is not only about the physical space, but
about establishing the coworking com...
8. Being net
Coworking: how and where
http://www.youtube.com/watch?v=le0dfcG_jVw
29
8. Being net
Coworking in Italy
30
http://coworkingproject.com/
8. Being net31http://360.steelcase.com/articles/the-same-but-different-mapping-the-patterns-of-work-cultures/
8. Being net
The Hub
!
!
http://www.youtube.com/watch?v=2frIvdnmfMQ
32
http://www.the-hub.net/
8. Being net
Fab Lab
• A fab lab (fabrication laboratory) is a small-scale
workshop offering (personal) digital fabricatio...
8. Being net
H-Farm Screening Criteria
34
http://marketingarena.it/2012/11/26/10-domande-scomode-a-h-farm/
8. Being net
Networking
35
8. Being net
Startup Saturday
http://www.startupsaturday.it/
Many opportunities:
• Workshop
• Elevator Pitch Competition
•...
8. Being net37
8. Being net
	 Italian Startup Scene (ISS)
Facebook group for italian startupper, entrepreneurs,
investors, bloggers, deve...
8. Being net
TechGarage
• It’s an italian association which aims to connect
• Grassroot innovation
• business angel, seed ...
8. Being net
ItaliaCamp
http://www.youtube.com/watch?v=QoPobIp_SAM
40
http://www.italiacamp.it/
8. Being net
Working Capital
It’s a program by Telecom Italia, which offers 40 grants (25k€) and:
• enter an acceleration ...
8. Being net
..and also
• Crunchbase: worldwide startup directory
• Angelist: platform dedicated to startup and angel inve...
8. Being net
Funding: how it works
43
8. Being net44
http://notes.fundersandfounders.com/post/80955964963/money-to-start-how-much-money-companies-started-with
8. Being net
How it works
45
http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
8. Being net
How it works - II
46
http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
8. Being net
How it works - III
47
http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
8. Being net
How it works - IV
48
http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
7. Communicate, communicate, communicate
Investment in Europe
!
• 34% government agency
• 15% private individuals
• 12% fir...
8. Being net
Next week
• Funding
50
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The power of connecting (vers. 2014)

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Launch of product/company in term of communication, analyzing Robert Scoble’s recipe; Yellow Pages for startuppers (startup directories, tech magazines, magazines in your field/market, etc.). Discover on/off line resources, what is an incubator and what are certified incubators and which characteristics have public, private and university incubators. A new way to work – coworking - with its italian examples and finally some networking recurring events.

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Transcript of "The power of connecting (vers. 2014)"

  1. 1. Being net IED Lesson 8/2014 Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com
  2. 2. 8. Being net Course program 1. Italian Startups 2. Set up a startup in Italy 3. I've got an idea. And now? 4. Market and costs 5. Value analysis and business model 6. Business Model Examples and Pitch 7. Communicate, communicate, communicate 8. Being net 2
  3. 3. 8. Being net Today's table of content 1. Community 2. Networking 3. Coworking 4. Incubators 3
  4. 4. 8. Being net Communicate3: quick recap Past slides available on Slideshare @ubifrieda: ! https://www.slideshare.net/ubifrieda/ 4
  5. 5. 8. Being net Communicate3: quick recap • During last lesson we discussed what are my needs in term of communication and how I can satisfy them. • To reach this goal we investigated the landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics). 5
  6. 6. 8. Being net Communicate3: quick recap Analyzing the social media timeline, we arrived to outline how to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques. 6
  7. 7. 8. Being net Communicate3: quick recap Finally we decided that having rules is important and we try to outline which rules are essential: • Conversational and listening rules • Blurring of public and private • Storytelling • Objectives and how everything is summarized in the editorial plan. 7
  8. 8. 8. Being net Communicate3: an example http://www.youtube.com/watch?v=9_0aQEqVhTM 8
  9. 9. 8. Being net The launch 9
  10. 10. 8. Being net Robert Scoble’s recipe /1 “The best launch is 
 if you have a product that 
 other people like using so much 
 that they tell other people about it.” 10 http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  11. 11. 8. Being net Robert Scoble’s recipe /2 “What you want to do is have a story that travels to the people who are most likely to need your product. It all starts with a story. So, the right way to launch is to have a story. Then try that story out on some early adopters. Do they go "no way!" Or do they look bored?” 11 http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  12. 12. 8. Being net Robert Scoble’s recipe /3 Start asking the right question: • How can I get Oprah Winfrey to see my product within a year? • How can I get to be a featured app in the Apple app store? • How do I make a product so strategically important that Steve Jobs buys it within a month. • How do I make a product that's so sticky and viral that it gets people to tell at least five other people about it. 12 http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  13. 13. 8. Being net Robert Scoble’s recipe /4 Things you need to do to launch a company: 1. Make a blog. 2. Make a YouTube video channel. 3. Start Tweeting. 4. Get a Facebook Page. 5. Get a LaunchRock or KickoffLabs site. 6. List your company on Angel List (and StartupLi.st, CrunchBase, etc). 7. Figure out the 10 journalists you want to have see your product before you launch 13 http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  14. 14. 8. Being net Robert Scoble’s recipe /5 • So, what's your story? • A sizeable part of having a great story is also hitting the market at the right time. 14 http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  15. 15. 8. Being net Dissemination Publish something about you on as many interesting website as possibile: • startup directories • tech magazines • magazines in your field/market ! Have a look to Giuliano Iacobelli's list: • http://www.giulianoiacobelli.com/startup/pianificando-il-lancio-della- vostra-startup-le-basi 15
  16. 16. 8. Being net Resources 16
  17. 17. 8. Being net Useful on/off line resources • Hangouts and events • Co-working, Fablabs, Makerspace, social incubators • Community leaders • Media • Business Plan competition, startup events • Incubators and accelerators • Investors, etc. 17 http://www.chefuturo.it/2013/01/i-primi-100-contatti-e-anche-di-piu-per-chi-vuole-fare-startup-in-italia/
  18. 18. 8. Being net Incubators Business incubators are programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services, developed and orchestrated by incubator management and offered both in the incubator and through its network of contacts. Incubators vary in the way they deliver their services, in their organizational structure, and in the types of clients they serve. 18 http://en.wikipedia.org/wiki/Business_incubator
  19. 19. 8. Being net Incubator services • Help with business basics • Networking activities • Marketing assistance • High-speed Internet access • Help with accounting/financial management • Access to bank loansHelp with presentation skills • Links to higher education resources • Links to strategic partners • Access to angel investors or venture capital • Advisory boards and mentors • Management team identification 19 http://en.wikipedia.org/wiki/Business_incubator
  20. 20. 8. Being net Certified incubators • Startup Regulation introduces “certified incubators for innovative startups”. • The startup incubator or accelerator must verify if specific requirements concerning the startup’s physical structures, management, facilities and, above all, its track record, are fulfilled. In this way, the law aims to identify the structures that are able to offer efficient incubation services in Italy. Certified incubators can benefit from some instruments provided for by the law. 20 http://bit.ly/11f2mtq
  21. 21. 8. Being net Public incubators • Are supported by public sponsors and are non-profit. Usually public authorities are the major stakeholders and play an important part in the definition of the legal status of the incubators and in their management, frequently supported by a broadly-based partnership of public authorities and institutions such as a Chamber of Commerce, Municipality, Province, Region, Banking Institutions, and various business associations. • Typically, they are multi-purpose and the activities of their occupants span all the traditional-economy business sectors as well as some hi-tech ones. 21 http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf
  22. 22. 8. Being net University incubators • They usually concentrate on promoting hi-tech start- ups developed by their students, researchers and professors. Their objective is to foster the industrial applications of the knowledge generated through academic research activities. • They have a strong connection with research labs and are often focused on the area in which the founder university specializes. 22 http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf
  23. 23. 8. Being net Private incubators • Are usually profit-making. • The number and type of organizations making up private incubator partnerships varies from individuals to groups consisting of several private companies and organizations. • Most of these incubators invest almost exclusively in one business sector. They contribute to the success of the start-ups in several ways, including the availability of specialized professionals who work with the start- ups own staff. 23 http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf
  24. 24. 8. Being net Why incubators If incubation period is succeful, my startup has more chances (87% versus 44%) 24
  25. 25. 8. Being net Italian incubators 25 http://wiki.startupbusiness.it/Incubatori_d%27impresa_e_parchi_scientifici_e_tecnologici_italiani
  26. 26. 8. Being net Coworking 26
  27. 27. 8. Being net Coworking • Coworking is a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization. • Coworking is also the social gathering of a group of people who are still working independently, but who share values, and who are interested in the synergy that can happen from working with like-minded talented people in the same space. 27 http://en.wikipedia.org/wiki/Coworking
  28. 28. 8. Being net Coworking principles Coworking is not only about the physical space, but about establishing the coworking community first. Its benefits can already be experienced outside of its spaces, and it is recommended to start with building a coworking community first before considering opening a Coworking space. However, some coworking spaces don't build a community: they just get a part of an existing one by combining their opening with an event which attracts their target group. 28 http://en.wikipedia.org/wiki/Coworking
  29. 29. 8. Being net Coworking: how and where http://www.youtube.com/watch?v=le0dfcG_jVw 29
  30. 30. 8. Being net Coworking in Italy 30 http://coworkingproject.com/
  31. 31. 8. Being net31http://360.steelcase.com/articles/the-same-but-different-mapping-the-patterns-of-work-cultures/
  32. 32. 8. Being net The Hub ! ! http://www.youtube.com/watch?v=2frIvdnmfMQ 32 http://www.the-hub.net/
  33. 33. 8. Being net Fab Lab • A fab lab (fabrication laboratory) is a small-scale workshop offering (personal) digital fabrication. • A fab lab is generally equipped with an array of flexible computer controlled tools that cover several different length scales and various materials, with the aim to make "almost anything". This includes technology- enabled products generally perceived as limited to mass production. 33 http://en.wikipedia.org/wiki/Fab_lab
  34. 34. 8. Being net H-Farm Screening Criteria 34 http://marketingarena.it/2012/11/26/10-domande-scomode-a-h-farm/
  35. 35. 8. Being net Networking 35
  36. 36. 8. Being net Startup Saturday http://www.startupsaturday.it/ Many opportunities: • Workshop • Elevator Pitch Competition • Idea Jam Session • Speed Pitch Date • Startup Outing • Job Posting 36
  37. 37. 8. Being net37
  38. 38. 8. Being net Italian Startup Scene (ISS) Facebook group for italian startupper, entrepreneurs, investors, bloggers, developers and anyone interested in startups and venture capital. ! ! 38 http://it.startupscene.org/
  39. 39. 8. Being net TechGarage • It’s an italian association which aims to connect • Grassroot innovation • business angel, seed funds and independent venture capital • companies 39 http://techgarage.eu/
  40. 40. 8. Being net ItaliaCamp http://www.youtube.com/watch?v=QoPobIp_SAM 40 http://www.italiacamp.it/
  41. 41. 8. Being net Working Capital It’s a program by Telecom Italia, which offers 40 grants (25k€) and: • enter an acceleration program that last 4 months; the selected startups will be supported by mentors coming from the entrepreneurial, Venture Capital and academic world • “Seed Investment Program” launched by the Telecom Italia Group, who will invest 4.5 Million Euros over the next 3 years in startups’ equity or stock options • access to the “Crowdfunding Platform” (reward and equity based), where ideas and projects can find investors in community members and get funded. • enter “Albo Veloce”, Telecom Italia group’s supplier register 41 http://www.workingcapital.telecomitalia.it
  42. 42. 8. Being net ..and also • Crunchbase: worldwide startup directory • Angelist: platform dedicated to startup and angel investors • Startupgenome: worldwide startup directory with local communities • StartupItalia!: italian startup directory and lots of news • Intesa Sanpaolo Startup Initiative: program dedicated to innovative startups creating social projects • PitchCloud: communities where you can present your pitch and receive a feedback 42
  43. 43. 8. Being net Funding: how it works 43
  44. 44. 8. Being net44 http://notes.fundersandfounders.com/post/80955964963/money-to-start-how-much-money-companies-started-with
  45. 45. 8. Being net How it works 45 http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
  46. 46. 8. Being net How it works - II 46 http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
  47. 47. 8. Being net How it works - III 47 http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
  48. 48. 8. Being net How it works - IV 48 http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
  49. 49. 7. Communicate, communicate, communicate Investment in Europe ! • 34% government agency • 15% private individuals • 12% firms • 10% banks • 9% found of founds • … 49 http://www.consob.it/main/aree/novita/consultazione_crowdfunding_20130329.htm
  50. 50. 8. Being net Next week • Funding 50
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