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Social media can be an incredibly important tool for your business. But it can also be overwhelming. You’re following what’s being said about your industry and brand, your team is trying to produce and share great content, you’re interacting with customers, finding prospects and you’re trying to make sense of it all. The biggest question you’re most likely trying to answer is if your work in social is helping you achieve real business results. To find out, you need to measure your efforts by tracking the right social media metrics.
Engagement measures how much and how often others interact with you and your content in social media. When someone takes the time to like, favorite or comment on something you’ve posted, they’re actively engaging with your content. Engagement metrics showcase audience action, which is important for social media health and growth.