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How to Make Social Media DataActionableLearn how to find insights from the noise in socialmedia.
Your Presenters:       Jason Falls              Vladimir Oane       CEO                      Chief Product Officer/Founder...
Housekeeping Notes:                                                        1Interact!Use the hashtag #SmarterSocial       ...
1stGEN   “What Are They Saying?”       Data Focused. Clunky and Tactical.       Reactive - Reflection.
340M                 1B+                         tweets/day           posts/dayVolume of Data is CripplingDeafening Noise....
Inefficient, Time-Consuming, Hard to Scale Deafening Noise. Hard todetermine meaning.
2   nd    GEN   “How Do We Use It?”          Eliminates Archaic, Manual Effort.          Focused on 24x7 R/T Action. Proac...
340M                 Compan      tweets/day           y      1B+                  Competitor      posts/day            s  ...
Finding Insights inDigital MarketingDataUBERVU WEBINAR | SEPT. 26, 2012                                  1
Why It’s Important
Website Data
Monitoring Data
Monitoring Data
Theme Clouds
Sources of Data
Domains of Data
Combining Data
Investigating Topic      Charts
Investigating Topic      Charts
Comparisons
Comparisons
Sample Insight✦People pay lip-service to health, but want good food, fast
Sample Insight✦People pay lip-service to health, but want good food, fast
IdeasKnow what types of questions you want answeredKnow what you expect to see (but know you may not see it)Look for di...
Social Media Marketing InsightsRedesigned             Presenting uberVU 2.0
THANK                           YOU!Jason Falls                Vladimir Oane@jasonfalls                @vladimiroanesocial...
CONVERSATIONREPOR       T.COM   Sign Up For  Report News  SocialMediaExpl      orer.com   GoToExplore.co       Strategy & ...
Howare yourInsights?                                 Receive a FREE             Social Media Assessment                   ...
UberVU Jason Falls Social Media Insights Sept. 26
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UberVU Jason Falls Social Media Insights Sept. 26

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Jason Falls joins the uberVU team in discussing how to make social media data actionable and the steps needed to cut through the social noise.

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  • Brands mentioned when people are hungry\n
  • StumbleUpon – 2100 uniques – avg time on site :07 (and I don’t play there)\n\nSocial Media Examiner – 1:24 – More engaged, more pages per visit lower bounce rate. (nice lead in of quality visitors)\n
  • StumbleUpon – 2100 uniques – avg time on site :07 (and I don’t play there)\n\nSocial Media Examiner – 1:24 – More engaged, more pages per visit lower bounce rate. (nice lead in of quality visitors)\n
  • StumbleUpon – 2100 uniques – avg time on site :07 (and I don’t play there)\n\nSocial Media Examiner – 1:24 – More engaged, more pages per visit lower bounce rate. (nice lead in of quality visitors)\n
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  • Where people say they’re hungry.\n
  • What sites do people say they’re hungry on?\n
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  • Transcript of "UberVU Jason Falls Social Media Insights Sept. 26"

    1. 1. How to Make Social Media DataActionableLearn how to find insights from the noise in socialmedia.
    2. 2. Your Presenters: Jason Falls Vladimir Oane CEO Chief Product Officer/Founder Social Media Explorer ubervu @jasonfalls @vladimiroane socialmediaexplorer.co ubervu.com m
    3. 3. Housekeeping Notes: 1Interact!Use the hashtag #SmarterSocial 1UpdateFollow us on twitter for ongoing updates: @ubervu 2Questions?Submit questions anytime - answers will be at the end 3
    4. 4. 1stGEN “What Are They Saying?” Data Focused. Clunky and Tactical. Reactive - Reflection.
    5. 5. 340M 1B+ tweets/day posts/dayVolume of Data is CripplingDeafening Noise. Hard to determine meaning.
    6. 6. Inefficient, Time-Consuming, Hard to Scale Deafening Noise. Hard todetermine meaning.
    7. 7. 2 nd GEN “How Do We Use It?” Eliminates Archaic, Manual Effort. Focused on 24x7 R/T Action. Proactive.
    8. 8. 340M Compan tweets/day y 1B+ Competitor posts/day s Data Market other sourcesActionable Insights MadeSimpleWork smarter, faster, and deliver better results.
    9. 9. Finding Insights inDigital MarketingDataUBERVU WEBINAR | SEPT. 26, 2012 1
    10. 10. Why It’s Important
    11. 11. Website Data
    12. 12. Monitoring Data
    13. 13. Monitoring Data
    14. 14. Theme Clouds
    15. 15. Sources of Data
    16. 16. Domains of Data
    17. 17. Combining Data
    18. 18. Investigating Topic Charts
    19. 19. Investigating Topic Charts
    20. 20. Comparisons
    21. 21. Comparisons
    22. 22. Sample Insight✦People pay lip-service to health, but want good food, fast
    23. 23. Sample Insight✦People pay lip-service to health, but want good food, fast
    24. 24. IdeasKnow what types of questions you want answeredKnow what you expect to see (but know you may not see it)Look for differences/anomalies; themes and trendsDig for repetition in consumer
    25. 25. Social Media Marketing InsightsRedesigned Presenting uberVU 2.0
    26. 26. THANK YOU!Jason Falls Vladimir Oane@jasonfalls @vladimiroanesocialmediaexplorer.com ubervu.com
    27. 27. CONVERSATIONREPOR T.COM Sign Up For Report News SocialMediaExpl orer.com GoToExplore.co Strategy & @JasonFall s Execution Damn Handsomesocialmediaexplorer.co
    28. 28. Howare yourInsights? Receive a FREE Social Media Assessment sales@ubervu.com http://business.ubervu.com/social-media-assessment/
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