UberVU Jason Falls Social Media Insights Sept. 26

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Jason Falls joins the uberVU team in discussing how to make social media data actionable and the steps needed to cut through the social noise.

Jason Falls joins the uberVU team in discussing how to make social media data actionable and the steps needed to cut through the social noise.

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  • Brands mentioned when people are hungry\n
  • StumbleUpon – 2100 uniques – avg time on site :07 (and I don’t play there)\n\nSocial Media Examiner – 1:24 – More engaged, more pages per visit lower bounce rate. (nice lead in of quality visitors)\n
  • StumbleUpon – 2100 uniques – avg time on site :07 (and I don’t play there)\n\nSocial Media Examiner – 1:24 – More engaged, more pages per visit lower bounce rate. (nice lead in of quality visitors)\n
  • StumbleUpon – 2100 uniques – avg time on site :07 (and I don’t play there)\n\nSocial Media Examiner – 1:24 – More engaged, more pages per visit lower bounce rate. (nice lead in of quality visitors)\n
  • Brands mentioned when people are hungry\n
  • Where people say they’re hungry.\n
  • What sites do people say they’re hungry on?\n
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Transcript

  • 1. How to Make Social Media DataActionableLearn how to find insights from the noise in socialmedia.
  • 2. Your Presenters: Jason Falls Vladimir Oane CEO Chief Product Officer/Founder Social Media Explorer ubervu @jasonfalls @vladimiroane socialmediaexplorer.co ubervu.com m
  • 3. Housekeeping Notes: 1Interact!Use the hashtag #SmarterSocial 1UpdateFollow us on twitter for ongoing updates: @ubervu 2Questions?Submit questions anytime - answers will be at the end 3
  • 4. 1stGEN “What Are They Saying?” Data Focused. Clunky and Tactical. Reactive - Reflection.
  • 5. 340M 1B+ tweets/day posts/dayVolume of Data is CripplingDeafening Noise. Hard to determine meaning.
  • 6. Inefficient, Time-Consuming, Hard to Scale Deafening Noise. Hard todetermine meaning.
  • 7. 2 nd GEN “How Do We Use It?” Eliminates Archaic, Manual Effort. Focused on 24x7 R/T Action. Proactive.
  • 8. 340M Compan tweets/day y 1B+ Competitor posts/day s Data Market other sourcesActionable Insights MadeSimpleWork smarter, faster, and deliver better results.
  • 9. Finding Insights inDigital MarketingDataUBERVU WEBINAR | SEPT. 26, 2012 1
  • 10. Why It’s Important
  • 11. Website Data
  • 12. Monitoring Data
  • 13. Monitoring Data
  • 14. Theme Clouds
  • 15. Sources of Data
  • 16. Domains of Data
  • 17. Combining Data
  • 18. Investigating Topic Charts
  • 19. Investigating Topic Charts
  • 20. Comparisons
  • 21. Comparisons
  • 22. Sample Insight✦People pay lip-service to health, but want good food, fast
  • 23. Sample Insight✦People pay lip-service to health, but want good food, fast
  • 24. IdeasKnow what types of questions you want answeredKnow what you expect to see (but know you may not see it)Look for differences/anomalies; themes and trendsDig for repetition in consumer
  • 25. Social Media Marketing InsightsRedesigned Presenting uberVU 2.0
  • 26. THANK YOU!Jason Falls Vladimir Oane@jasonfalls @vladimiroanesocialmediaexplorer.com ubervu.com
  • 27. CONVERSATIONREPOR T.COM Sign Up For Report News SocialMediaExpl orer.com GoToExplore.co Strategy & @JasonFall s Execution Damn Handsomesocialmediaexplorer.co
  • 28. Howare yourInsights? Receive a FREE Social Media Assessment sales@ubervu.com http://business.ubervu.com/social-media-assessment/