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A Morning of Social Media with uberVU and Jason Keath
 

A Morning of Social Media with uberVU and Jason Keath

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On 10/3/2013, Jason Keath of Social Fresh and uberVU presented A Morning of Social Media: The Social Ads Ecosystem. This presentation includes both Jason's presentation and insights on some ...

On 10/3/2013, Jason Keath of Social Fresh and uberVU presented A Morning of Social Media: The Social Ads Ecosystem. This presentation includes both Jason's presentation and insights on some Boston-based brands as presented by Mark Pascarella, CEO of uberVU.

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  • Native advertising is content as the ad, specifically content that would or could normally be native to the placement of the ad.
  • Hong Kong street corner From Flickr user “seanj” http://www.flickr.com/photos/seanj/
  • Native advertising is content as the ad, specifically content that would or could normally be native to the placement of the ad.
  • FB Fliers originally called Campus Announcements
  • Facebook’s mobile ads get a higher click through rate than the desktop newsfeed, twice as much actually.
  • Twitter is making more off of mobile ads already
  • And Facebook as well is making a majority of their ad revenue from mobile. This from a company that only launch mobile ads last year
  • One of the effects of this shift to native ads and ads in the stream is that ads have to be more engaging. They have to look like they belong. If they do not, social networks will not surface your ads = waste of time and money. AND consumers will respond negatively. This greatly increases the need for brands to invest in content marketing. And for ad and media buying teams to quickly get up to speed on content marketing. This is clearly where a platform like UberVU can help you dive into the data behind your Facebook channel and other content efforts to figure out more about your audience and more about what content is working and what content is failing.
  • SALES = 10X more likely to make a purchase; compared with consumers targeted through other types of marketing; ACQUISITION = Lifetime value 50% larger when compared to customers acquired through other forms
  • Chart from Comscore Aug 2012
  • FB only campaign 22 million households reached The most popular post, this smartphone image, was seen by 16 million people on Facebook
  • Product, Recipe, and Movie pins…

A Morning of Social Media with uberVU and Jason Keath A Morning of Social Media with uberVU and Jason Keath Presentation Transcript

  • #morningSM The Social Ads Ecosystem by Jason Keath
  • #morningSM @jasonkeath
  • #morningSM Key Things You Need To Know About Social Ads 3
  • #morningSM Social ads give brands access to more consumer data than any other ad product in history. 1.
  • #morningSM
  • #morningSM The most successful social ads are native ads. 2.
  • #morningSM The most important trends in social ads are in-stream ads and mobile-only ads. 3.
  • #morningSM What came before social ads?
  • #morningSM
  • #morningSM
  • #morningSM Banner Ads
  • #morningSM Banner Ads
  • #morningSM Search Ads
  • #morningSM Trends from SEO and SEM show us that social advertising is where social media budgets will be allocated.
  • #morningSM SEO & SEM Spending
  • #morningSM 2.7 5.8 Native Ads
  • #morningSM Social ads are evolving at break neck speed.
  • #morningSM Brief History of Social Advertising
  • #morningSM From Banners To The Stream
  • #morningSM It’s All About The Stream
  • #morningSM It’s All About The Mobile Stream
  • #morningSM It’s All About The Mobile Stream
  • #morningSM It’s All About The Mobile Stream
  • #morningSM It’s All About The Mobile Stream
  • #morningSM The Stream = Content
  • #morningSM Soon, it will get very difficult to tell social networks apart, especially on mobile.
  • #morningSM Social Networks Putting Content First
  • #morningSM Social Networks Putting Content First
  • #morningSM In The Wild
  • #morningSM INTUIT: Unique Products = Unique Ads B2B Products focus on awareness and engagement opportunities B2C Products focus overcoming objections and conversion opportunities
  • #morningSM FAB.com: The Full Sales Funnel "Facebook is our most effective marketing channel." • ACQUISITION Lookalike Audiences = 50% larger lifetime value • SALES Custom Audiences = 10X more likely to buy • 14 million customers in 27 countries Fab spends $25m/yr on Facebook ads
  • #morningSM Volvo: Social Ads To Lift Every Campaign Facebook Produces A Comparable Benefit To TV Advertising - Volvo Using The Two Together Doubles Purchase Consideration Effect - Volvo TV = 7% Lift In Purchase Consideration FB = 6% Lift In Purchase Consideration
  • #morningSM What is the future of social ads?
  • #morningSM Do Your Ads Work With Multi-Screeners
  • #morningSM Bud Light: Proving ROI Bud Light saw a 6X return on spend and a 3.3% increase in sales to ad targeted Facebook users
  • #morningSM A Stream Built For Conversion $
  • #morningSM Pinterest Cards: Availability, Price, Store
  • #morningSM Twitter Cards: Lead Gen Simplified
  • #morningSM Commerce In The Stream
  • #morningSM Investing In The Future of Social Advertising • Invest in lists – Email, apps, phone numbers, fans, communities • Invest in content – Creative people and systems • Invest in technology – Content and social ad vendors
  • #morningSM jason@socialfresh.co m
  • Instant Brand Insights powered by Social Media
  • Future of Social Advertising - Jason’s tips #morningSM • Build smart audiences wherever you can • Invest in content creation • Invest in technology • Invest in micro-targeting
  • Future of Social Marketing #morningSM • Build smart audiences wherever you can - create and grow social communities • Invest in content creation - create effective content that resonates with your audience • Invest in technology - get up-to-the-minute data through powerful tools • Invest in micro-targeting- drill down to focus attention on the people you want to talk to
  • Data Paralysis.
  • Distilling a sea of real-time social data down to just what matters Bringing Order to a Messy World Millions of mentions processed daily in real-time Relevant to You Raw Mentions Relevant Now Proprietary filtering and classification Multivariable event detection #morningSM
  • We provide Aha! moments to marketers These custom insights are delivered with speed and clarity to drive actions with measurable results results #morningSM
  • 48 The uberVU Approach ‣Insights ‣Actions ‣Results Custom Speed Results Clarity Brands are Shifting Social Spend Actionable Insights Algorithmic content curation and automation deliver real-time actionability #morningSM
  • Social insights for brands at #morningSM #morningSM
  • #morningSM
  • #morningSM
  • #morningSM
  • #morningSM
  • Thank you! #morningSM