What Is Social Media?
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What Is Social Media?



Presentation including principles for successfull social media implementation, showcasing Barack Obamas election, X-box campaign, O2 'Orgy of fun'.

Presentation including principles for successfull social media implementation, showcasing Barack Obamas election, X-box campaign, O2 'Orgy of fun'.



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  • Barack Obama is the first major candidate to decline participation in the public financing system for presidential campaigns. He’s found a more effective way to raise money — by leveraging the power of the American people through online Social Networks. 

What Is Social Media? What Is Social Media? Presentation Transcript

  • Interesting statistic 42 Mill 166 Mill Obama Mccain Contribution < $200
  • Social media elected the president Obama Mccain
  • What is social media?
    • Facebook, myspace, linkedin, Bebo
    • Wiki, Blogger, Digg
    • Forum, MSN
    • Twitter
    • YouTube, flickr, last.fm
  • The planners view Share Publish Discuss Microblogger Social Networks MMO Social Games Lifestream Virtual worlds Lifecast Social Media
  • The consumers view
  • Media view Time Engagement
  • “ Carbonara alla confusione”
  • How do you eat it?
  • “ Do less, but better”
  • “ Do less, but better”
    • If you were to try to create a genuinely 360˚ campaign,
    • you could potentially spend many millions of pounds
    • because it wouldn't be clear where to stop. The budget
    • would be frittered away across all the different areas,
    • trying to create that elusive 360˚ reach.
    • Will Harris, Marketing Director of Nokia UK, October 2008
  • The four Commands of social media
    • Responsiveness
    • Game mechanics
    • Narrative Journey
    • Group Behaviour
  • Xbox Playmore
  • Xbox - Results
    • 1m+ unique users
    • 124,000 registered users in 12 weeks
    • 150,000 registered users (15% conversion)
    • 700,000 downloads of 'champagne' TV ad ave. session length 7.5 minutes
  • O2 Orgy of fun - Print, poster, T-shirts
  • O2 Orgy of fun - Facebook
  • O2 Orgy of fun - Results
    • 65,000 students in 11 days
    • 77,000 students in total
    • 343 online discussions,
    • 11,053 posted messages
    • 70 uploaded video clips to Facebook
    • Bigger fan Club then gmail, Pepsi, Diesel, nanno chromatics
  • Why should I care?
  • Because your audience does
    • &quot;Social media is established everywhere there is an
    • internet connection and it has to be considered for all
    • advertisers, marketers and content producers as a core
    • part of their communications.&quot; .
    Universal McCann Wave 3.0 :  Global research into the impact of social media.
  • How could we help
    • Consultancy Identify the social media opportunity for your core clients
    • Skills Social media acceleration
    • Execution Specific project
  • Many thanks. Your ubermore team
  • “ Mahlzeit”