Interesting statistic 42 Mill 166 Mill Obama Mccain Contribution < $200

Social media elected the president Obama Mccain

What is social media? Facebook, myspace, linkedin, Bebo Wiki, Blogger, Digg Forum, MSN Twitter YouTube, flickr, last.fm

Facebook, myspace, linkedin, Bebo

Wiki, Blogger, Digg

Forum, MSN

Twitter

YouTube, flickr, last.fm

The planners view Share Publish Discuss Microblogger Social Networks MMO Social Games Lifestream Virtual worlds Lifecast Social Media

The consumers view

Media view Time Engagement

“ Carbonara alla confusione”

How do you eat it?

“ Do less, but better”

“ Do less, but better” If you were to try to create a genuinely 360˚ campaign, you could potentially spend many millions of pounds because it wouldn't be clear where to stop. The budget would be frittered away across all the different areas, trying to create that elusive 360˚ reach. Will Harris, Marketing Director of Nokia UK, October 2008

If you were to try to create a genuinely 360˚ campaign,

you could potentially spend many millions of pounds

because it wouldn't be clear where to stop. The budget

would be frittered away across all the different areas,

trying to create that elusive 360˚ reach.

Will Harris, Marketing Director of Nokia UK, October 2008

The four Commands of social media Responsiveness Game mechanics Narrative Journey Group Behaviour

Responsiveness

Game mechanics

Narrative Journey

Group Behaviour

Xbox Playmore

Xbox - Results 1m+ unique users 124,000 registered users in 12 weeks 150,000 registered users (15% conversion) 700,000 downloads of 'champagne' TV ad ave. session length 7.5 minutes

1m+ unique users

124,000 registered users in 12 weeks

150,000 registered users (15% conversion)

700,000 downloads of 'champagne' TV ad ave. session length 7.5 minutes

O2 Orgy of fun - Print, poster, T-shirts

O2 Orgy of fun - Facebook

O2 Orgy of fun - Results 65,000 students in 11 days 77,000 students in total 343 online discussions, 11,053 posted messages 70 uploaded video clips to Facebook Bigger fan Club then gmail, Pepsi, Diesel, nanno chromatics

65,000 students in 11 days

77,000 students in total

343 online discussions,

11,053 posted messages

70 uploaded video clips to Facebook

Bigger fan Club then gmail, Pepsi, Diesel, nanno chromatics

Why should I care?

Because your audience does &quot;Social media is established everywhere there is an internet connection and it has to be considered for all advertisers, marketers and content producers as a core part of their communications.&quot; . Universal McCann Wave 3.0 : Global research into the impact of social media.

&quot;Social media is established everywhere there is an

internet connection and it has to be considered for all

advertisers, marketers and content producers as a core

part of their communications.&quot; .

How could we help Consultancy Identify the social media opportunity for your core clients Skills Social media acceleration Execution Specific project

Consultancy Identify the social media opportunity for your core clients

Skills Social media acceleration

Execution Specific project

Many thanks. Your ubermore team

“ Mahlzeit”