Playful
and
social
interac1oncreate
opportuni1es
to
emo1onally
   connect
people
with
brands.
Our
approachTo
help
businesses
iden.fy
and
develop
the
most
effec.ve
means
of
achieving
their
objec.ves
we
ask
four

fundam...
How
we
work                         Strategy                       Research                       Planning                ...
Service
and
Stages  Strategy           Concept            Produc1on           Deploy  Crea.ve
brief      Crea.ve
Ideas    ...
Clients   Awards
Strategy
examples
Strategy
and
Consumer
insight            Strategy   Concept   Produc1on   DeployBehavioural
insight
driving
phased
campaig...
Strategy
and
Consumer
insight   Strategy   Concept   Produc1on   DeployPosi1oning                             Research
Concept
examples
Sketches   Strategy   Concept   Produc1on   Deploy
Scenarios
and
personas                                            Strategy          Concept           Produc1on           ...
Ecosystems                                                                  Strategy                    Concept           ...
Content
maps                                                       Strategy       Concept    Produc1on                 Dep...
Sitemaps                                                                                                                  ...
Wireframes                                                                                                                ...
Visualisa1on   Strategy   Concept   Produc1on   Deploy
Campaign
concept   Strategy   Concept   Produc1on   Deploy
Journeys
and
narra1ve   Strategy   Concept   Produc1on   Deploy
Storyboard
and
mock‐ups   Strategy   Concept   Produc1on   Deploy
Produc1on
examples
Mul1‐channel
service
extension   Strategy   Concept   Produc1on   Deploy
Installa1on   Strategy   Concept   Produc1on   Deploy
Social
media
hub   Strategy   Concept   Produc1on   Deploy
Ecommerce
website       Strategy   Concept   Produc1on              Deploy                                              dy...
Ecommerce
website   Strategy   Concept   Produc1on   Deploy
Monitoring
&
evalua1on
Evalua1on   Strategy   Concept   Produc1on   Deploy
For
more
informa1on us@ubermore.com
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Ubermore services and offer

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Ubermore is a communications consultancy that takes a strategic approach to growing businesses in a digital connected world.

We help businesses identify and develop the most effectives means of achieving their objectives we ask four fundamental questions.

Published in: Design, Business, Technology
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  • Ubermore services and offer

    1. 1. Playful
and
social
interac1oncreate
opportuni1es
to
emo1onally
 connect
people
with
brands.
    2. 2. Our
approachTo
help
businesses
iden.fy
and
develop
the
most
effec.ve
means
of
achieving
their
objec.ves
we
ask
four

fundamental
ques.ons: Ques1on OutcomeWhat
are
we
trying
to
achieve?
 Agreed
business
objec.ves
and
their
 measurement.Who
are
we
communica.ng
 Insights
based
on
understanding
the
consumer
with? and
marketplace.How
are
we
going
to
go
about
 Iden.fied
tac.cs
and
plan.
Campaign?
a
website?
it? SEO,
beJer
eCRM?
Social
media?How
effec.ve
was
it? Learning
and
improvement.
    3. 3. How
we
work Strategy Research Planning User
Experience Design Deploy Content
Crea.on Concept Technology eCRM Evalua.on Produc1on
    4. 4. Service
and
Stages Strategy Concept Produc1on Deploy Crea.ve
brief Crea.ve
Ideas Design
and
Build Monitoring
and Comms
plan Evalua.on Market
research User
experience Web
site
build Management Insight Wireframes Brand
experience Brand
tracking Design
approach Mobile
apps Campaign
repor.ng Produc.on
set
up Content
crea.on Ac.onable
insight Service
Innova.on eCRM Social
media
    5. 5. Clients Awards
    6. 6. Strategy
examples
    7. 7. Strategy
and
Consumer
insight Strategy Concept Produc1on DeployBehavioural
insight
driving
phased
campaignADtudinal
insight
driving
segmenta1on
and
messaging
    8. 8. Strategy
and
Consumer
insight Strategy Concept Produc1on DeployPosi1oning Research
    9. 9. Concept
examples
    10. 10. Sketches Strategy Concept Produc1on Deploy
    11. 11. Scenarios
and
personas Strategy Concept Produc1on Deploy Journey
summary •
Toblerone
website
 •
Interac1ve
Toblerone
bar
 •
Reward
system
registra1on •
‘Facebook
connect‘

 •
Sign
up
for
the
campaign
 Ron, age 38 •
‘Exclusive
pack’
by
post Journalist Manchester MicrositeRon
is
an
all‐.me
Toblerone‐lover.
He
treats
himself
regularly
to
a
 His
own
Toblerone
bar
appears
on
screen
and
unwraps
itself
with
a
Toblerone
and
buys
it
for
friends
and
family
on
special
occasions
or
 brief
explana.on
of
the
reward
system.
Ron
no.ces
his
avatare,
‘love‐tokens’.
His
best
friends
tease
him
with
the
nick
name
‘Tobler‐ scores
and
liJle
alerts
as
part
of
this
personalised
chocolate
bar.
He
Ron’. is
impressed
by
the
experience
and
sends
an
invite
to
a
few
 selected
friends
via
‘facebook
connect’
with
the
message
‘Join
me
Ron
knows
the
latest
TV
ad
and
on
his
most
recent
purchase
he
 in
chocolate
heaven!’…no.ces
a
URL
for
the
new
campaign
on
the
packaging.
As
he
browses
through
the
microsite,
he
is
intrigued
by
the
playful,
 The
chocolate
bar
recognises
his
engagement
and
awards
him
with
engaging
and
conversa.onal
atmosphere
of
the
site
and
the
amount
 a
few
more
points.
He
reads
about
the
latest
campaign
and
a
of
‘soul‐mates’
he
finds
there.
 chance
to
win
a
prize.
He
signs
up
for
the
campaign
which
promises
A
scrollable
Toblerone
bar
introduces
Ron
to
light
content.
To
view
 him
an
‘Exclusive
pack’
by
post.
Ron
is
looking
forward
to
making
deeper
content
and
be
able
to
engage
with
the
site
Ron
has
to
 the
video
with
his
10
year
old
nephew
who
happens
to
be
a
big
register.
A
simple
unobtrusive
registra.on
process
welcomes
him
 Toblerone
lover,
too.
into
the
world
of
ul.mate
Tobleroners.

    12. 12. Ecosystems Strategy Concept Produc1on Deploy Toblerone Bar TV MicrositeUser’s and users video gallery Toblerone fan page Ultimate Toblerone Hall of Fame Campaign - CTA Registration live feed friends page sharing, rating, comment sharing, rating, comment FB Wall download brief Reward points FB Wall branded Tab video gallery upload video Twitter Polls sharing, rating, comment video photo photo gallery FB ads sharing, rating, comment
    13. 13. Content
maps Strategy Concept Produc1on Deploy Where Product Offers Discuss by type About Product by age FOOD/ us Partners Product Mum Ingredients Plum History Vision Agent Taste Images Share Recipes
    14. 14. Sitemaps Strategy Concept Produc1on Deploy ‘Story of the Notes 1.0 Plum making’ 1 Part 1-3 1 Story of the making Illustrating the story of the 2 1 making ‘Story Part 1’ Landing page: full story 2.0 The Plum Way collecting/picking About Plum, Part 1 - the picking Recipes, Part 2 - the preparing Product, Part 3 - the enjoying 2.1 Plum Family 2.2 Talk to us All parts work independently, they support each key-area of the site naturally while keeping thecsite in look and feel unified. 3.0 Product ‘Story Part 3’ 1 5 Take a product tour 2.0 About us enjoying List Plum Products by: 2 age of baby Landing page will cover a brief Occasion go summery of our Story, our 3.1. Cereals 3.2. Meals 3.3 Snacks 3.4 Dairy 11 Mission, our Ethic 3.1.1 Cereals 3 3 Alternative entry points For the re-visitors or plum-mum 3.1.2 Meals community to deep link into age 3.4 12 + month specific content. 3.1. 4 + month 3.2. 7 + month 3.3 10 + month 3.1.3 Snacks 4 Recipes and Tips Plum mums can rate recipes 3.1.4 Dairy Constant link to products with 4.0 Recipes and ‘Story Part 2’ 1 options to select for purchase Ingredients preparing/chopping 10 7.0 Basket The Product Tour pages through List Plum Recipes by: 5 Ingredient the second level content from 4.1 Recipes Ingredients age of baby 4.1 -4.6 8.0 Sign-up 4 Occasion go Plum Mum 6 selected rss feed out of facebook featuring: 4.1.1 Cereals 4.1.2 Meals 4.1.3 Snacks 4.1.4 Dairy - Events - Competition - showcases of Plum-baby online campaign work 9.0 Copy Rights 7 Omnipresent small icon 6 buttons 10.0 T&C 5.0 Plum Mums These will be small links 9 continuously accessible. 2.2 Talk to us 5.1 Plum Vision 5.2 Plum Agent 8 Google map search with filter option Store locator 6.0 Shop 9 Footer 8 List recipes by filter: 10 6.1 4 + month 6.2 7 + month 6.3 10 + month 6.4 12 + month 6.5 Starter Pack 6.6 Offers 6.7 Where to buy • Ingredient • Age of baby • Occasion 11 List recipes by filter: • Age of baby e-commerce site • Occasion
    15. 15. Wireframes Strategy Concept Produc1on Deploy Plum Shop I View Basket ( xxx items) I check out Sign-up Notes The Plum Way Products Products Recipes and Ingredients Plum Mums Cereals home > Cereals > Four grain Muesli 1 On rollover product image highlights. Meals On mouse down the info area displays details Snacks 2 about selected product Dairy 3 Link to product related recipe view all 1 Cereals 4 All products can be purchased by clicking onto the add to basket Meals Image 5 4.0 Ingredient Snacks Dairy Cereals Image Image Image Image Image Image 1 4+ 7+ 10+ 4+ 7+ 4+ 2 Blueberry, banana & vanilla Beetroot & apple with artichoke Blueberry, banana & vanilla pouch Carrot, apricot & fennel Mango & banana Parsnip, apple & pea 2 List Plum Products by Four grain Muesli with apricot & banana add to basket 4 Age of baby Another one of our super purees, this time with 26% handpicked, Ingredients made directly into fresh puree for us. The banana adds a little sweetness, but not too much, and the vanilla gives it the * Organic banana (54%) Occasion roundness and character, a bit like a jolly good cabernet! * Organic blueberries (23%) * Water go * Organic quinoa flakes (2%) * Organic lemon juice * Organic real vanilla extract (0.03%) * Antioxidant (ascorbic acid) Try this recipe 7+ In this box 2 x 100g potsurabitur quis erat dui. Nunc at nisi a massa gravida sodales. 3 5 Find out more about our ingredients Talk to us I Terms & Conditions I Copy Rights
    16. 16. Visualisa1on Strategy Concept Produc1on Deploy
    17. 17. Campaign
concept Strategy Concept Produc1on Deploy
    18. 18. Journeys
and
narra1ve Strategy Concept Produc1on Deploy
    19. 19. Storyboard
and
mock‐ups Strategy Concept Produc1on Deploy
    20. 20. Produc1on
examples
    21. 21. Mul1‐channel
service
extension Strategy Concept Produc1on Deploy
    22. 22. Installa1on Strategy Concept Produc1on Deploy
    23. 23. Social
media
hub Strategy Concept Produc1on Deploy
    24. 24. Ecommerce
website Strategy Concept Produc1on Deploy dynamic
search
filterWebsitecontent
managed
system online
shop
    25. 25. Ecommerce
website Strategy Concept Produc1on Deploy
    26. 26. Monitoring
&
evalua1on
    27. 27. Evalua1on Strategy Concept Produc1on Deploy
    28. 28. For
more
informa1on us@ubermore.com
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