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Ubermore 2011 sample work

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Ubermore sample work. …

Ubermore sample work.

Strategy and concept work for a range of clients and campaigns created via indicated advertising agencies.

Published in Design , Business
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  • mike@ubermore.com
  • ChallengeRaise awareness and increase usage of Nokia’s free Satnav navigation service available in all symbiansmartphones.SolutionDevelop an app that allows people to record and share their own voice navigation. One of the few Nokia 2010 marketing-led ideas that made it to mainstream press.RoleDigital planner embedding the new service idea into the global marketing navigation campaign across owned, earned and social media.Results600K active users1 million unique site visits250K shared voice packsLaunch EMV 400K eurosMost ‘on brand’ campaign of 2010 in re-brand
  • ChallengeThe Nokia app marketplace, Ovi Store, lacks the range, quality and talkability of competitors. Nokia needed to improve the overall perception of the app ecosystem to attract developers and consumers.SolutionA consumer facing app competition that positioned Nokia as an enabler, connecting consumer app ideas with application developers. The contest was launched at the N8 announcement and the winning apps were made during a ‘hackathon’ at the Nokia World Conference.RoleConcept, strategy and channel planning in collaboration with Nokia Marketing creation, Forum Nokia (developer relations) and Nokia event teamsURL: http://www.nokia.com/makemyapp
  • ChallengeThe Nokia app marketplace, Ovi Store, lacks the range, quality and talkability of competitors. Nokia needed to improve the overall perception of the app ecosystem to attract developers and consumers.SolutionA consumer facing app competition that positioned Nokia as an enabler, connecting consumer app ideas with application developers. The contest was launched at the N8 announcement and the winning apps were made during a ‘hackathon’ at the Nokia World Conference.RoleConcept, strategy and channel planning in collaboration with Nokia Marketing creation, Forum Nokia (developer relations) and Nokia event teamsURL: http://www.nokia.com/makemyapp
  • ChallengeBuild the Philips TV brand through the ambilight feature and convince consumers through an online experience that demonstrates the cinematic difference.SolutionA campaign to dramatise the core insight that the ‘art of cinema’ is about interpretation. 6 RSA directors were commissioned to create films around a single short ambiguous script. Social media engaged consumers over a sustained period in all stages of this cinematic process.RoleInitial digital planning working with a set of creative teams to produce the core idea.URL: http://www.cinema.philips.com1st week results1M+ film views50K+ Fans300K Google listingsWinner of film craft grand prix at cannesCampaign Big Awards gold
  • ChallengeSuper Contemporary was the Design Museum’s triumphant 2009 summer show, a look at the white-hot edge of British design. At the heart of the exhibition were fifteen commissions from London's most dynamic creatives.SolutionInspired by the (now discredited) canard that Londoners are filmed 300 times per day, we build built the Freedom Space, a circular booth in which people are wittingly filmed, with their movements and conversations publically broadcast.RoleWorking with Neville Brody and Research studios I developed the installation concept, hardware and software for this acclaimed show.
  • ChallengeRaise awareness and increase usage of Nokia’s free Satnav navigation service available in all symbiansmartphones.SolutionDevelop an app that allows people to record and share their own voice navigation. One of the few Nokia 2010 marketing-led ideas that made it to mainstream press.RoleDigital planner embedding the new service idea into the global marketing navigation campaign across owned, earned and social media.Results600K active users1 million unique site visits250K shared voice packsLaunch EMV 400K eurosMost ‘on brand’ campaign of 2010 in re-brand
  • ChallengeRaise awareness and increase usage of Nokia’s free Satnav navigation service available in all symbiansmartphones.SolutionDevelop an app that allows people to record and share their own voice navigation. One of the few Nokia 2010 marketing-led ideas that made it to mainstream press.RoleDigital planner embedding the new service idea into the global marketing navigation campaign across owned, earned and social media.Results600K active users1 million unique site visits250K shared voice packsLaunch EMV 400K eurosMost ‘on brand’ campaign of 2010 in re-brand
  • ChallengeSupport an ATL campaign using bought media that supported a new Lynx variant launch ‘Pulse’.SolutionA set of rich media display ad that combined the three key assets of the ATL TVC focusing on the iconic dance routine and sound track.RoleDigital planning and creative direction. ATL http://www.youtube.com/watch?v=TEl2FGxOhcwOnline : http://www.youtube.com/watch?v=edVDn-QmQnQ
  • ChallengeSupport the launch on the Microsoft Xbox and maximize the impact of TV asset not suitable for main stream broadcast.SolutionWe created a community around playful environment to attract connected gaming influencers.RoleDigital strategy, creative direction and environment programming.
  • ChallengeBuild brand awareness and drive traffic to the online directory Yell.comSolutionA series of 12 stickman rich media ‘films’ for yell.com using eyeblaster. Series dramtistised the service verticals: weather, holidays, restaurants, plumbering, office, house moves, car repair, insurance, shopping and travel. RoleDigital planner / Creative with AMVDDBORich Media Banners: http://vimeo.com/1981596

Transcript

  • 1. strategy + concept
    sample work
  • 2. Own Voice for Nokia Ovi navigation
    Strategy
  • 3. ‘Make My App’ App Competition
    Strategy
  • 4. Nokia Social Media Handbook
    Strategy
  • 5. Philips Parallel Lines
    Strategy
  • 6. Design Museum’s Super Contemporary
    Design
  • 7. Guerillas Campaign for Stella Artois
    Concept
  • 8. Launch campaign for Jaguar
    Concept
  • 9. Interactive Installation
    Concept
  • 10. Lynx Pulse
    Strategy & Creative
  • 11. Xbox Playmore
    Strategy & Creative
  • 12. Yell.com
    Creative