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iPad: the Next Frontier

                  Shehryar Khan
                 Founder and CEO
                   Übermind, Inc.
1 2 3
Evolution   Audience   Brand
Evolution
2001

       Tablet PC
2010

  iPad
Audience
consumer
noun
: one that consumes
4 Years Old                 Much Older




              2 Years Old
Your Brand and the iPad
html5    iAd


hybrid   app
Same Difference
Content Forward User Experience
Multi-touch
Tactile User Interface
Orientation as an Input Mechanism.
Level of Effort




iPhone           iPad
vs.




One App to Rule Them All?
Q&A
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iPad: the Next Frontier @ 2010 Ad Age Digital Conference

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What's the iPad got that traditional tablet devices don't? Shehryar Khan, whose company created Best Camera iphone app, iLightr app and Masque app exclusively for the iPad, will talk about the types of consumers who are purchasing the iPad and how they'll use it. Learn about the differences between the iPad and the iPhone and what all of it means to developers.

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Transcript of "iPad: the Next Frontier @ 2010 Ad Age Digital Conference"

  1. 1. iPad: the Next Frontier Shehryar Khan Founder and CEO Übermind, Inc.
  2. 2. 1 2 3 Evolution Audience Brand
  3. 3. Evolution
  4. 4. 2001 Tablet PC
  5. 5. 2010 iPad
  6. 6. Audience
  7. 7. consumer noun : one that consumes
  8. 8. 4 Years Old Much Older 2 Years Old
  9. 9. Your Brand and the iPad
  10. 10. html5 iAd hybrid app
  11. 11. Same Difference
  12. 12. Content Forward User Experience
  13. 13. Multi-touch
  14. 14. Tactile User Interface
  15. 15. Orientation as an Input Mechanism.
  16. 16. Level of Effort iPhone iPad
  17. 17. vs. One App to Rule Them All?
  18. 18. Q&A
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