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The presentation argues that the C-Span archive is not a mere repository of moving pictures. It can also be seen as a one of a kind “big data” repository. If processed from a “practice capital” perspective with quantitative and network analytic tools, such data can significantly extend the capabilities of C-Span archives by identifying the central actors in a debate and their ability to sway it. The proposed approach may serve the public interest though API tools that support third party development of visualization and analytic apps, which can lead to more informed debates and new forms of data driven journalism.