Ubertrends Presentation

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Monday, July 28, 2008
A New Social Dialog Michael Tchong Trend Analyst Monday, July 28, 2008
Discriminating between trends and fads. Monday, July 28, 2008
“Trends reflect fundamental changes in consumer values. Fads don’t change values, they merely skim the social surface.” Monday, July 28, 2008
“Ubertrend – noun [Pronunciation: ueber-trend]: a major movement, pattern or wave emerging in the consumer lifestyle that ripples through society leaving many

+ Michael Tchong, 11 months ago