TWITTER Tips, Tricks and Powerful ToolsJessica Woolman, UBC Library Development Office @ubclibraryvault June 10, 2010
About Me Bachelor of Arts degree in International Relations and German M.L.I.S. degree in May 2009 from SLAIS, UBC. Ten years of experience in web design, development and implementation Seven years of experience in promoting library services (small to medium university libraries and public libraries as well)
Overview An Introduction to the Twittersphere Developing and implementing a strategy for your Twitter profile Tools you can use Tracking and Metrics Hands-on demonstration
Twitter SurveyDo any of you use it? (personally or professionally)If you are using it, do you tweet?How often do you tweet?Once a week? Once per month? Once a day? Once an hour?Do you use it for news, trends, or research?Do you look at what is being said about UBC Library?
Twitter Speak Tweets are 140 characters You can tweet information, links, pictures, videos, OR Retweet (RT) something someone else said You can follow other people to listen to what they are saying People can follow you to listen to what you say You can message someone directly (DM – direct message) People can respond to you directly using your username (@yourname)
Twitter Speak It is becoming popular to mingle any two words together to create twords You can look at popular topics (trending topics) You can search for all tweets about a particular subject if the tweets have hashtags (#) You can put an RSS feed of everything you are saying on Twitter on your website, Facebook, etc.
Look before you leap• Evaluate: Are you ready to commit the time andenergy?• Create a plan: How often are you going to tweet?What are you tweeting about?• Implement it: Start posting• Keep up with it: Look at what people are saying, howthey are responding, and if your plan is working!
@ubclibraryvault Goal: To promote UBC Library collections and Evaluate services, and spread knowledge of issues • Do your research effecting libraries, archives, digital libraries, and the • What do you want to say? people using these services.• Is there something you want to know from your followers? Plan: Use already written text from UBC Library• Do you want to plan your tweets Vault, UBC Library site pages and blogs, and in advance or go on the fly? supplement with interesting facts, tips, and news stories from magazines (American Libraries, C&RL News, etc.), websites and blogs (LibraryJuice, etc.)
@ubclibraryvault Goals May 2009Create a Plan Tweet twice weekly Realistic goals Gain two followers per week Realistic timeframe Goals August 2009Clear, measurable objectives Tweet twice per daySet responsibilities of who tweets, how long, and Gaining five followers on who follows up average per week Evaluation May 2010 Over 380 followers, avg. 2 tweets per day, avg. 7 followers per week (3 times as much as anticipated)
Recommendations 50:25:25 Rule Implement 50% informational, 25% • Username and profile details conversations, 25% • Choose some people to follow about things you want to converse about • Start tweeting! Different Types of accounts • Continually monitor if you areprogressing the way you planned News updates, conversational, informal, no links, and very conversational
What do you want to say? did you know? The mobile Congrats! UBC Librarians and phone will be the worlds SLAIS students team up for primary connection to the article on student librarians in internet in 2020. science and engineering library: http://ht.ly/1QScz To add a library to a house is to give that house a soul. – Cicero Speaking with Doug Coupland about receiving his honourary @ChanCentre Thanks for degree today. UBC Library is spreading the word on our glad to have his archives: website! http://bit.ly/bpCln2 Our website is currently down. Picturing Canada Exhibit: Stay tuned for updates Canadian Children’s Illustrated Books, highlights picturebooks Do you have a favourite space in from the last 200 years. the Library? http://twitpic.com/1onu88
@ubclibraryvault Schedule tweets inKeep up with it! advance Check in on your followers Check in every other dayCheck to see if people DM you or once a week for RT, DM, etc. Thank people for RT Student worker types up RT when you can bits from print magazine Add more followers Google reader searches for news from other sources
How are people using Twitter?• @DellOutlet uses Twitter for product promotions• @ComcastCares uses it for customer support issues• Students are using it to talk to their friends• How are libraries using it?
Metrics, Tracking, Reporting, and More… It can be as complicated as you want it to be!
Anatomy of a message News story tweeted by 27 individuals on Twitter, Facebook, and blog links
Bit.ly URL shortener FREE Can post directly to Twitter Offers link tracking reports Shows how many people have used the same link, so you know when your link is “popular”
Advanced Metrics Klout measures the impact of opinions, links and recommendations across an individuals social graph. For example, a person with 15,000 followers may have a higher Klout score than a person with 2.
Advanced Metrics Twitalyzer Influencer Types: Sources are individuals with smaller networks who are often originating ideas Spiders are individuals with mid-sized networks who are socially connected Suns are individuals with large to very large networks of first-level connections
Summary• Even if you aren’t participating, listen, and keep aware• Develop your plan, re-evaluate, and keep up with it!• Utilize simple tracking tools like Hootsuite or bit.ly until you need tolook for complex metrics• Have a clear concept of what your goals are, and figure out if it is truly“trackable” or use a variety of trackers for your metrics• The Twittersphere is out there, so get ready to participate
Resources Scheduling Tweets in Learning more about Twitter, advance: twuffer.com with How-Tos: twitip.com Scheduling tweets, viewing Figuring out how other replies and direct messages, people, especially and managing more than businesses, are using one account: hootsuite.com Twitter: mashable.com URL shortener tools: bit.ly Looking for references, or tinyurl.com bibliographies, a list of interesting people, or the Link tracking tool: bit.ly top 100 anything: listorious.com Uploading pictures: twitpic.com, twitgoo.com, yfrog.com
Resources Continued Records Management and Articles: Tweets: tweetbackup.com Chamberlain, B. (2010). Basic Metrics: Hootsuite.com Proceedings of the CASE District offers Klout number and VIII conference: Is it worth your “popularity” measures time to tweet? http://bit.ly/ (clickthroughs, RTs, and more). 99r2Cz More Advanced Metrics for iLibrarian. Twitter in Libraries. Valuing your Tweets: Twitalyzer http://bit.ly/dvUREh Reports, Twitterholic, Tweepular King, D. (2007). Twitter Metrics research: Katz, J. Explained for Librarians. http:// (2009). Defining Influence As A bit.ly/at637f Strategic Marketing Metric. Ward, B. (2010, May). Bird on a wire. CASE Currents, 32-36.
Thanks!Jessica WoolmanUBC Library Development OfficeWeb Promotions CoordinatorJessica.firstname.lastname@example.org@ubclibraryvault