Presentation by Jessica Woolman, Web Communications Coordinator at UBC Library, at the Canadian Library Association Conference May 28 - 31, 2014.
Social media tools, such as Facebook and Twitter, utilize an open environment with quick, real-time responses. Libraries have an opportunity to use social media as an outreach and engagement tool. But what does this mean for academic libraries, serving large populations of students, faculty and community members? UBC Library's experience using and managing multiple social media accounts will provide valuable insights to other libraries using social media. This session will utilize real-life examples and case studies that can be applied to any library organization.