Shop2market Presentation-UK
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Shop2market Presentation-UK



Shop2market is an online advertising platform.

Shop2market is an online advertising platform.



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  • Maar eerst even een stukje achtergrond zodat je weet wie dat zegt en waarom Shop2market is 3 jaar geleden ontstaan aanvankelijk als tool voor het genereren van datafeeds. We hebben in Frankrijk webwinkels die op 30-40 kanalen adverteren Shop2market meet voor zo ’n 22M promoties de effectiviteit en bepaald de cpo. Dat nieuwe inzicht geeft vaak een totaal ander beeld dat Google Analytics - > Voorbeeld beslist 100 orders > stoppen > organisch resultaat stort in Inzicht is de basis voor alle strategische besluiten Maar ik had jullie 3 take away beloofd. Kennen jullie ze nog?

Shop2market Presentation-UK Shop2market Presentation-UK Presentation Transcript

  • Improve your online advertising campaigns The next generation campaign management
  • What does Shop2market do?
    • Generates & optimizes feeds & banners in any format for all ad channels
    • Calculates the cost per order (CPO) and Return of each Ad
    • Provides business rules to manage the CPO on Ad per channel level
    • Assigns orders to affiliates based on their contribution to the sale
    • Uses a single container tag to manage all third party tags
    • Imports net orders and automatically approves affiliate orders
    • Enables private affiliate channels (create you own network!)
    You can do this all by yourself (we provide a training)
  • Insight in the real Cost per Order Pagina 3 The true CPO provides a totally different picture Advertisement costs Assigned orders
    • Calculating the CPO might be simple but:
    • Costs might be per click, per keyword, per view, per order and be different per category or price level
    • Many channels are often involved in a sale.
    • The last channel is often NOT the channel with the highest contribution (conversion attribution)
    • Orders should be assigned first based upon conversion attribution rules in order to calculate the true CPO
  • Double the amount of orders on CPC/CPM channels RoaS # Promotions First optimize the content per channel! Source: Profitable ads differ per channel Deactivate non profitable ads per channel Content and promotions change every day! Be independent of your IT department Cut the costs in half and double the amount of channels 50% of the costs are related to Ads without any revenue 10% - 20 % of the products
  • Provide insight in the real results per affiliate (eCPC) Award based upon contribution (not last cookie) Why deduplicationscripts work counter productive
  • Why last cookie counts doesn’t work Listing site
    • Multiple channels are involved in a sale (average 4)
    • Channels play different roles in the purchasing process (AIDA)
    • Many “strange” affiliates claim orders
    • Good affiliates are not awarded and will leave
    • Deduplication based on contribution is required (conversion attribution)
    Real-time conversion attribution is the only possible solution Discount Cashback Games Retargeting
  • Improve your listing on CSE’s with the PriceWatch
    • Check your listing on CSE’s periodically (daily, weekly)
    • Get a price suggestion based on your preferred listing
    • Export price suggestions to use for automated price updates
    • Automatically (de-)activate ads from the campaign, based on the listing
  • Recommendations
    • Increase the amount of paid channels
    • Only use CPO optimized feeds
    • Use a container tag (not a deduplication script)
    • Assign an order based on the contribution to the sale (not LCC)
    • Include all (paid) channels when assigning orders
    • Make sure you use real-time conversion attribution
    • Use an independent tool to calculate the CPO
    • Include your profitable affiliates directly