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Anyone can build a loosely affiliated, unstructured crowd - a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm of a ‘mob’ to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, community recruitment and engagement, public profiles and social media, crowdsourcing has the potential to take the services industry to new heights.
Using real-world examples, Johnston will dispel the most common myths about crowdsourcing; explain why it doesn’t mean the end to in-house staffs; and reveal why it is NOT just another marketing buzz word.