Creative A/B Testing Demystified     5/16/12 Webinar presentation
Welcome• Audio Controls• Q&A session at end of  presentation• Recorded presentation  and slides available
Speaker IntroductionJustin WheelerVice PresidentInstant.lyjustin@usamp.com
AgendaInstant.ly IntroductionA Few Interactive QuestionsA or B?Elements to test, common mistakes, analyzing     result...
Instant.ly Introduction                  Is Now         Real Value of the PlatformInstant insights from your own customers...
A Few Interactive Questions…Are you familiar with A/B test concept?Have you ever conducted an A/B test?What methodology...
What is an A/B Test?            OR
What Elements Can I Test?                   Forms        Product                             Headlines        pricing     ...
Common Mistakes      Too small of a    Concluding a       sample size     result too early      Testing during            ...
Analyzing Results                              Page-                              views                                   ...
Tools for A/B Testing      Website           Survey       Tools             Tools       Google Website                    ...
Live DemoLet’s survey 300 consumers to select Togo’snew logo:
The Winner of the iPad3 is….
Q&A / Thank You                  To sign up for a free account,                  visit www.instant.ly                  For...
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Creative A/B Testing Demystified

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Learn the best practices to conducting effective marketing A/B tests.

Published in: Technology, Business
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Creative A/B Testing Demystified

  1. 1. Creative A/B Testing Demystified 5/16/12 Webinar presentation
  2. 2. Welcome• Audio Controls• Q&A session at end of presentation• Recorded presentation and slides available
  3. 3. Speaker IntroductionJustin WheelerVice PresidentInstant.lyjustin@usamp.com
  4. 4. AgendaInstant.ly IntroductionA Few Interactive QuestionsA or B?Elements to test, common mistakes, analyzing results, tools to useLive DemoiPad winner!Q&A
  5. 5. Instant.ly Introduction Is Now Real Value of the PlatformInstant insights from your own customers and target customers.
  6. 6. A Few Interactive Questions…Are you familiar with A/B test concept?Have you ever conducted an A/B test?What methodology did you use?
  7. 7. What is an A/B Test? OR
  8. 8. What Elements Can I Test? Forms Product Headlines pricing Testing elements Call to Copy action Design and Images
  9. 9. Common Mistakes Too small of a Concluding a sample size result too early Testing during Not testing different time simultaneously intervals Inconsistent Conducting test only one test
  10. 10. Analyzing Results Page- views Click Bounce through rates Rates Metrics Conver- Sales sions Remember, sometimes results may be inconclusive. Be prepared to repeat or refine your test.
  11. 11. Tools for A/B Testing Website Survey Tools Tools Google Website Instant.ly Optimizer Survey your own Omniture base + access target customers
  12. 12. Live DemoLet’s survey 300 consumers to select Togo’snew logo:
  13. 13. The Winner of the iPad3 is….
  14. 14. Q&A / Thank You To sign up for a free account, visit www.instant.ly For additional questions, please email kpalmer@usamp.com
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