MOBILE IHUT: War of the Hazelnut Spreads
The findings from a fascinating new study on Nutella and its competitors demonstrated via uSamp's Mobile IHUT (In Home Usage Test). Follow consumers on the path to purchase, including in-store shelf assessment, purchase-decision and at home trial and usage. See video and photo responses from consumers, and how Mobile has made IHUTs faster and more comprehensive than ever before.
Will Nutella remain Hazelnut King? It's going to get messy!