EXECUTIVE SUMMARY
COMPANY
uFathom Inc. (uF) is a marketplace for business process outsourcing (BPO)
and information technology outsourcing (ITO) solutions. Service Providers
with a strong performance record can deliver BPO services to Service Buyers
with ongoing project requirements. uF aims to become a primary outsourcing
service provider for small and medium enterprises (SMEs) wish to build
effective, scalable cost‐effective and specialized partnerships. The uF niche
emphasises Service Provider sourcing in effective locations such as in India,
Bangladesh, the Philippians, Russia and Eastern Europe. The primary BPO and
ITO services provided include IT, web design, internet marketing, technical
writing, accounting and engineering.
MARKET
The primary target market will include businesses that wish to outsource to
cost effective global locations, rather than outsource locally. The services are
geared towards B2B (business‐to‐business) buyers, rather than B2C
(business‐to‐consumer) operations. uF Service Buyers are majorly based in
Canada, US, UK and Australia, while the Service Provides are based in India,
Russia, Eastern Europe and the Philippians.
BUSINESS MODEL
Key business model characteristics for uF include automation, mobility and
scalability. All functions of the website are automated for efficiency (e‐mails,
newsletters, client support, newsfeeds and RSS feeds). The business has
strong infrastructure, highly efficient coding, a custom database and light‐
weight software for lower bandwidths.
SERVICES
uF is a B2B outsourcing portal that will cater to geographically dispersed
Service Buyers and Service Providers with a multitude of business service
categories. The website hosts projects in verticals that are categorized into
services areas that include call centres, BPO, Animation, Data Entry, Software
Development, Accounting/ Book Keeping, Internet Marketing, SEO, Website
Design, Legal Services, Database Development and Content Writing.
www.uFathom.com Page 1