MacKenzie Brown, Founder & Directorwww.uFathom.com

uFathom Inc.B2B Outsourcing PortalSite Launch early-November 2009.Global outsourcing web portal for small and medium size businesses.Target: Service Buyers based in Canada, United States, UK, Australia.Target: Service Providers based in India, Philippines, Russia, China, East-Europe.Target: Business Services, IT, website Design, Legal, Accounting, marketing, research translation operations etc.Funding Required: $150,000 for B/E.

What is Outsourcing?Outsourcing is subcontracting a company process or task, which is performed by the 3rd party provider.Goals of outsourcing: Increase efficiency and quality, reduce overhead and cost.Since outsourcing was introduced in the 1980’s, it has become an integral part of the operations of many companies.uF operation revolves around outsourcing business services, rather than outsourcing of manufacturing or distribution.

Outsourcing Industry GrowthIndustry in 2009- Over 20 Billion USD.Over 50% of Fortune 500 companies outsourcing their business processes.Cost savings achieved can exceed 70% (eliminate salary, benefits, HR, taxes training and office space expenditures).Small & Medium Enterprise outsourcing growth forecasted over 11 billion.Outsourcing will benefit the recession hit companies that aim to reduce their operating expenses by 30-40%.

Service Buyer Profile

Service Provider Profile

Target Market SummaryService BuyersBased in Canada, US, Australia, UKSmall and Medium Businesses.Leverage external resources, infrastructure investments, domain expertise, after hours support etc.Prior agreement on terms of work.Service ProvidersIndia, Russia, Philippines, Eastern Europe etc.Small and Medium Businesses, not individuals.Better growth opportunity and earning potential.Security of payments through uFathom Escrow service.

uFathom.com Strengths & WeaknessesStrengthsCost Structure – low operating expensesVersatile – user friendlyTarget market – B2BFramework built for low bandwidth world regionsTransparent and robustCompetitive membership feeWeaknessesNeed funding to begin operationsNew entrant– competitionLow on operating staffOngoing web devlp. costsSubstantial marketing cost requirementsThreats from potential risks like virus attacks, online fraud, etc.

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