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How to start using Twitter

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A presentation which helps you get up and running on twitter - References to tools, websites, and pitfalls.

A presentation which helps you get up and running on twitter - References to tools, websites, and pitfalls.

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  • Using the online channel better should be a development priority.And, recognize that your middle and major donors are coming to your web site, and what they see may influence their giving decisions. Ask yourself: Is our web site up to the task? Are our emails inspiring?

How to start using Twitter How to start using Twitter Presentation Transcript

  • Twitter
  • TwitterStarting up …
  • Twitter – Choose a name
    Keep in mind branding
    Personal name vs. Company name
    CharlesAtDell or DellSales
    Following stays with name
    Be careful of length – the shorter the better
    Retweetability – the “My Number” rule
  • Twitter – Choose an Avatar (picture that represents you)
    Branding
    Recognizability
    Do not change lightly
    Determines first impression
  • Twitter – Creating a background
    Branding
    Be careful of width
    Second impression
    Be innovative, impressive, creative
  • Twitter – Creating a brief Bio
    Others use this to decide if you are worth their time
    About 160 character limit
    Remember that the bio is searched for relevant terms when people are looking for various services
  • Twitter Tools
  • URL Shorteners
    A URL shortener takes what may be a very long URL (web address) and shortens it so you have more room out of the 140 characters allowed in a tweet to give your message.
    One of the better URL shorteners is Http://bit.ly. The reason for this is that if you have an account with bit.ly it also tracks the number of clicks on each link and more.
  • RSS Feed tools
    RSS (Really Simple Syndication) can be used to automatically tweet new information from designated sources, such as the Einstein news feed.
    You can use any of a number of tools to facilitate this. Just a few are:
    Twitterfeed
    Feedburner
    Yahoo pipes
  • Searches
    Search is a powerful way to find out what is going on about the institution on twitter or on the internet.
    Just a few powerful search tools are:
    Search.twitter.com
    Google blog search
    Tweepsearch
    Tweetalerts
    Geo search
  • Backups
    As with anything, backup is essential. But backing up something that exists primarily on the internet can be a problem. Luckily there are at least 2 tools that will help.
    Tweecious (tweecious.com)
    This solution backs up up all your tweets which contain internet links.
    You must also have a delicious.com account (social bookmarking site)
    Backupify (backupify.com)
    This backs up everything in your twitter account. If you go beyond the free version you can backup other online entities.
  • Analysis Tools online
    TweetEffect (tweeteffect.com) shows which tweets were followed by follower jumps up or down
    Tweetree (tweetree.com) displays your tweets in a conversation format
    TweepML (tweepML.com) lets you create lists of tweeters (twitter is currently rolling out it’s own list feature)
    Twittercounter (twittercounter.com) shows your twitter followers statistics
    Klout (klout.com) gives you a “klout” score and categorizes your tweets
    Twtbg.me (twtbg.me) is a site that lets you check your twitter background in various screen resolutions and even gives you a template to help correct errors
    Twitter grader (twitter.grader.com) generates a grade out of 100 for your account and notifies you of any problems
    Twit Analyzer (twitanalyzer.com) analyzes your profile for Influence, Signal, Generosity, velocity, and clout.
    TweetStats (tweetstats.com) creates a graphical representation of your tweets – bar graphs and cloud graphs
  • Twitter Clients
  • Clients
    There are many different types of twitter clients and the one you use depends on a couple of things.
    The way in which the organization has decided to use twitter
    Who is going to be tweeting
    How the tweeting will be done
    Time investment
  • CoTweet
    The client used by many businesses is Cotweet (cotweet.com).
    CoTweet is a web client – which means you must have a web browser opened to use it.
    Best for use if more than one person is tweeting on the same account.
    This client can schedule tweets ahead of time for convenience
    Cotweet uses “CoTags” which identify the person tweeting (^TZ)
    Cotweet can also integrate the bit.ly URL shortener
    Can have multiple twitter accounts as well
  • Tweetdeck
    Tweetdeck is a desktop client (stand alone application).
    Like CoTweet TD can have multiple accounts.
    You cannot schedule tweets with TD
    Although you can manage multiple accounts it does not lend itself to multiple users
  • Seesmic Desktop
    Like TweetDeck, Seesmic Desktop is a desktop client.
    SD manages multiple accounts
    SD does not lend itself to multiple users
    Seesmic is more multimedia friendly
    There is a version of Seesmic on the web called Seesmic Web
  • Twitter Website
    This is the way a majority of tweeters use twitter.
    You must be in a browser to access the site.
    There are fewer capabilities than the stand alone apps such as tweedeck and seesmic desktop.
    While stand alones access Twitter through the site’s API – which will work many times when the site itself isn’t working, if you are using the website it must be working for you to do anything
  • Peoplebrowser
    PeopleBrowser can be either a stand alone or a web app.
    PB does many of the things that the other apps do. It does not measure up in many ways though.
  • Branding site
    Knowem.com is a site that lists ~120 popular social media sites. Use this site to check that your brand is not being used/stolen/spoofed by someone else.
  • 10 things to do BEFORE setting up Social Media
  • 10 things to do BEFORE setting up Social Media
    Determine your message
    What are you trying to say? Do you have more than one message? Develop a short paragraph that encapsulates what you want to say and continually reference it as you work on social media tools.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Determine who the audience is
    Who is your audience? Are they tech savvy? Creating a plan to enter the social media arena is irrelevant if none of your audience will follow you there. Consider surveying your donors to determine how they want to hear from you.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Develop goals
    What do you want to achieve from social media? Donations? Awareness? Determine your goals and remember to keep them handy as you progress.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Determine the exact ROI expected
    This goes hand in hand with #3. Get specific about the return on investment you are expecting. If you want donations, what's the amount? If you are looking for new supporters, how many?
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Research and determine which social media tools work for you
    There are multiple social media tools out there. It's important to determine which ones work for you. Signing up for everything isn't going to be the best use of your time.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Create a strategy
    Developing a strategy for your social media activity is extremely important. You need to determine what content you want to create and where you want to put it.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Create the analysis method
    What's your method for analysis? It's important to track what you do on social media tools so you can examine whether you are achieving the ROI that you want.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Determine the main contributor as well as the sub contributors
    Who's writing the content for your social media sites? Is it the same person who's posting them? Are there more than one person contributing? Hashing this out ahead of time will make the process flow much smoother.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Develop content ahead of time
    Create some of the content you need ahead of time so you aren't scrambling to find something to post/write about everyday.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • 10 things to do BEFORE setting up Social Media
    Develop response procedure
    What's your procedure if you recieve a negative comment from someone? Or even a positive one? Determine how you handle questions and comments from your audience.
    Source: http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
  • The 5 Rules of Social Media
    For Non Profits (and everyone else)
  • 5 Rules of Social Media for Non Profits
    1. Listen. Social Media is not about you. It’s about people’s relationships with you. Listen before you speak.
  • How to Listen …
    Use the H.E.A.R. method of listening:
    H
    Listen carefully to what is being said
    EAR
    E
    Put yourself in the speakers “shoes”
    MPATHIZE
    A
    Determine what the goals of the speaker are and if there is any underlying meaning
    NALYZE
    R
    Reply with a meaningful, constructive, thought out response
    ESPOND
  • 5 Rules of Social Media for Non Profits
    Get involved. Social Media is about conversations and building relationships. It takes effort.
    Don’t just talk about yourself. Ask questions, engage people and link, Most of all be inspiring.
  • 5 Rules of Social Media for Non Profits
    Give up control. You can’t control the conversation. If you want people to spread your message, you have to trust them.
    Listen. Inspire. Engage. Let go.
  • 5 Rules of Social Media for Non Profits
    Be honest. You can’t spin the truth with Social Media. Be open, honest and authentic in everything you say and do.
  • 5 Rules of Social Media for Non Profits
    Think long term. Don’t expect immediate, easily measurable results. It takes time to build trust and make connections.
  • 11 things to avoid when tweeting
    Source: http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 1. Words not to use in your Bio
    Don’t use the following words in your bio, no matter how much you think they will attract followers:
    Social Media Expert
    Guru
    Make Money online
    Affiliate Marketing
    Increase your Followers
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 2. Don’t only answer the question “What are you doing” in your tweets.
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 3. Do not only promote your blog/ business in your tweets
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 4. Do not tweet the same thing more than twice a day
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 5. Do not tweet about your followers more than once a week
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 6. Do not tweet exclusively in another language
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 7. Do not tweet sensitive / private information
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 8. Do not auto DM people who follow you
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 9. Do not auto follow
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 10. Do not consistently make spelling, grammar, or punctuation mistakes in your tweets
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • 11. Do not use twitter like you use Facebook
    http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/
  • Something to keep in mind
    80% of wealthy donors who are online made a gift online using a credit card
    51% prefer to give online
    Source: ConvioThe Wired Wealthy (March 2008)
  • Our donors are online …
    In 2007, total online giving in the US reached over $10 billion – a 52% increase over 2006.
    51% of wealthy donors prefer to give online.
    Source: ConvioThe Wired Wealthy (March 2008)
  • … and they use Social Media.
    52% of these “wired wealthy” donors use YouTube.
    16% use LinkedIn
    14% use MySpace
    12% use Flickr
    9% use Facebook
    Source: ConvioThe Wired Wealthy (March 2008)
  • What the “Wired Wealthy” are saying about giving
    “I would want them to evolve in their approaches – to show me that they are constantly innovating, constantly thinking creatively about what’s next, and not just dealing with what’s here and now. And that in a way is sort of inspiring in itself.”
    Source: ConvioThe Wired Wealthy (March 2008)
  • In December 2008 4.5 million people visited Twitter - a 753% increase from the previous year. Twitter.com visits from May 2008 - May 2009 increased 1,444%
    70% of twitter users joined in ‘08.
    5-10 thousand new accounts are created daily.
    Sources: Compete (December 2008)
    Hubspot State of the Twittersphere (December 2008)
  • Non-profits on Twitter
  • Twitter Success Story
    Epic Change used Twitter to raise over $11,000 in just 48 hours to help build a classroom in Tanzania.
    Over 98% of donors had never before donated to Epic Change
    Source: Tweetsgiving.org
  • Why it worked
    Clear, achievable but audacious goal
    Short deadline gave sense of urgency
    Easy to understand, easy to give
    Fun, positive focus
    Leveraged existing networks
    Recognized top donors
  • Social Media Metrics
    There are 2 distinct ways to measure the effect of Social Media
    Qualitative
    Quantitative
    “Not everything that can be counted counts, and not everything that counts can be counted.”
    (Sign hanging in Albert Einstein’s Princeton office)
  • Social Media Metrics
    Measuring Qualitative success by the relationships to members
    We are building better relationships with constituents by learning more about them to fine-tune Einstein’s focus and programs.
    Messages delivered to the community are being shared member-to-member and with the outside world.
    Blog posts are building momentum in the number of quality comments that give insight into supporters’ opinions.
    Members are using the community to actively trade knowledge and insights and are meaningfully supporting fellow constituents’ concerns, passions and goals.
    Source: Bob Cramer: http://www.nonprofitmarketingblog.com/comments/what_are_the_metrics_of_success_for_your_online_community/
  • Social Media Metrics
    Measuring Qualitative success by the relationships to members
    Such indicators reveal how well we are communicating with our members, and how well they are communicating back to us – and with each other. Again, all this points back to more engaged and passionate supporters, something essential to meeting fundraising goals.
    Source: Bob Cramer: http://www.nonprofitmarketingblog.com/comments/what_are_the_metrics_of_success_for_your_online_community/
  • Social Media Metrics
    Measuring Quantitative success, some possible metrics:
    Increases in the number of people joining the community.
    Increases in page views on our website, and in the average duration of site visits.
    Conversion rates of member to member-donor.
    Number of days from community registration to first donation.
    Increases in donation averages, or in members who donate multiple times.
    Source: Bob Cramer: http://www.nonprofitmarketingblog.com/comments/what_are_the_metrics_of_success_for_your_online_community/
  • Social Media and ROI (Return On Investment)
    Social media networking is the process of interacting with other individuals through the specific social media tool or community. For example, you could talk to people with similar interests in a forum or communicate with them through a more fragmented platform like Twitter.
    Whatever method you choose, there are usually four main goals:
    Increased brand awareness.
    Improved reputation.
    Personal Development.
    Relationships with benefits.
    http://www.doshdosh.com/social-media-networking-and-roi/
  • Increased Brand Awareness
    You’re interacting with others on the social media channel in order to build awareness for your personal and business brand. You’re increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels. From this perspective, networking also works to drive traffic back to your website.
    http://www.doshdosh.com/social-media-networking-and-roi/
  • Improved reputation
    You want to improve how others think about your website so you hang out in forums or networking sites, in order to respond to feedback. You want to keep the communication channels open on all social media fronts. You may also want to improve your reputation as an expert by being consistently involved in discussions on topics that are relevant to your business or website.
    http://www.doshdosh.com/social-media-networking-and-roi/
  • Personal Development
    Networking with the right people will keep you in the loop on industry happenings and will also improve your knowledge levels. A big part of networking is observation. Seeing how others reflect or participate in conversations is a great way to improve your own experience in the field.
    http://www.doshdosh.com/social-media-networking-and-roi/
  • Relationships with Benefits
    One can network with others with the aim of extracting future benefits such as testimonials, links or recommendations. Others are more likely to provide you with a benefit when you’ve taken the effort to interact with them. Networking is a way to build relationships that can be mutually beneficial.
    http://www.doshdosh.com/social-media-networking-and-roi/
  • Sources
    Aaron Stiner (November 6, 2008). Nonprofit 2.0 http://aaronstinerdrb.blogspot.com/2008/11/nonprofit-20-how-nonprofits-can-use.html
    ComScore Inc. http://www.comscore.com
    Convio, Sea Change Strategies and Edge Research (March 24, 2008). The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors. http://my.convio.com/?elqPURLPage=104
    Hubspot (December 2008). State of the Twittersphere: Q4 2008. http://cdnqa.hubteam.com/State_of_the_Twittersphere_by_HubSpot_Q4-2008.pdf
    Pew Internet & American Life Project (January 14, 2009). Adults and Social Networks Report. http://www.pewinternet.org/PPF/r/272/report_display.asp
    Universal McCann (March 2008). Power To The People - Wave3 Study on Social Media Trends. www.universalmccann.com/Assets/wave_3_20080403093750.pdf
    YouTube. http://www.youtube.com/nonprofits
    Nielsen Social Media QuickTake for May 2009
    Bob Kramer: http://www.nonprofitmarketingblog.com/comments/what_are_the_metrics_of_success_for_your_online_community/
    Lindsey Patten, Notes for Non-Profits, http://notesfornonprofits.blogspot.com/2009/03/top-ten-things-nonprofit-should-do.html
    Nonprofit Social Network Survey Report http://nonprofitsocialnetworksurvey.com
    Some images from Google image search
    Blog post at Tech N’ Marketing – 11 things to avoid when using twitter http://technmarketing.com/web/11-things-to-avoid-when-using-twitter/