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  • 1

Transcript

  • 1.  
  • 2. Background: Where We Are
    • Print circulation is declining for many publications
    • More and more people are starting to get news via the Internet
    • Blogs and social media are growing
    • How are newspapers and magazines reacting?
  • 3. The Research: Sample Set
    • We launched a study examining the web programs of the top 100 newspapers and top 50 magazines in the United States
      • We looked at the publications with the largest print circulations
  • 4. The Research: Approach
    • We examined the website of each publication to see which features they were using
    • Newspaper data is from August 2007, while magazine data is from October 2007
  • 5.
    • 48% of magazines used RSS to distribute news compared to 78% of newspapers
    • All feeds were partial feeds
    • No newspaper or magazine included ads in their feeds
    RSS
  • 6.
    • RSS currently being used to drive users back to the site (like email)
    • Other ideas:
      • Full text feeds for subscribers or everyone
      • Ads within feeds
      • User-created RSS feeds
    RSS
  • 7. Most Popular
    • Sites like Digg, Newsvine, Reddit and Propeller are growing in popularity by offering alternative ways to discover new stories
    • 10% of magazines and 42% of newspapers provided a Most Popular view of content in some form
  • 8.
    • As a supplement to the more traditional “editorial” view, mainstream media websites should consider providing alternative views of content:
      • Most commented, emailed, viewed
      • Most discussed in the blogosphere
      • Allow user voting
    Most Popular: Alternative Content Views
  • 9.  
  • 10.  
  • 11.
    • 34% of magazines included video compared to 78% of newspapers
    • 14% of magazines produced podcasts compared to 36% of newspapers
    Video and Podcasting
  • 12.
    • Use multimedia to supplement content:
      • Include source materials
      • Solicit videos from users (CNN) on breaking news
      • Request video/audio comments from users
      • Create podcasts and video blogs
    Video and Podcasting: The Future
  • 13.  
  • 14. Tags
    • 6% of magazine and 5% of newspaper websites used tags to organize traditional content
    • Use tags to:
      • Group related content;
      • Provide easier navigation through site;
      • Facilitate site searching.
  • 15.  
  • 16.  
  • 17. Mobile Version
    • 53% of newspapers and 12% of magazines offered mobile-friendly versions of their content
    • Will iPhone change the way we think about mobile friendly content?
  • 18. Blogs
    • 40% of magazines had blogs compared to 92% of newspapers
    • 34% of magazines allowed blog comments compared to 78% of newspapers
    • 16% of magazines linked to blogs compared to 32% of newspapers
  • 19. Blogs: Best Uses
    • Have reporters blog to supplement/complement the articles they write
    • Blog as a way to
      • Further the conversation about your print issues
      • Break news and provide real-time updates on popular stories
      • Provide in depth coverage of topics only touched on in print edition
  • 20.  
  • 21. Article Comments
    • 8% of magazines allowed comments on articles compared to 16% of newspapers
    • Use comments to:
      • Build community
      • Encourage discussion
      • Generate feedback
  • 22.  
  • 23. Registration Requirement
    • 38% of magazines required registration to view free content compared to 24% of newspapers
    • Trade off between attracting large audience and getting better data about your users (advertising)
  • 24. Bookmarking
    • 14% of magazines had a social bookmarking feature compared to 12% of newspapers
    • These bookmarking tools are an easy way to make your content “travel” beyond your own site
  • 25. Message Boards
    • 46% of magazines had message boards compared to 64% of newspapers
    • Good way to build community and further the discussion
  • 26. Other Ideas: Story Format
    • Online versions of articles too often mimic print version, creating a flat reading experience
    • They should:
      • Include source materials
      • Link to blog discussion about the story
      • Link to related articles
      • Provide a different experience than print edition
  • 27. Other Ideas: Interactive Features and Mashups
    • Experiment – try to come up with more interesting ways to display flat data
      • Google Map Mashups
      • Flash pieces
      • Databases
  • 28.  
  • 29. Other Ideas: Reader Feedback
    • Provide more ways to get reader feedback:
      • Solicit corrections
      • Publish every letter-to-the-editor on site
      • Surveys
  • 30.  
  • 31. Other Ideas: Embrace user-generated content
    • Ask readers to submit their own news stories, ideas for stories or supplementary information
    • Accept news in all formats
  • 32.  
  • 33. Other Ideas: Social Networking
    • Some publications are playing with the introduction of social networking features into their websites
      • User profiles
      • “ Friending”
      • User blogs and photos
  • 34. Questions? [email_address] www.bivings.com