Mal	  Williams	  and	  James	  Horne	  Balance	  Internet,	  Australia	                                                 ww...
Don’t hesitate to ask if you have any questions          James Horne - Solutions Architect           Mal Williams - System...
Tradi5onal	  retailers	  with	  a	  physical	  store	  have	  an	  enormous	  compe55ve	  advantage	  over	  pure	  play	 ...
What we’ll be talking about today…• 7	  NOBRAINERS	   	  • 7	  TURBOCHARGERS	   	  • Q	  and	  A	   	                     ...
Store Locator• Every	  Store	   	  • Geocentric	  SEO	   	  • Local	  Offers	   	  • Rich	  Media	   	  • Google	  Maps	  a...
WAYS MAGENTO CAN HELP YOU:• Manage	  AKributes:	  Create	  Addi5onal	  AKributes	  and	  AKribute	  Sets	  to	  help	  gui...
Research Online, Buy Instore 	  • Customers	  sIll	  want	  to	  touch,	  feel	  and	  talk.	  • For	  every	  online	  sa...
In Store Point of Sale Signage• Drive	  Store	  Traffic	  Online	   	  • Dolphin	  Tag	  your	  customer	   	  • Use	  Faceb...
Mobile and Tablet In Store• Mobile	  templates	  –	  iPhone	  and	  Android	   	  • iPad	  template	  –	  use	  in	  store...
Live Chat with Store• Duplicate	  instore	  experience	   	  • Use	  floor	  staff	  instore	  to	  manage	  chat	   	  • Up...
Rewards and Loyalty• Points	  for	  online	  and	  instore	  purchase	   	  • Redeem	  online	  or	  instore	   	  • Point...
QR Codes• Use	  instore	  to	  drive	  online	  acIvity	   	  • Assist	  sales	  staff	  on	  floor	   	  • Self	  help	  vi...
Multi Store Configuration• Every	  physical	  store	  has	  an	  online	  store	  in	  Magento	   	  • One	  site,	  mulIp...
Synchronise POS/ERP and Ecommerce• Master	  data	  targets	   	  • Basic	  vs	  advanced	  content	   	  • POS	  and	  ERP...
Gifts and Redemption• Gi	  Cards	  (Professional,	  Enterprise)	   	  • Group	  Giing	  (Enterprise)	   	  • Use	  naIve	 ...
Pop Up Stores• Small	  Format	   	  • Cheaper	  Footprint	   	  • Limited	  Life	   	  • Event	  based	   	  • Visit	  Sto...
Local Store Fulfilment and Returns• Improve	  customer	  experience	   	  • Create	  trust	   	  • Increase	  Conversion	 ...
Local Offers from Local Stores• On	  Store	  Locator	  Page	   	  • Local	  Offers	  and	  Deals	   	                  WAYS...
Try Instore Buy Online• Capture	  Customer	   	  • Discount	  code	  generaIon	  on	  the	  fly	  or	  present	   	        ...
Any questions…???         www.balanceinternet.com.au	  
We’d love to hear from you!                                                                                               ...
www.balanceinternet.com.au	  
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Balance internet -_magento_webinar

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Balance internet -_magento_webinar

  1. 1. Mal  Williams  and  James  Horne  Balance  Internet,  Australia   www.balanceinternet.com.au  
  2. 2. Don’t hesitate to ask if you have any questions James Horne - Solutions Architect Mal Williams - Systems Integrator www.balanceinternet.com.au  
  3. 3. Tradi5onal  retailers  with  a  physical  store  have  an  enormous  compe55ve  advantage  over  pure  play  eCommerce  businesses.  The  physical  footprint  of  stores  can  be  leveraged  to  maximise  sales  across  all  channels.  Issues  we  will  discuss  include  POS  and  ERP  integra5on,  loyalty  programmes  and  store  locator  systems.   www.balanceinternet.com.au  
  4. 4. What we’ll be talking about today…• 7  NOBRAINERS    • 7  TURBOCHARGERS    • Q  and  A     www.balanceinternet.com.au  
  5. 5. Store Locator• Every  Store    • Geocentric  SEO    • Local  Offers    • Rich  Media    • Google  Maps  and  Street  View    • Facebook  IntegraIon     WAYS MAGENTO CAN HELP YOU: •  agento  SEO   M •  agento    Connect:  Store  Locator  Modules   M •  agento  Custom  Development   M www.balanceinternet.com.au  
  6. 6. WAYS MAGENTO CAN HELP YOU:• Manage  AKributes:  Create  Addi5onal  AKributes  and  AKribute  Sets  to  help  guide    “research”  shopper  to  Product.  • Layered  Naviga5on    • Custom  Customer  AKributes:  assign  customers  to  their  favourite  store.  Use  in    Customer  Segmenta5on  (Enterprise)   www.balanceinternet.com.au  
  7. 7. Research Online, Buy Instore  • Customers  sIll  want  to  touch,  feel  and  talk.  • For  every  online  sale  between  3  and  5  instore  sales  generated    • Varies  upon  product  i.e.  bed  vs  pool  toys      • SEO  is  criIcal    • Online  >>  Instore  >>  Online  behaviour    • Sales  Staff  on  floor  training    • Hybrid  behaviour     WAYS MAGENTO CAN HELP YOU: •  ategory  and  product  page  configura5on   C www.balanceinternet.com.au  
  8. 8. In Store Point of Sale Signage• Drive  Store  Traffic  Online    • Dolphin  Tag  your  customer    • Use  Facebook  as  easy  connector    • QR  codes  on  merchandise  direct    to  advanced  product  pages   WAYS MAGENTO CAN HELP YOU: •  ustom  Customer  AKributes  (Enterprise):  Sign  up  Customers  directly  to  Magento  in-­‐ C store  ,  tag  them  in  the  process.   •  agento  Connect:  Facebook  connect  Extensions,  Social  Media  connected  Extensions.   M www.balanceinternet.com.au  
  9. 9. Mobile and Tablet In Store• Mobile  templates  –  iPhone  and  Android    • iPad  template  –  use  in  store    • iPhone  and  Android  apps    • Bookmark,  tag  and  share    • QR  code  or  URL  to  Facebook/  TwiXer     WAYS MAGENTO CAN HELP YOU: •  agento  Mobile:  iPhone,  iPad,  Anroid   M •  agento  Rewards  Points  System  (Professional,  Enterprise)   M •  agento  Connect:  Mobile  Themes,  Sweet  Tooth  Customer  rewards   M •  ustom  Development   C www.balanceinternet.com.au  
  10. 10. Live Chat with Store• Duplicate  instore  experience    • Use  floor  staff  instore  to  manage  chat    • Up  sell  and  cross  sell    • Invite  to  store  if  appropriate     WAYS MAGENTO CAN HELP YOU: •  agento  Rule-­‐Based  Product  Rela5ons  (Enterprise)   M •  agento  Manage  Products:  Related,  Up  sell,  Cross  sell   M •  agento  Connect:  Live  Chat  Extensions   M •  agento  Assisted  Shopping  (Enterprise):  Manage  the  customer’s  cart  from  Magento   M Admin  Panel   www.balanceinternet.com.au  
  11. 11. Rewards and Loyalty• Points  for  online  and  instore  purchase    • Redeem  online  or  instore    • Points  for  comment  –  reviews  and  social  conversaIon     WAYS MAGENTO CAN HELP YOU: •  agento  Rewards  Point  System  (Professional,  Enterprise)   M •  ustom  Development:  Link  to  Rewards  to  POS   C •  agento  Connect:  Sweet  Tooth  Customer  Rewards   M www.balanceinternet.com.au  
  12. 12. QR Codes• Use  instore  to  drive  online  acIvity    • Assist  sales  staff  on  floor    • Self  help  via  Mobile    • In  catalogues  and  printed  materials     WAYS MAGENTO CAN HELP YOU: •  agento  Mobile   M •  agento  CMS:  Embedding  YouTube  Videos  on  Product  Page   M •  agento  Connect:  QR  Code  Extensions,  Mobile  Themes   M www.balanceinternet.com.au  
  13. 13. Multi Store Configuration• Every  physical  store  has  an  online  store  in  Magento    • One  site,  mulIple  stores    • Customise  stores  and  local  pricing    • Localised  fulfilment  and  drop  shipping     WAYS MAGENTO CAN HELP YOU: •  agento  Manage  Stores:  Mul5ple  Website  (regions),  Mul5ple  Store  Views   M •  agento  Connect:  Drop  Shipping  Extensions   M •  ustom  Development:  Integra5on  with  ERP,  POS,  etc.   C www.balanceinternet.com.au  
  14. 14. Synchronise POS/ERP and Ecommerce• Master  data  targets    • Basic  vs  advanced  content    • POS  and  ERP  pla[orm  API    • Data  hierarchy     WAYS MAGENTO CAN HELP YOU: •  agento  API   M •  ustom  Development:  extend  Magento  API  or  Custom  Module  to  connect  to  ERP/POS  API   C •  agento  Connect:  Integra5on  Extensions   M •  agento  Product  AKributes:  used  to  hold  integra5on  specific  values  against  products   M www.balanceinternet.com.au  
  15. 15. Gifts and Redemption• Gi  Cards  (Professional,  Enterprise)    • Group  Giing  (Enterprise)    • Use  naIve  and  plugins    • RedempIon  instore  or  online    • Gi  Card  Balance  syncronised  via  system  integraIon     WAYS MAGENTO CAN HELP YOU: •  agento  API   M •  agento  Gi]  Registry  (Enterprise)   M •  agento  Gi]  Cards  (Professional,  Enterprise)   M •  ustom  Development:  Integra5on  with  3rd  party  loyalty  systems   C •  agento  Connect:  Sweet  Tooth  Customer  Rewards   M www.balanceinternet.com.au  
  16. 16. Pop Up Stores• Small  Format    • Cheaper  Footprint    • Limited  Life    • Event  based    • Visit  Store,  Order  online  and  fulfil  to  home       WAYS MAGENTO CAN HELP YOU: •  agento  Mobile   M •  agento  Connect:  Mobile  Themes   M •  anage  Products:  Much  larger  product  range   M •  reight  Op5ons   F •  agento  Backend:  Easy  Admin  Interface  to  take  sales   M www.balanceinternet.com.au  
  17. 17. Local Store Fulfilment and Returns• Improve  customer  experience    • Create  trust    • Increase  Conversion     WAYS MAGENTO CAN HELP YOU: •  agento  Shipping  Methods:  Free  Shipping,  Table  Rates   M •  agento  Connect:  Advanced  Table  Rates  (eg  WebShopApps  Product  MatrixRate)   M •  ustom  Development:  integra5on  with  ERP/POS  determine  in-­‐store  stock  levels.   C •  agento  RMA  (Enterprise)   M www.balanceinternet.com.au  
  18. 18. Local Offers from Local Stores• On  Store  Locator  Page    • Local  Offers  and  Deals     WAYS MAGENTO CAN HELP YOU: •  agento  Promo5onal  Rules  (Catalog  and  Shopping  Cart)   M •  agento  Coupon/Discount  Codes   M •  tore  Locator   S •  agento  Rich  Merchandising  Suite  (Enterprise):  Customer  Segmenta5on,  Banner   M Management,  etc.   www.balanceinternet.com.au  
  19. 19. Try Instore Buy Online• Capture  Customer    • Discount  code  generaIon  on  the  fly  or  present     WAYS MAGENTO CAN HELP YOU: •  agento  Coupon/Discount  Codes  –  Date/Time  Valida5on,  uses  per  Coupon,  uses  per   M Customer   •  agento  Automated  Email  Reminder  Rules  (Enterprise)   M www.balanceinternet.com.au  
  20. 20. Any questions…??? www.balanceinternet.com.au  
  21. 21. We’d love to hear from you! Balance  Internet  is  an  Online  Retail  and  Marke5ng   Address Specialist.  We  understand  the  Balance  between          Building  1,  650A  Nicholson  Street   technology,  marke5ng  your  brand  and  delivering  an  online          Fitzroy  North  3068  VICTORIA   solu5on  for  your  business.          Australia   Phone Email        +61  (3)  9481  2055      info@balanceinternet.com.au                                              www.balanceinternet.com.au     facebook.com/BalanceInternet   www.balanceinternet.com.au  
  22. 22. www.balanceinternet.com.au  
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