Transcript of "The 10 commandments of social media 2013"
The 10 Commandmentsof Social MediaHow to get friends, connections, subscribers,followers, and ultimately, real friends, andmaybe even new customersBy Tyrone TurnerAuthor of THE WHOLE 9 YARDSBreaking Tackles While Building Your Brand(http://amzn.to/SvmUKj)
DisclaimerI, Tyrone Turner DO NOT claim to be an expert in onlinesocial media / online social networking, and this reportis a compilation of ideas gathered from various sources.~Tyrone Turner
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I. Thou Shalt Watch Ye Step•Learn the rules of thegame for a givensocial network•Add value, and expectnothing in return•Do not be rude, givetoo much personalinfo, salesy or hypey
II. Thou Shalt Brand Thyself•What do you want tobe known for?•What is it that makesyou unique?•What does yourmessage say aboutyou and/or yourproduct(s)?
III. Thou Shalt Have aMagnetic Profile•Do you have anappropriate profilepicture?•How can you help me orsomeone that I know?Why be your ‘friend’?•What credentials qualifyyou as an expert?
IV. Thou Shalt Start WithNo More Than 3 SocialNetworking Sites•Do not start with morethan 3•Grow your rep / brandon these sites•Facebook, Twitter,and LinkedIn aremore than enough
V. Thou Shalt Start Your OwnMedia Company•Set up your ownnewspaper, radio show,and television channel•Record audios andvideos about yourpersonal interests and /or your product(s) orservice(s)•Participate in forumdiscussions
VI. Thou Shalt Always GiveExtreme Value In Your Content•Endeavor to improvesomeone else’s condition•Demonstrate why peopleshould listen to you, hireyou, or why you are socool•Share your opinions,ideas and best practices
VII. Thou Shalt Be Careful WithWhom Thy Connects With•Unsolicited invitationsto connect may justwant to see yourconnections list•Seek out like-mindedindividuals•Start with those whoare in a commongroup
VIII. Thou Shalt Take the OnlineConvo Offline•Do not try to do it allonline•Real friendships andrepeat business comesfrom buildingrelationships•Endeavor to add apersonal touch
IX. Thou Shalt Have Roadmap•What is your goal forconnecting to folks?•Where are thosepeople coming from?•How much time areyou going to investeach day?
X. Thou Shalt Keep It Real•Be who you are, and noone else•Stick to your program,and don’t try to be asupermarket or a know-it-all. You’ll losecredibility•Don’t steal content –give credit where it isdue