Twitter presentation (data science team)


Published on

Presentation given to Twitter's data science team in February 2014

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • BACKGROUND- recent facebook study

    2010 Lancet published a study about whether mobile phone communication between health care patients and providers in Kenya would improve adherence to drug regimens and result in suppressed viral loads
    Received a simple text message every Monday that said how are you feeling- responded sawa that they were doing well, or shida that they were having a problem. Most said that they were fine yet intervention group displayed greater adherence to drug regimens and increased viral suppressions compared with the control

    “felt like someone cares”– didn’t know health worker and messages were impersonal. Said they felt like someone cares, resulting in positive health benefits
  • Yes there’s mediated communication but I chose to focus on online social networks; FOUND THE IDEA OF PERCEPTION PARTICULARLY INTERESTING
  • Healthy might think of sick. Mental health, think of crazy. Here to challenge your conception of health and mental health. Actual definition is that health is an optimum state and something we should all strive to achieve. Since we know that social relationships impact health and online networks are designed to forge these ties, how do we configure interactions to advance positive outcomes. My focus is on average people doing average things and how that influences mental health.
  • Good news and the bad news: Depression statistics
    By 2030, depression will be the biggest sociological and economic burden on societies worldwide (WHO)
    Government: For example, according to the cabinet secretary, improving the mental health and well-being of the unemployed could motivate them to find work (Ramesh, 2007), which would benefit society at-large.
  • In an attempt to improve the lives of users, it is unhelpful to draw conclusions about interactions specific to a type of online social network or interaction
    (i.e. Looking at Facebook photos decreases self- esteem)

    The Internet has been lauded for its ability to foster feelings of perceived social support across a multitude of online environments

    Instead, we must create new generalizable theories that can be used to inform the design of websites and networks
  • Traditional focus on the sick. 1 billion people using these networks, how do we benefit them. Existing studies look back instead of look forward. Focus on perceived social support- HOW ITS INTERPRETED MORE IMPORTANT THAN WHAT IS HAPPENING
    Although it might seem insignificant, companionship is integral to our well-being:
    Known to be the strongest predictor of loneliness
    Small regular boosts in happiness have been shown to maintain users’ self-esteem over an extended period of time
    Contributes to greater resilience and optimism, thus shaping how we perceive the world
    Lack of pleasurable activities have been implicated in the inception of some psychological disorders
  • Online and offline!!!
  • Happiness and well-being are perceived experiences. When you move to a new location it negatively impacts your well-being. Your happiness in the new location is based on how many friends you think you have rather the the number of friends you actually have
  • “Imagined” friendships are facilitated by the Internet and mediated communication, which produce boosts in well-being; SAME HEALTH BENEFITS
    Specifically, can a reciprocal interaction online provide a boost in well-being. Also, once someone has gained some sort of benefit through these interactions, can the mere potential for that interaction to occur in the future create some sort of enduring feeling of support that improves wellbeing
  • Can online reciprocal interactions boost wellbeing? Can the potential for these interactions improve happiness? Results: perceived closeness to other contacts; outlet to express ideas; makes people feel more connected to the world
    When you tweet don’t feel a boost in wellbeing but when tweet is retweeted or replied to you feel a boost
  • Twitter presentation (data science team)

    1. 1. SOCIAL MEDIA IS THE PROBLEM (AND THE SOLUTION) Lauren Wagner < September 22 2011 >
    2. 2. Social relationships are one of the most well-documented factors influencing physical and mental health - Lowered levels of distress - Increased feelings of security and self worth - Heightened sense of belonging - Source of regulation for maintaining healthy behaviors - Enhanced social participation and commitment to community
    3. 3. Online social networks are designed to forge and maintain social relations between people. 72% of Internet users utilize online social networks 1.7 billion people are a member of at least one online social network
    4. 4. Online networks create social ties between people Social ties are known to impact well-being Online social network use affects the well-being of average users
    5. 5. Why should we care about the health of the “healthy”? “Transient happy moods lead people to seek out others and engage with the environment, to be more venturesome, more open, and more sensitive to their individuals.”
    6. 6. What do we know? Internet Health happiness loneliness perceived social support companionship depression small acts of kindness But findings are inconclusive and conflicted. Results are specific to the type of online environment under consideration (i.e. Facebook, chat sessions, online support groups, etc.)
    7. 7. Human connectedness is a function of perceived social support and companionship.
    8. 8. The power of perception. “Humans are such meaning-making creatures that we perceive social relationships where no objectifiable relationship exists (e.g., between author and reader, between an individual and God) or where no reciprocity is possible (e.g., in parasocial relationships with television characters).”
    9. 9. “Conversely, we perceive social isolation when social opportunities and relationships do exist but we lack the capacity to harness the power of social connectedness in everyday life.”
    10. 10. theory of perceived companionship
    11. 11. Hypotheses 1. A reciprocal online interaction has the potential to improve user well-being 1. A potentially reciprocal online interaction has the ability to improve user well-being Subject tweets Another user acknowledges tweet Subject experiences a boost in well- being Individual perceives that they are supported
    12. 12. Twitter Survey Overview I. User perception of their Twitter community – What is the relationship between Twitter users and their contacts? II. Expectations and hopes for Twitter interactions III. Explicit reactions to Twitter interactions
    13. 13. I. User perception of their Twitter community Respondents’ relationship to Twitter contacts: Out of the contacts they interact with on Twitter, most respondents do not know these people personally Do not consider contacts to be part of their close personal community Do not consider Twitter interactions to be personal Perceived closeness of relationship to Twitter contacts: Report that they share many interests with their Twitter contacts Would feel concern if a contact tweeted that they were having a problem Implications: Subjects perceive Twitter contacts to be similar to themselves even though they do not know one another; respondents would feel concern for purported strangers if they were having a problem
    14. 14. II. Expectations and hopes for Twitter interactions Expectations for Twitter interactions: Respondents do not care if another user acknowledges their tweet Do not expect another user to acknowledge their tweet Hopes for Twitter interactions: When the respondent tweets, he hopes for a response from another user Comforted by the fact that someone on Twitter might acknowledge their contribution to the network Implications: Feeling comforted and supported improves well-being
    15. 15. III. Explicit reactions to Twitter interactions • Gaining a follower, receiving a reply, and being retweeted made people feel more: – Recognized (85%) – Connected (85%) – Appreciated (70%)  Responses were higher for receiving a reply and being retweeted than gaining a follower
    16. 16. III. Explicit reactions to Twitter interactions Users reported that Twitter: • Increases feelings of connectedness (62%) • Is considered an outlet to express ideas (68%) • Interactions are a source of stimulation and rewarding (68%)
    17. 17. III. Explicit reactions to Twitter interactions Boosts in well-being: - Most users do not feel a boost in well-being when they tweet - When a tweet is acknowledged by another user, 64% report a boost in well-being Implications: It is the interaction between strangers that boosts well-being
    18. 18. Exploring the Theory of Perceived Companionship • Health benefits resulting from interactions with one’s Twitter network are based off of individual perception – Subject believes another user has deciphered their tweet and deemed it relevant, which may or may not be accurate – Subject perceives Twitter network to be similar to themselves, which may or may not be accurate – A lack of contextual cues forces users to “fill in the spaces”; research shows that online, people are inclined to create positive views of one another and develop exaggerated impressions of conversation partners The online environment may be manipulated so that average users perceive activities to be supportive or companionate even if they are not intended as such
    19. 19. Social Media // Force for Good “Our biggest problems have no technological solution. We have come through the industrial age, the information age. Now we need to prepare ourselves for what I call the human engineering age and address the relationships which enable societies to work” (Herbert, 2011)
    20. 20. Thank you. @typewriters