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Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
Presentation Palo Alto Police Dept
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Presentation Palo Alto Police Dept

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  • 1. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 1 Palo Alto Homeless Pets a.k.a. Palo Alto Homeless Dogs Notes for Meeting with Assistant Police Chief Beacom and Business Analyst Ian Hagerman April 9, 2014
  • 2. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 2 Introductions Palo Alto Police Dept. Chief Beacom Ian Hagerman Palo Alto Homeless Pets Cynthia Typaldos - founder Ruthellen Dickinson – product, PR, biz dev Nancy Cook – design, events, PR Cindy Chou – data, business analysis Justin Hirsch – project management Helena Merk – engineer, iOS Brian Smith – lead engineer, android Claudine Martlund – graphic design Kayla Block – adopter & volunteer outreach
  • 3. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 3 Palo Alto Homeless Pets – Our Mission Make Palo Alto the most Humane City in America by leveraging digital technology Improve animal welfare in Palo Alto and beyond
  • 4. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 4 Where are the leverage points? Palo Alto Apps Challenge More revenue for the shelter More visibility for the animals in the shelter
  • 5. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 5 Palo Alto Apps Challenge Submitted 7 app proposals Adopt Me! Dogs in the Neighborhood Canella's Voice Pets in Pictures The Well-Named Town Mobile App for Dog License Registration Hack the Shelter Full text at http://www.scribd.com/collections/4456371/Palo-Alto-Hackathon-App-Proposals-submitted-by-Palo-Alto-Homeless-Dogs
  • 6. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 6 More revenue for the shelter Dog License Revenue FY 2014 est. $80K total PAAS income ext. $950K dog licensing is the law approx. 20%, low compliance carrot works better than stick 80% compliance = $400K, huge impact
  • 7. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 7 More revenue for the shelter Annual dog license fees represent “annuity” funding source Most jurisdictions are hundreds of thousands to millions per year License fees can directly fund S/N Some municipalities give a portion directly to S/N Subsidized S/N programs are key to reducing shelter intake, euthanasia rates, and animal care costs Existing low compliance rates leaving substantial money on the table 2008 City Controller audit cited department for at least $2M in uncollected fees in city of Los Angeles alone Source: Found Animals, Pet Licensing, Apr 4, 2012
  • 8. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 8 More revenue for the shelter
  • 9. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 9 More visibility for the animals in the shelter Animals languish in shelter for weeks, sometimes months avg stay 30 days shelter stress is a huge issue PAAS live release 76%; best municipal shelters at 90+% (ex: City of Sacramento, Front Street Shelter) Social media not being fully utilized staff has other roles great photos are key
  • 10. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 10 More visibility for the animals in the shelter: photos Quora Question: Ellie is a shelter dog looking for a home. Which photo is the most appealing to a potential adopter? Why? 34 comments many additional upvotes on comments data clearly shows preference
  • 11. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 11 More visibility for the animals in the shelter: photos Sammy Stewie Roxie
  • 12. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 12 Dogs in the Neighborhood App: More revenue for the shelter Key Features: Dogs in the Neighborhood find dogs while walking licensed dogs get gold dog bone on profile premium features for licensed dogs local merchant coupons networking
  • 13. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 13 Dogs in the Neighborhood App: More revenue for the shelter
  • 14. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 14 Dogs in the Neighborhood App: More revenue for the shelter
  • 15. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 15 Adopt Me: More visibility for the animals in the shelter Key Features: Adopt Me! create a story about each adoptable pet tap into volunteers as they interact incredibly simple user interface use the power of photos and videos leverage existing social media Twitter, Facebook, Instagram etc.
  • 16. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 16 Adopt Me: More visibility for the animals in the shelter
  • 17. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 17 Bunny’s Story – easily found with #paasBUNNY Entered on different days by different volunteers. Bunny was a stray pup, but now he has a story. Adopt Me!
  • 18. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 18 What we need to be successful – 1 of 3 Data access and analysis initially static eventually semi-realtime we have specific list of data needs “What's measured improves” – Peter Drucker Great photos posted to Pet Harbor we have already signed up two professional pet photographers – they need access photos need to be posted on Pet Harbor
  • 19. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 19 What we need to be successful – 2 of 3 Policies and Procedures of PAAS animal control/welfare volunteer handbook, application Access to volunteers need their input for Adopt Me - they are the primary users of Adopt Me recruit additional volunteers meeting location at Police Dept?
  • 20. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 20 What we need to be successful – 3 of 3 Support for us at @hackpaloalto events Apps Showcase: April 27 [Free Ticket] | Grand Finale: May 31 [Free Ticket] sign up now, in person/virtual reachout PR to Police Dept staff, others Vote for us on May 31st! Regular communication
  • 21. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 21 Thank you to these organizations for support and partnership! Palo Alto Police Palo Alto Animal Services Palo Alto CIO City of Palo Alto, Mayor, City Mgr, Council HackPaloAlto Thank you!

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