Market Overview
Online Content & Service
Payment Models
8.18.09
prepared by
Crowdfunding Sites You Love
www.kachingle.com | cynthia.typaldos@kachingle.com| 650 215-8406

Kachingle Guiding Principles
User-centric
No “mental transaction costs”
Tap into existing social networks
Financial transparency
Fun, entertaining, like a game
www.kachingle.com | cynthia.typaldos@kachingle.com| 650 215-8406

Online Payment Systems –
Alternatives to Advertising
individual consumer/ user
Tipping Crowdfunding (Kachingling)
Whose value system is applied?
 Decide each time  Decide once (for everything)
 At a price explicitly set by user  At a price implicitly set by user
 No financial limits (equitably distributed)
 Co-exists with advertising  Financial limits (bounded total $)
 Enables viral & social behaviors  Co-exists with advertising
 Enables viral & social behaviors
 Social recognition & association
Micropayments Subscriptions
 Decide each time  Decide once (for each subscription)
 At price set by producer  At price set by producer
 No financial limits  No financial limits
 Encourages copycat sites (e.g. music  Encourages copycat sites (e.g. music
biz) biz)
producer
 Creates barriers for viral & social  Creates barriers for viral & social
behaviors behaviors
Ease of use (reduction in “mental transaction costs”)
difficult effortless
www.kachingle.com | cynthia.typaldos@kachingle.com| 650 215-8406

Alternative Payment Systems
individual consumer/ user
TipJoy Tipping Crowdfunding Kachingling
Kachingle
Whose value system is applied?
 Decide each time  Decide once (for everything)
 PayyAttention
At a price explicitly set by user  At a price implicitly set by user
 No financial limits (equitably distributed)
 Co-exists with advertising  Financial limits (bounded total $)
 Enables viral & social behaviors  Co-exists with advertising
 Enables viral & social behaviors
SprinklePenny Social recognition & association

Contenture
Micropayments Subscriptions
 Decide each time  Decide once (for each subscription)
 At price set by producer  At price set by producer
 No financial limits  No financial limits
 Encourages copycat sites (e.g. music  Encourages copycat sites (e.g. music
biz) biz)
producer
Journalism
Creates barriers for viral & social
 BitPass  Creates barriers for viral & social
behaviors Online
behaviors
Ease of use (reduction in “mental transaction costs”)
difficult effortless
www.kachingle.com | cynthia.typaldos@kachingle.com| 650 215-8406

Competitive Feature Matrix
No Mental Producer
Business Social Building a
Transaction v.s. Launch Verbing-up
Model Costs
Networking Persona
Consumer
Kachingle Kachingling
Contenture Contentur-
ing
Payy PayyAttention-
ing
Attention
Journalism Journalism-
Onlining
Online
Sprinkle SprinklePenny
-ing
Penny
www.kachingle.com | cynthia.typaldos@kachingle.com| 650 215-8406