Delivering Product Experiences

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How to design and delivering a good product experiences for your customers.

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Delivering Product Experiences

  1. 1. KKI Internal Sharing Session Delivering Product Experiences Yohan Totting @tyohan
  2. 2. Discovery Experiences Packaging Experiences Service Experiences Product Experiences Using Experiences Buying Experiences
  3. 3. DISCOVERY
 EXPERIENCE
  4. 4. Right Keywords
  5. 5. Look for current issue
  6. 6. Avoid black campaign
  7. 7. Right Audience At The Right Time In The Right Channels
  8. 8. PACKAGING
 EXPERIENCE
  9. 9. People love unboxing
  10. 10. Packaging has always been a gateway to the User Experience
  11. 11. Packaging is a media to tell story of your brand
  12. 12. BUYING EXPERIENCE
  13. 13. How your target buyers perceive the experience of buying a product or service in your market
  14. 14. Giving the customer what they want when they want it.
  15. 15. Buying Experiences = User Perspective + Buying Process
  16. 16. User Perspective:
 User needs & wants
  17. 17. Buying Process: Series of steps sit in between status quo and purchase
  18. 18. USING EXPERIENCE
  19. 19. It’s solution for the pain
  20. 20. Don’t make me think
  21. 21. User Centered Design
 (UCD)
  22. 22. How Improving Using Experience?
  23. 23. Speed Measurability Context Motivations
  24. 24. SERVICE EXPERIENCE
  25. 25. Communication is a contact sport, so do it early and often
  26. 26. Make it personal
  27. 27. Giving away some free insight
  28. 28. Reward loyal customers, and they'll reward you
  29. 29. SOME EXTRA
  30. 30. Using storytelling to create compelling experiences that build human connections
  31. 31. This is our initial reaction to the appearance the look and feel, the usability, our total experience with using where we associate products with our broader life experience and associate meaning and value to them
  32. 32. From Like To Love
  33. 33. A Tale Of Two Users
  34. 34. John the amateur vs Jane the veteran
  35. 35. “Experiences is your product” –John Doe
  36. 36. Thanks

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