Survey: Millenials driving demand for cloud-based mobile services
Millenials driving demand for emergingcloud based mobile servicesOnline survey by tyntec and YouGov among 3,000 participants in theUS, UK and Germany aged between 16 and 55+ (February & April2012)
Table of contents Introduction p. 3 US survey summary p. 5 Comparison of US, UK and Germany results p. 18 Conclusions p. 25 About tyntec p. 26 2
Driving demand for emerging cloud based mobile serviceswhilst remaining faithful to SMS?Using modern cloud.based mobile services and traditional SMS are by no meansmutually exclusive as the findings of a survey by tyntec and YouGov polling3,000 people in the US, UK and Germany show.The results leave no doubt that young people aged 16 24 in particular, the socalled “millenials”, drive demand for emerging cloud.based mobile services,including integrating texting and voice capabilities into new devices and onlineservices.The poll also shows that besides voice calls, SMS is still the most.used featureamong smartphone users – clearly ahead of apps and mobile email.For more information about how to integrate SMS services into social networks, IP.based messaging services and other web2.0 applications, please go to 3www.tyntec.com.
US survey summary* 66% of 18.24 year.old US survey participants are “very interested” or “interested” in using other devices such as an iPod, iPad or other tablet PC as a mobile phone and therefore clearly lead the pack in interest to adopt new cloud based services. SMS was named by 81% as the most used smartphone feature besides voice calls. Apps came in second at 12% and mobile email third with a 8% response rate. A finding which might be viewed as surprising as 64% stated that they owned a smartphone. 68% of smartphone owners continue to use SMS even if other communication channels, such as IP based messaging, are available. This is in line with 42% who stated they were not aware that free or low.cost IP.based messaging services existed. 5 *All results refer to US users aged 18.24; souce: tyntec & YouGov (April 2012)
US survey summary* Millennials show strong affinity to SMS . 71 percent said they would be prepared to give up alcohol, chocolate, caffeine, exercise or a toothbrush for a week rather than lose the ability to text for year. On a typical day, 29% send between 1 and 10 SMS per day, 25% send even more than 30 texts. With 67% the most typical use case for SMS is socializing whereas for 16% flirting or dating is the preferred use of texting. Mobile social networking is on the rise as 69% regularly access their social networks via phone. 48% would welcome the opportunity to use SMS services integrated within social networks. The most popular ways that respondents would use SMS in their social networks included profile updates, posts, tweets, reminders and direct messaging via text. 6 *All results refer to US users aged 18.24; souce: tyntec & YouGov (April 2012)
Summary: comparing US, UK and Germany* In total tyntec and YouGov polled 3,000 users in the US, UK and Germany in February and April 2012. Although there‘s an overall trend that young smartphone users aged between 16 and 24 are in favor of SMS and cloud.based mobile services, the survey also identifies several differences between these major mobile markets. Smartphones are most common among German millenials (72%), followed by UK (69%) and US (64%) users. Regardless of nationality, all users named SMS as the most used smartphone feature besides voice calls, outpacing apps and mobile email. Whereas about 50% of the users both in the UK and US are interested in integrated SMS services within social networks, 75% of German users showed interest in such a service. 18 *All results refer to US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)
Summary: comparing US, UK and Germany* UK millenials lead the pack (80%) when it comes to the regular use of social networks via mobile. UK users (66%) are also ahead of US (37%) and German (63%) users when comparing the results for their use of daily mobile social networking. Rather large differences can be identified regarding the awareness of and interest in IP based messaging services. Whereas in the US, 42% of users are not aware of these alternative messaging services, in the UK this figure is far lower at 27%, whilst in Germany only 16% are unaware of IP.based messaging services. Accordingly, German millenials (67%) show the biggest interest in services such as WhatsApp, Viber or Pinger. When it comes the use of different communications channels such as IP. based messaging, 68% of US respondents stated SMS was their communication method of choice, followed by 62% in the UK. 19 *All results refer to US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)
Do you have a smartphone? USA UK Germany 20 US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)
Interest in SMS services being integratedwithin social networks USA UK Germany 21 US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)
Use of social networks via mobile phone USA UK Germany 22 US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)
Interest in free or low cost calling andmessaging apps USA UK Germany 23 US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)
Use of SMS vs. IP based messaging services USA UK Germany 24 US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)
ConclusionsThe survey results are indicative of the fact that, despite all the hypesurrounding mobile social networking and IP.based communication, SMS is still awinner with smartphone users. Mobile social networking is on rise as acommunications mechanism and SMS has a strong role to play here.The results also validate that consumers are pushing the envelope to leveragetext and mobile in innovative ways to communicate and reach their socialnetworks. As social media companies continue to evolve, this presents atremendous untapped opportunity for carriers and Internet/OTTcompanies to collaborate on services that meet demand from this newgeneration of consumers. 25
About tyntecWhat is tyntec?tyntec is a mobile interaction specialist, enablingmobile service providers, enterprises and internetcompanies to integrate mobile telecom services.What does tyntec provide?Universal telecom services – voice, SMS, numbers –services that work from anywhere, on any device.What’s our value proposition?tyntec reduces the complexity involved in accessingthe complex telecoms world with high quality, easy.to.integrate products, on a global scale. 26
Get in touch with us http://twitter.com/tyntec http://twitter.com/tyntec_de http://www.linkedin.com/company/tyntec http://www.xing.com/companies/tyntec http://www.slideshare.net/tyntec http://www.youtube.com/user/tyntec http://www.flickr.com/photos/tyntec/ +49 89 202 451 100 email@example.com 27
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