The Web Dogma


          10 basic rules
for web communications
 and when to break them


             Eric Reiss
        ...
Gus the cat
User Centered Design



          Innovate >




 >
           Users
     ch




                           De
  ear




 ...
User Driven Design



         Innovate >




>
          Users
   ch




                          De
ear




           ...
best prac·tice
                 noun
    1 : best way of doing a thing
2 : a tested idea, method, or device
in·no·va·tion
                 noun
1 : the introduction of something new
  2 : a new idea, method, or device
Three bad reasons to innovate

    To differentiate your product
    To be different
    To satisfy your ego
Experiment
Invention
Invention
Innovation




15 April 1912
Invention
Invention
There is only one reason to innovate…

to solve a problem!
Innovation Lifecycle
                                              Best practice



                                      ...
best practice
      vs. innovation
dog·ma
               noun
  1 : a tenent or code of tenents

2 : a doctrine or body of doctrines
formally proclaimed by a...
What the experts say...
   “Links should be blue and underlined”
   “Flash is 98% bad”
   “Text should be no more than 10 ...
People




      Technologies




Processes
The concept

 Create a set of best practices
that transcend both technology
          and fashion
1. Wszystko, thatistnieje only to
1. Anything   co exists jedynie
   satisfy the internal politics
   w celu zaspokojenia ...
SE
2. Wszystko, thatistnieje only to
1. Anything   co exists jedynie
   w celu zaspokojenia the
   satisfy the ego of dumy
  ...
3. Wszystko, thatjest irrelevant w
1. Anything   co is nieistotne
   kontekście strony musi the page
   within the context...
4. Każda funkcja lub technika,
1. Any feature or technique that
   reduces the visitor’s ability
   która zmniejsza zdolno...
5. Wszelkie interaktywne obiekty,
1. Any interactive object that
   forces the visitor to guess
   które zmuszają użytkown...
6. Żadne oprogramowanie, z the
1. No software, apart from
   browser itself, must be
   wyjątkiem samej przeglądarki,
   r...
7. Treść musi być na pierwszym
1. Content must be readable
   first, printable second,
   miejscu: czytelna, na drugim:
  ...
8. Użyteczność nie never być nigdy
1. Usability must   może be
   sacrificed for the sake of a
   poświęcona dla zasad
   ...
9. Żaden użytkownik be forced być
1. No visitor must   nie może to
   register or surrender
   zmuszany do rejestracji lub...
10. Prędzej zrób coś otwarcie
 1. Break any of these rules
    barbarzyńskiego anything
    sooner than do niż spróbuj
   ...
George Orwell

Author: Animal Farm, “1984”
Please visit: www.wordsatplay.com
If we do not demand better websites,
           we will never get them.

Don’t just prevent bad things from happening,
  y...
Dziynkuja!
Eric Reiss can (usually) be found at:
The FatDUX Group ApS
Strandøre 15
2100 Copenhagen
Denmark

Office: (+45) 39 29 67 77...
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
Web Dogma presentation - "Killer content or content that kills"
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Web Dogma presentation - "Killer content or content that kills"

  1. 1. The Web Dogma 10 basic rules for web communications and when to break them Eric Reiss IA Summit 15 April 2010 Warsaw, Poland
  2. 2. Gus the cat
  3. 3. User Centered Design Innovate > > Users ch De ear sig s n Re >
  4. 4. User Driven Design Innovate > > Users ch De ear sig s n Re >
  5. 5. best prac·tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
  6. 6. in·no·va·tion noun 1 : the introduction of something new 2 : a new idea, method, or device
  7. 7. Three bad reasons to innovate To differentiate your product To be different To satisfy your ego
  8. 8. Experiment
  9. 9. Invention
  10. 10. Invention
  11. 11. Innovation 15 April 1912
  12. 12. Invention
  13. 13. Invention
  14. 14. There is only one reason to innovate… to solve a problem!
  15. 15. Innovation Lifecycle Best practice Innovation Fashion Best practice Progress Innovation Habit Invention Old-fashioned Time
  16. 16. best practice vs. innovation
  17. 17. dog·ma noun 1 : a tenent or code of tenents 2 : a doctrine or body of doctrines formally proclaimed by a church
  18. 18. What the experts say... “Links should be blue and underlined” “Flash is 98% bad” “Text should be no more than 10 lines”
  19. 19. People Technologies Processes
  20. 20. The concept Create a set of best practices that transcend both technology and fashion
  21. 21. 1. Wszystko, thatistnieje only to 1. Anything co exists jedynie satisfy the internal politics w celu zaspokojenia wewnętrznej of the site owner must be polityki właściciela firmy eliminated. musi zostać wyeliminowane.
  22. 22. SE
  23. 23. 2. Wszystko, thatistnieje only to 1. Anything co exists jedynie w celu zaspokojenia the satisfy the ego of dumy designer must be eliminated. projektanta musi zostać wyeliminowane.
  24. 24. 3. Wszystko, thatjest irrelevant w 1. Anything co is nieistotne kontekście strony musi the page within the context of zostać must be eliminated. wyeliminowane.
  25. 25. 4. Każda funkcja lub technika, 1. Any feature or technique that reduces the visitor’s ability która zmniejsza zdolność to navigate freely must be odwiedzających do swobodnego eliminated. poruszania się musi ulec zmianie bądź zostać wyeliminowana.
  26. 26. 5. Wszelkie interaktywne obiekty, 1. Any interactive object that forces the visitor to guess które zmuszają użytkownika do its meaning must be odgadnięcia ich funkcji lub eliminated. znaczenia muszą ulec zmianie bądź zostać wyeliminowane.
  27. 27. 6. Żadne oprogramowanie, z the 1. No software, apart from browser itself, must be wyjątkiem samej przeglądarki, required to get the site to nie powinno być wymagane by work correctly. strona funkcjonowała poprawnie.
  28. 28. 7. Treść musi być na pierwszym 1. Content must be readable first, printable second, miejscu: czytelna, na drugim: downloadable third. możliwa do wydrukowania, na trzecim: możliwa do pobrania.
  29. 29. 8. Użyteczność nie never być nigdy 1. Usability must może be sacrificed for the sake of a poświęcona dla zasad style guide. projektowania.
  30. 30. 9. Żaden użytkownik be forced być 1. No visitor must nie może to register or surrender zmuszany do rejestracji lub podawania data unless the site personal danych osobowych, chyba że właściciel provide a owner is unable to witryny nie jest or stanie świadczyć service w complete a usługi lub zakończyć it. transaction without transakcji bez tych danych.
  31. 31. 10. Prędzej zrób coś otwarcie 1. Break any of these rules barbarzyńskiego anything sooner than do niż spróbuj outright barbarous! złamać, którąś z tych reguł.
  32. 32. George Orwell Author: Animal Farm, “1984”
  33. 33. Please visit: www.wordsatplay.com
  34. 34. If we do not demand better websites, we will never get them. Don’t just prevent bad things from happening, you can make wonderful things happen.
  35. 35. Dziynkuja!
  36. 36. Eric Reiss can (usually) be found at: The FatDUX Group ApS Strandøre 15 2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss info@fatdux.com www.fatdux.com
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