A history of marketing (tmpdm)

A brief history of marketing
the last hundred years of marketing, and what history has to teach you about engaging consumers on emergent media platforms like Facebook.

Tyler Willis
Head Of brand strategy, involver
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ask me questions: @tylerwillis
Instructed for the American Marketing Association (Interactive Marketing for Small Businesses)
Founding Team at Involver, serves 90,000+ agencies and brands(Including folks in this room)
Have helped our Top Clients define social marketing strategy(which has deployed to tens of thousands of local businesses)

Introduction
100 years of marketing
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Relationship
The Corner Store

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The Corner Store

Reach
The Mad Men Era

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‘Mad Men’ Era

Efficiency
Data and Demand

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Data and Demand

Data-driven
Database to Direct

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Database to Direct

Loyalty
Share of Wallet

15
Share of wallet

OK,
But what’s next?

17
Relationship marketing at scale
Etc.

Shhhhhh!
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Here’s the secret

Loyalty
Efficiency
Data-Driven
Reach
Relationship
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Old Concepts, New Applications

Foursquare (and other LBS)
Facebook Places
Yelp
Zappos
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Loyalty

Marketing Automation
Earned Media
Unified Media Theory
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Efficiency

Media is getting more and more trackable
Our job is to help everyone make sense of what matters
Example:Social Media Sabermetrics
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Data Driven

Facebook has 500MM users
LinkedIn = 50MM
Twitter = 50MM
iPhone = 50MM
Groupon, LivingSocial, et al.
We are all becoming “Network Effect” businesses. There’s a big advantage to First Movers in each network.
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Reach

Customer Service
Real-time Response
Content Publishing
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Relationship

But,
that sounds hard to keep up with!
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How a brand can operate like the corner store owner at massive scale.
Research and Intelligent Adoption of Channels
Marketing Management Systems
Cross-Channel Strategy
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Scalable Systems

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Involver

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Audience Management Platform
Monitor and Publish
Enable your marketing team with actionable monitoring across the social web
Track, share, and respond to brand conversations
Schedule and optimize the timing and channels for content your team creates/distributes
- Monitor performance across major social
networks – Facebook, Twitter, blogs, and more.
Application Management
Deploy and Manage Involver’s industry leading applications
Built in-analytics for deep insights into content and channel effectiveness
Easily deploy, configure, and manage applications rom one place.
Use Involver’s Applications to execute customized and scalable campaigns
Easily manage workflow for task assignment, auditing, and more.

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Questions and Answers
These slides, and other presentations, are available online at: www.CueTheFuture.com/talks
Want more?
I write about personal and professional topics on my blog, Cue The Future, and on Twitter, where I’m @tylerwillis.
I’d also be happy to continuethe discussion over email. Drop me a line at tyler@involver.com
If you’d like to keep abreast of the tips and tricks our team at Involver discovers:
http://blog.involver.com
Facebook.com/involver
Twitter.com/Involver

A history of marketing (tmpdm)

by Tyler Willis

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