1. Let’s Get Your Home Sold!
We don’t claim to be #1 . . . We just promise to
work harder on your behalf!
Jackie and Tyler have been helping been
helping families buy and sell property
throughout the Chesapeake region for
more than seven years.
“You need trusted advisors with solid
marketing and transaction knowledge.
We work harder to make sure you get
what you need. Our success will always
be measured by your satisfaction and
your success in achieving your goals”
- Jackie and Tyler
Champion Realty Inc. is a
Berkshire Hathaway Company
2. Champion Realty, Inc.
Our philosophy is to provide
Excellence in Service that leads to a
Customer For Life.
Chris Coile Jon Coile
Chairman President & CEO
Champion Realty, Inc., has been helping
families buy and sell property in Anne
Arundel County and the Chesapeake Bay
region since 1987. Whether you want to buy
or sell a home or are seeking commercial or
investment properties, Champion Realty,
Inc., has 8 real estate offices throughout
Anne Arundel County and Maryland’s
Eastern Shore to serve you.
“Real estate is about more than just buying
or selling a home. It’s about your future. You
need a trusted advisor with solid current
marketing and transaction knowledge. At
Champion Realty, we are committed to
making sure you get what you need today to
build a better future. Our success will always
be measured by your satisfaction, your
happiness, and your success in achieving the
3. HomeServices of America
Whether our customers are buying, selling or
just enjoying life in their home, HomeServices
is there to make each home ownership decision
easier, faster and more enjoyable.
That's what you deserve.
Champion Realty, Inc. Warren Buffett
Champion Realty is the exclusive partner company for HomeServices of America in the Mid-
Atlantic region. HomeServices of America is the second largest independent provider of real
estate services in the nation. It was formed in 1998 by people with the expertise, experience
and dedication to being the best in residential real estate. We had a vision that we could
develop an integrated system to provide a seamless delivery of core services to home buyers
and sellers. As a result of this commitment, HomeServices now has operations in 19 states
doing business under unique regional brand names like Champion Realty. We have over 20,000
sales associates in more than 375 branch offices. In 2001, HomeServices joined Warren
Buffett’s Berkshire Hathaway company, a solid testament to Mr. Buffett’s shared belief in our
vision and execution.
HomeServices has a distinct advantage when it comes to reaching customers and fulfilling
their product and service needs. First, through our highly recognized local brand name real
estate brokerage firms, we establish solid relationships with our customers as they buy or sell a
home. Second, we offer our customers an opportunity to streamline their home transaction
process. HomeServices' philosophy of one-stop-shopping covers contact to closing including
mortgage, title and insurance services and represents the company's dedication to streamlining
and simplifying the home ownership transaction.
4. HomeServices of America
5. Our Mission Statement
Jackie and Tyler’s Commitment to Excellence in Service Provides Our Customers
With a Superior Real Estate Experience, During Their Transaction and Beyond. It
Creates an Enduring Professional Relationship and a Customer for Life.
Guiding Principles For Our Customers
As Champions Jackie and Tyler Will:
• Be fully committed to providing you with
Excellence in Service
• Listen and communicate to better
serve your needs
• Give all of the information needed
to assist you in your decisions
• Conduct myself with absolute integrity
and sincere empathy
6. Our Promise
Our Mutual Goal is to Get Your Home Sold:
• For the most money
• In the shortest amount of time
• With a minimum of inconvenience to you
7. Seller Expectations
The days of putting a sign in the yard and placing your
property on the multiple listing service to get it sold are long
gone. Today, agents need to design specific marketing plans
that will maximize the odds of your property being seen by
that one special buyer.
Yesterday’s Marketing Plan “It’s nice to see a photo of
your home in the
• A sign in the yard
newspaper; nice for the
• List Property seller. Unfortunately the
• Place an Ad in the weekend newspaper seller is the only one
…and wait looking there. Today’s
buyers use the Internet to
search for their next home.
We post your home where
the buyer will see it!”
Business as usual? We don’t think so.
8. Where is Your Buyer?
Matures - Born 1925-1941
Primary Information Sources
• Daily Newspaper
• Network News
Boomers - Born 1942-1965
Primary Information Sources
• Cable News
Generation X- Born 1965-1980
Primary Information Sources
Millenials - Born 1981-2001
Primary Information Sources
• Word of Mouth
• DIY Shows
• Social Networking
- My Space
9. Profile of Buyer Searches
Where Buyer First Learned About Home Purchased
• Real Estate Agent 38% 34%
• Internet 15% 29%
• Yard Sign 16% 14%
• Friend/Neighbor/Relative 7% 8%
• Home Builder 7% 8%
• Newspaper Advertisement 5% 3%
• Knew the seller 5% 3%
• Home Book or Magazine 2% 1%
Courtesy of the National Association of Realtors®
10. Buyer Information
Newspapers have dropped significantly as a
valuable source of information for Homebuyers
Most Valuable Sources in 2002
1. Driving Around Neighborhoods
3. The Internet
5. Yard Signs
Most Valuable Sources Today
1. The Internet
2. Driving Around Neighborhoods
3. Yard Signs
Scale from 1-5 • Source: Murray Consulting
84% of consumers use the
number one source of current
information for buyers, the
Internet, to find properties.
ChampionRealty.com is the website of choice for consumers
• Easily searchable database of all active listings in real time in our market area
• No required registration to access the search engine
• Quick, basic and advanced searches make it easy for internet home buyers to find
• Showing Time allows Buyers to schedule an appointment on your listing online
• Global exposure and easy access through our relocation portal
• Buyers are instantly notified when your property’s price and features are matched with
our “Buyer’s Wish List” database through Home Alert.
12. Champion’s Internet Marketing
We maximize your property’s exposure
Locally, Nationally & Worldwide.
We push your complete listing to over
250,000 websites around the world.
Zillow.com CyberHomes.com Trulia.com
AOLRealEstate.com Oodle.com Edgeio.com Vast.com
MyRealty.com PropSmart.com Homescape.com WashingtonPost.com
HotPads.com Realtor.com HomesDatabase.com
13. Your Champion Worldwide Relocation Team
We take your listing worldwide!
We offer you all the services you need to move across Paired with our
town or around the world. Our experienced relocation powerful local
teams are available to provide the insight and marketing, this
information needed to provide out-of-area as well as expanded
local exposure. exposure means
Champion is a proud member of Leading Real Estate buyers will see
Companies of the World™ so your listing is shared your home in the
with inbound clients from 650 firms, 5,500 offices, and critical early
160,000 sales associates. stage of the home
Coverage throughout the United States and in over 25
other countries through ReloHomeSearch.com
The largest network of Leading
independent residential real estate firms,
across the nation and around the world.
14. A picture is worth a thousand…buyers
The photos of your property tell
a story and we make sure the
right story is being told.
According to the
of Realtors® Profile
of Home Buyers and
Let the World Tour Your Property Online
Sellers, photos and
• Multiple room and exterior photos of your property, posted detailed property
to your listing on the Internet information were
• Highlights all the outstanding features of listed as the most
your property useful features by
buyers who used the
• Differentiates your property from those marketed
Internet for their
with a single photo
initial home searches.
15. Yard Signs
Our distinctive signature Champion sign
represents our commitment to excellence in
everything we do.
• Highly visible post signs
• Champion is a strong signature brand
• Synonymous with exceptional service
• Second best way to attract buyer attention to your listing (after the internet)
• Generate more awareness
• More showings of your home
16. Champion Newspaper Advertising
It is sad but newspapers are shrinking. Most
buyers find their new home on the Internet.
We only use newspaper advertising to direct buyers to your Property display ads
listing on the Internet. Champion, a leader in implementing are called “seller
new marketing strategies, has taken a forward look at appeasement ads.”
newspaper advertising. The seller is happy to
see a photo of the
Newspaper property advertising doesn’t work because property in the paper,
today’s buyer isn’t looking there. Champion does limited but the buyer is
advertising in newspapers to drive buyers to the Internet. looking on the
Times have changed and newspaper ads for real estate really internet.
are “yesterday’s news”.
17. Let’s Get Started!
This comprehensive results-oriented marketing plan is just the first step in
getting your property sold for the most dollars in the least amount of time.
Get started today!
What do you need to get started? It’s simple:
1. Review the Competitive Market Analysis together, With Jackie and
Tyler as your agents,
and select the proper list price.
you benefit from a
2. Complete the listing paperwork. team of full-time,
3. Your key to success begins with your key! who will help you
Provide me with the keys and access codes achieve your
to bring buyers to your property. personal goals!