❖ How familiar are your users with your particular subjectmatter?❖ Is there a big gap in subject-matter expertise amongyour users?❖ How tech-savvy are your users?❖ Is there a big gap in their technical expertise?
❖ What motivates people to use your searchapplication?❖ Do they want to quickly lookup a simple fact, or arethey more interesting in digging deep? Or do theyjust want to kill time?❖ What types of searches do your users want toperform?❖ Does your current search application effectivelyfacilitate the user’s search motive and type?
❖ At what phases of the information seeking processdo users want you use your search application?❖ What stages of the information seeking process doesyour search application currently facilitate?❖ Is there more you could do to engage users earlier inthe process?
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