83. We must think beyond the individual query andhelp users accomplish their goals over time,across space, and with the people they trust.
84. Companies who help users throughout the entirelearning process are more likely to:✴ Create passionate, devoted users✴ Bene t from the resulting transaction
85. The end goal is to provide value to our users,which in turn brings value to the business.
86. ✴ Gary Marchionini, Exploratory Search: From Finding to Understanding, 2006✴ Carol C. Kuhlthau, Inside the Search Process: Information Seeking from the User’s Perspective, 1991✴ Ann Blandford and Simon Att eld, Interacting with Information, 2010✴ Marcia Bates, The Design of Browsing and Berrypicking Techniques for the Online Search Interface, 1989