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What If A Phone Was A Library
 

What If A Phone Was A Library

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What If A Phone Was A Library What If A Phone Was A Library Presentation Transcript

  • .
    A PHONE WAS A LIBRARY
  • INTRODUCTION
    “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”
    - Kofi Annan
  • I WILL TALK ABOUT
    messaging
    attention
    information
    applications
    advertising
    banking
    web
    MOBILE
    devices
    video
    search
    friends
    communication
    youth
    location
    commerce
    education
    micro
    networks
    presence
    multimedia
    economy
  • QUICK FIGURES
    over
    3.1 billion
    mobile phones in use globally
  • THIS IS A LUXURY
  • THIS IS A NECESSITY
  • I HAVE THIS IN MY POCKET
  • IT’S CALLED THE MOBILE WEB
  • QUICK FIGURES: MOBILE WEB
    China has
    155 Million
    mobile internet users
  • QUICK FIGURES: MOBILE WEB
    South Africa has
    10 Million
    mobile internet users
  • QUICK FIGURES: MOBILE WEB
    Wikipedia will serve over
    50 Million
    mobile impressions in July
    recently launched Wikipedia Mobile has served over 40 million impressions up until 20 July 2009
  • THERE ARE APPLICATIONS TOO
  • MAKE DINNER RESERVATIONS
  • BOOK A FLIGHT
  • QUICK FIGURES: MOBILE APPS
    65 000 iphone applications
    1.5 Billion
    downloads
  • QUICK FIGURES: MOBILE APPS
    50 000 mobile applications
    500 Million
    downloads from GetJar
  • QUICK FIGURES: MOBILE APPS
    MXit
    14 Million
    users
  • MOBILE WEB VS. MOBILE APPS
    BOTH WIN
  • BASICALLY WE ALL WIN
    mobile web usage
    demand for infrastructure
    increased commerce opportunity
    mobile app
    usage
    economic growth
  • MOBILE WEB & MOBILE APPS
    rely on
    DATA CONNECTIVITY
  • EVERYONE WILL JUST BE AN ISP
  • IT’S NOT ALL HUNKY DORY
    lack of standards
    connection speed
    lack of education
    screen sizes
    mobile friendly sites
    CHALLENGES
    costs
    search
    development languages
    rich interfaces
    accessibility
    distribution
  • I KNOW WHERE YOU ARE
  • LOCATION BASED ADVERTISING
  • QUICK FIGURES: LBS
    The Grid
    700 Thousand
    users
  • I WATCH IT WHEREVER
  • QUICK FIGURES: MOBILE VIDEO
    South Korea has
    22 Million
    mobile TV subscribers
  • QUICK FIGURES: MOBILE VIDEO
    mobile video upload growth
    1 700 Percent
    on YouTube in the last year
  • IT’S NOT ALL FANCY EITHER
  • QUICK FIGURES
    “please call me”
    237
    per second
    7.5 billion text messages delivered using Vodaom’s please call me service, in South Africa 2008
  • SEEING MORE THAN YOU
  • WHERE TO FROM HERE
    Finally, we have a medium that is ubiquitous which allows access to information that fundamentally impacts on the way we live our lives and go about doing business.
  • THANK YOU
    Tyler Reed
    Founder & CEO of TinyImpact
    c: +27 82 664 7797
    m: tyler@tinyimpact.com
    b: http://tyler.im
    t:http://twitter.com/tylerreed
    TinyImpact
    A business that is dedicated to enabling the mobile web through advertising, analytics, commerce and publishing.
  • PHOTO CREDITS
    http://www.flickr.com/photos/javisitges/2060876810/sizes/l/
    http://www.flickr.com/photos/kansirnet/121625331/sizes/l/
    http://www.flickr.com/photos/hejgustav/3631418387/sizes/l/
    http://www.flickr.com/photos/timetrax/376152628/sizes/l/
    http://www.flickr.com/photos/jyri/1131836545/sizes/l/
    http://www.flickr.com/photos/8bitjoystick/3245697454/sizes/l/
    http://www.flickr.com/photos/87913776@N00/305425495/sizes/o/
    http://www.flickr.com/photos/dantaylor/178949845/sizes/l/
    http://www.flickr.com/photos/epredator/2440779981/sizes/l/
    http://www.flickr.com/photos/flavouz/1414755945/sizes/l/
    http://www.flickr.com/photos/jasoncartwright/237928900/sizes/l/
    http://www.flickr.com/photos/glennf/3053421989/sizes/l/