What If A Phone Was A Library

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What If A Phone Was A Library

  1. 1. .<br />A PHONE WAS A LIBRARY<br />
  2. 2. INTRODUCTION<br />“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”<br />- Kofi Annan<br />
  3. 3. I WILL TALK ABOUT<br />messaging<br />attention<br />information<br />applications<br />advertising<br />banking<br />web<br />MOBILE<br />devices<br />video<br />search<br />friends<br />communication<br />youth<br />location<br />commerce<br />education<br />micro<br />networks<br />presence<br />multimedia<br />economy<br />
  4. 4. QUICK FIGURES<br />over<br />3.1 billion<br />mobile phones in use globally <br />
  5. 5. THIS IS A LUXURY<br />
  6. 6. THIS IS A NECESSITY<br />
  7. 7. I HAVE THIS IN MY POCKET<br />
  8. 8. IT’S CALLED THE MOBILE WEB<br />
  9. 9. QUICK FIGURES: MOBILE WEB<br />China has<br />155 Million<br />mobile internet users<br />
  10. 10. QUICK FIGURES: MOBILE WEB<br />South Africa has<br />10 Million<br />mobile internet users<br />
  11. 11. QUICK FIGURES: MOBILE WEB<br />Wikipedia will serve over<br />50 Million<br />mobile impressions in July<br />recently launched Wikipedia Mobile has served over 40 million impressions up until 20 July 2009<br />
  12. 12. THERE ARE APPLICATIONS TOO<br />
  13. 13. MAKE DINNER RESERVATIONS<br />
  14. 14. BOOK A FLIGHT<br />
  15. 15. QUICK FIGURES: MOBILE APPS<br />65 000 iphone applications<br />1.5 Billion<br />downloads<br />
  16. 16. QUICK FIGURES: MOBILE APPS<br />50 000 mobile applications<br />500 Million<br />downloads from GetJar<br />
  17. 17. QUICK FIGURES: MOBILE APPS<br />MXit<br />14 Million<br />users<br />
  18. 18. MOBILE WEB VS. MOBILE APPS<br />BOTH WIN<br />
  19. 19. BASICALLY WE ALL WIN<br />mobile web usage<br />demand for infrastructure<br />increased commerce opportunity<br />mobile app<br />usage<br />economic growth<br />
  20. 20. MOBILE WEB & MOBILE APPS<br />rely on<br />DATA CONNECTIVITY<br />
  21. 21. EVERYONE WILL JUST BE AN ISP<br />
  22. 22. IT’S NOT ALL HUNKY DORY<br />lack of standards<br />connection speed<br />lack of education<br />screen sizes<br />mobile friendly sites<br />CHALLENGES<br />costs<br />search<br />development languages<br />rich interfaces<br />accessibility<br />distribution<br />
  23. 23. I KNOW WHERE YOU ARE<br />
  24. 24. LOCATION BASED ADVERTISING<br />
  25. 25. QUICK FIGURES: LBS<br />The Grid<br />700 Thousand<br />users<br />
  26. 26. I WATCH IT WHEREVER<br />
  27. 27. QUICK FIGURES: MOBILE VIDEO<br />South Korea has<br />22 Million<br />mobile TV subscribers<br />
  28. 28. QUICK FIGURES: MOBILE VIDEO<br />mobile video upload growth <br />1 700 Percent<br />on YouTube in the last year<br />
  29. 29. IT’S NOT ALL FANCY EITHER<br />
  30. 30. QUICK FIGURES<br />“please call me”<br />237<br />per second<br />7.5 billion text messages delivered using Vodaom’s please call me service, in South Africa 2008<br />
  31. 31. SEEING MORE THAN YOU<br />
  32. 32. WHERE TO FROM HERE<br />Finally, we have a medium that is ubiquitous which allows access to information that fundamentally impacts on the way we live our lives and go about doing business. <br />
  33. 33. THANK YOU<br />Tyler Reed<br />Founder & CEO of TinyImpact<br />c: +27 82 664 7797<br />m: tyler@tinyimpact.com<br />b: http://tyler.im<br />t:http://twitter.com/tylerreed<br />TinyImpact<br />A business that is dedicated to enabling the mobile web through advertising, analytics, commerce and publishing.<br />
  34. 34. PHOTO CREDITS<br />http://www.flickr.com/photos/javisitges/2060876810/sizes/l/<br />http://www.flickr.com/photos/kansirnet/121625331/sizes/l/<br />http://www.flickr.com/photos/hejgustav/3631418387/sizes/l/<br />http://www.flickr.com/photos/timetrax/376152628/sizes/l/<br />http://www.flickr.com/photos/jyri/1131836545/sizes/l/<br />http://www.flickr.com/photos/8bitjoystick/3245697454/sizes/l/<br />http://www.flickr.com/photos/87913776@N00/305425495/sizes/o/<br />http://www.flickr.com/photos/dantaylor/178949845/sizes/l/<br />http://www.flickr.com/photos/epredator/2440779981/sizes/l/<br />http://www.flickr.com/photos/flavouz/1414755945/sizes/l/<br />http://www.flickr.com/photos/jasoncartwright/237928900/sizes/l/<br />http://www.flickr.com/photos/glennf/3053421989/sizes/l/<br />

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