What If A Phone Was A Library

.
A PHONE WAS A LIBRARY

INTRODUCTION
“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”
- Kofi Annan

I WILL TALK ABOUT
messaging
attention
information
applications
advertising
banking
web
MOBILE
devices
video
search
friends
communication
youth
location
commerce
education
micro
networks
presence
multimedia
economy

QUICK FIGURES
over
3.1 billion
mobile phones in use globally

THIS IS A LUXURY

THIS IS A NECESSITY

I HAVE THIS IN MY POCKET

IT’S CALLED THE MOBILE WEB

QUICK FIGURES: MOBILE WEB
China has
155 Million
mobile internet users

South Africa has
10 Million
mobile internet users

Wikipedia will serve over
50 Million
mobile impressions in July
recently launched Wikipedia Mobile has served over 40 million impressions up until 20 July 2009

THERE ARE APPLICATIONS TOO

MAKE DINNER RESERVATIONS

BOOK A FLIGHT

QUICK FIGURES: MOBILE APPS
65 000 iphone applications
1.5 Billion
downloads

50 000 mobile applications
500 Million
downloads from GetJar

MXit
14 Million
users

MOBILE WEB VS. MOBILE APPS
BOTH WIN

BASICALLY WE ALL WIN
mobile web usage
demand for infrastructure
increased commerce opportunity
mobile app
usage
economic growth

MOBILE WEB & MOBILE APPS
rely on
DATA CONNECTIVITY

EVERYONE WILL JUST BE AN ISP

IT’S NOT ALL HUNKY DORY
lack of standards
connection speed
lack of education
screen sizes
mobile friendly sites
CHALLENGES
costs
search
development languages
rich interfaces
accessibility
distribution

I KNOW WHERE YOU ARE

LOCATION BASED ADVERTISING

QUICK FIGURES: LBS
The Grid
700 Thousand
users

I WATCH IT WHEREVER

QUICK FIGURES: MOBILE VIDEO
South Korea has
22 Million
mobile TV subscribers

QUICK FIGURES: MOBILE VIDEO
mobile video upload growth
1 700 Percent
on YouTube in the last year

IT’S NOT ALL FANCY EITHER

QUICK FIGURES
“please call me”
237
per second
7.5 billion text messages delivered using Vodaom’s please call me service, in South Africa 2008

SEEING MORE THAN YOU

WHERE TO FROM HERE
Finally, we have a medium that is ubiquitous which allows access to information that fundamentally impacts on the way we live our lives and go about doing business.

THANK YOU
Tyler Reed
Founder & CEO of TinyImpact
c: +27 82 664 7797
m: tyler@tinyimpact.com
b: http://tyler.im
t:http://twitter.com/tylerreed
TinyImpact
A business that is dedicated to enabling the mobile web through advertising, analytics, commerce and publishing.

PHOTO CREDITS
http://www.flickr.com/photos/javisitges/2060876810/sizes/l/
http://www.flickr.com/photos/kansirnet/121625331/sizes/l/
http://www.flickr.com/photos/hejgustav/3631418387/sizes/l/
http://www.flickr.com/photos/timetrax/376152628/sizes/l/
http://www.flickr.com/photos/jyri/1131836545/sizes/l/
http://www.flickr.com/photos/8bitjoystick/3245697454/sizes/l/
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http://www.flickr.com/photos/dantaylor/178949845/sizes/l/
http://www.flickr.com/photos/epredator/2440779981/sizes/l/
http://www.flickr.com/photos/flavouz/1414755945/sizes/l/
http://www.flickr.com/photos/jasoncartwright/237928900/sizes/l/
http://www.flickr.com/photos/glennf/3053421989/sizes/l/