Tyler Reed
Creative Strategist

technical
3 things theoretical
practical
1. Social Media Optimisation
2. Value of Social Networks
3. Advertising with Social Media

but first...

Social Media Optimisation
for marketers this was true 6 – 12 months ago
“A process of optimizing your site/blog
to be more visible in social media searches and sites,
more easily linked by other sites and more frequently discussed
online in a blog post and other social media.”
– Rohit Barhgava
now it’s just a part of SMO.. we’ll get to that in a moment..

Optimising Your Site
some technology and practices you can use
• Blogging
• Comments / Trackbacks
• RSS
• Push‐to�