Tyler Reed
Creative Strategist

Facebook Platform
we needed a playground
• To keep up with change
• To understand the users
• For a case study

MXIT ME STATISTICS
because numbers count
• 30 000 users, 4 months
• Interaction rate over 85%
• 5 – 10% daily active users

MXIT ME FUTURE
because things change
• Increase user activity
• Implement new features
• For enjoyment, for fun!

LESSONS LEARNT
we’re not all geniuses
• Scaling for growth
• Get it out fast
• Community is key

THANK YOU
For your time
Tyler Reed
mobile: 082 664 7797
email: tyler@younique.co.za
blog: www.tylerreed.co.za
company: www.younique.co.za
15th November 2007
about Younique
Younique is a social media marketing firm that helps companies understand and apply
the latest social media technologies and methodologies primarily to their marketing campaigns
as well as public relations and the enterprise. Younique also assists companies in engaging and
interacting with the youth.