Facebook - MXit Me

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  • 1. Tyler Reed Creative Strategist
  • 2. Facebook Platform we needed a playground • To keep up with change • To understand the users • For a case study
  • 3. MXIT ME STATISTICS because numbers count • 30 000 users, 4 months • Interaction rate over 85% • 5 – 10% daily active users
  • 4. MXIT ME FUTURE because things change • Increase user activity • Implement new features • For enjoyment, for fun!
  • 5. LESSONS LEARNT we’re not all geniuses • Scaling for growth • Get it out fast • Community is key
  • 6. THANK YOU For your time Tyler Reed mobile: 082 664 7797 email: tyler@younique.co.za blog: www.tylerreed.co.za company: www.younique.co.za 15th November 2007 about  Younique Younique is a social media marketing firm that helps companies understand and apply the latest social media technologies and methodologies primarily to their marketing campaigns as well as public relations and the enterprise. Younique also assists companies in engaging and interacting with the youth.