Tyler Reed
Creative Strategist

PRODUCT

PRODUCT PRICE

PRODUCT PRICE
PLACE

PRODUCT PRICE
PROMOTION
PLACE

INTERNET + PEOPLE
4 NEW P’S:
• Personalisation
• Participation
• Peer‐to‐Peer
• Predictive Modelling

PERSONALISATION
tailoring a consumer product or service to meet their needs.
• Listen to consumers
• Give consumers choice
• Make it all relevant

PARTICIPATION
involving consumers in the marketing mix.
• Create an environment
• Build communities
• Reward participation

PEER‐TO‐PEER
friends and peers are more trusted than adverts.
• Marketing messages are social
• Messages are more valuable and trusted
• Make things easier to share

“In the online world, businesses have the opportunity
to develop very deep relationships with customers,
both through accepting preferences of customers
and then observing their purchase behaviour over time.”
‐ Jeff Bezos, Founder of Amazon.com

PREDICTIVE MODELLING
marketing that is relevant to consumer behaviour.
• Marketing that learns
• Accept consumer preference
• Consumer privacy, let them opt‐in

THANK YOU
For your time
Tyler Reed
mobile: 082 664 7797
email: tyler@younique.co.za
blog: www.tylerreed.co.za
company: www.younique.co.za
14th November 2007
about Younique
Younique is a social media marketing firm that helps companies understand and apply
the latest social media technologies and methodologies primarily to their marketing campaigns
as well as public relations and the enterprise. Younique also assists companies in engaging and
interacting with the youth.