4 New P's Of Marketing

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Just a quick presentation I did on the 4 new P's of marketing.

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4 New P's Of Marketing

  1. Tyler Reed Creative Strategist
  2. PRODUCT
  3. PRODUCT PRICE
  4. PRODUCT PRICE PLACE
  5. PRODUCT PRICE PROMOTION PLACE
  6. INTERNET + PEOPLE 4 NEW P’S: • Personalisation • Participation • Peer‐to‐Peer • Predictive Modelling
  7. PERSONALISATION tailoring a consumer product or service to meet their needs. • Listen to consumers • Give consumers choice • Make it all relevant
  8. PARTICIPATION involving consumers in the marketing mix. • Create an environment • Build communities • Reward participation
  9. PEER‐TO‐PEER friends and peers are more trusted than adverts. • Marketing messages are social • Messages are more valuable and trusted • Make things easier to share 
  10. “In the online world, businesses have the opportunity to develop very deep relationships with customers, both through accepting preferences of customers and then observing their purchase behaviour over time.” ‐ Jeff Bezos, Founder of Amazon.com
  11. PREDICTIVE MODELLING marketing that is relevant to consumer behaviour. • Marketing that learns • Accept consumer preference • Consumer privacy, let them opt‐in 
  12. THANK YOU For your time Tyler Reed mobile: 082 664 7797 email: tyler@younique.co.za blog: www.tylerreed.co.za company: www.younique.co.za 14th November 2007 about  Younique Younique is a social media marketing firm that helps companies understand and apply the latest social media technologies and methodologies primarily to their marketing campaigns as well as public relations and the enterprise. Younique also assists companies in engaging and interacting with the youth.

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