More Related Content Similar to Tyler Frattura Final Presentation Similar to Tyler Frattura Final Presentation (12) Tyler Frattura Final Presentation2. Goals
Educate the Denver Broncos’ Market
Increase sales of Broncos event tickets,
merchandise, and products
Keep fans satisfied and involved
Increase Denver Broncos online presence
Increase Community Relations
3. Target Audience
Local
NFL Fans
Sports Fans
Businesses
Charities
Non-profits
Schools
Hospitals
4. Big Picture
Provide a championship quality team
Sell-out every home game
Create call-to-action
Show our team being active in the community
7. Digital Marketing
Search Engine Optimization (SEO)
Direct traffic to Broncos sites
Google Analytics
Monitor page views and location of fan
Determine which site is most efficient
Helps strategize moving forward
8. Google Adwords
Denver
Broncos
NFL
Peyton Manning
Denver Broncos Tickets
Denver Broncos News
Denver Broncos Merchandise
9. Key Performance Evaluators
Home Game Attendance
Merchandise Sales
Number of followers on social media sites
Social Media Engagement
10. Budget
$300,000
Upgrade Social Media Sites
Paid advertisements online
Contests