By: Tyler Frattura
Goals   Educate the Denver Broncos’ Market   Increase sales of Broncos event tickets,    merchandise, and products   Ke...
Target Audience   Local       NFL Fans       Sports Fans       Businesses       Charities       Non-profits       S...
Big Picture   Provide a championship quality team   Sell-out every home game       Create   call-to-action   Show our ...
Social Media Upgrade   @DenverBroncos
New Social Media Networks
Digital Marketing   Search Engine Optimization (SEO)       Direct   traffic to Broncos sites   Google Analytics       ...
Google Adwords   Denver   Broncos   NFL   Peyton Manning   Denver Broncos Tickets   Denver Broncos News   Denver Br...
Key Performance Evaluators   Home Game Attendance   Merchandise Sales   Number of followers on social media sites   So...
Budget$300,000   Upgrade Social Media Sites   Paid advertisements online   Contests
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Tyler Frattura Final Presentation

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Tyler Frattura Final Presentation

  1. 1. By: Tyler Frattura
  2. 2. Goals Educate the Denver Broncos’ Market Increase sales of Broncos event tickets, merchandise, and products Keep fans satisfied and involved Increase Denver Broncos online presence Increase Community Relations
  3. 3. Target Audience Local  NFL Fans  Sports Fans  Businesses  Charities  Non-profits  Schools  Hospitals
  4. 4. Big Picture Provide a championship quality team Sell-out every home game  Create call-to-action Show our team being active in the community
  5. 5. Social Media Upgrade @DenverBroncos
  6. 6. New Social Media Networks
  7. 7. Digital Marketing Search Engine Optimization (SEO)  Direct traffic to Broncos sites Google Analytics  Monitor page views and location of fan Determine which site is most efficient  Helps strategize moving forward
  8. 8. Google Adwords Denver Broncos NFL Peyton Manning Denver Broncos Tickets Denver Broncos News Denver Broncos Merchandise
  9. 9. Key Performance Evaluators Home Game Attendance Merchandise Sales Number of followers on social media sites Social Media Engagement
  10. 10. Budget$300,000 Upgrade Social Media Sites Paid advertisements online Contests
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