PlansForUs Presentation 2


Published on

Describes the PlansForUs business. PlansForUs is a NYC based startup focused on saving teachers time by connecting them to contextual teaching ideas.

Published in: Business, Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

PlansForUs Presentation 2

  1. 1. “Creation through Collaboration”
  2. 2. PlansForUs is... A website where teachers use their community to discover contextual ideas and build engaging lessons
  3. 3. Core Problem K-12 teachers do not have enough time in the day to find and develop lessons. In fact, K-12 teachers cite the lack of planning time as one of their top 5 reasons for leaving teaching.
  4. 4. Solution A semantic web for teachers • Cut through the clutter of available Content Social content • Link content and Base Network usage to a personal Contextual profile Content • Form relationships and find ideas based on teaching context • A supportive, efficient community
  5. 5. Why Now? My wife asked me to help with a problem and... • ~2.3 million new teachers needed in the US by 2012 (NCES) • 50% of teachers leave before their 5 year anniversary • A $3.8 billion problem (NEA) • 97% of classrooms are connected to the Internet (NCES) • Effects of NCLB continue to ripple through education • Innovative teacher-centric social entrepreneurship focused on K-12 education (DonorsChoose, KIPP, Teach for America)
  6. 6. Market Size US Market • Advertising • More than 60% of Educational teachers surveyed* spent Software over 5 hours/week lesson $10 Billion planning • Professional Development (PD) K12 • A channel for PD Professional providers to cost- Development effectively reach teachers $5 Billion • Educational Software • An open platform for educational software Advertising providers 4 million K12 • Multi-tenant system Teachers generates value through analysis of participant data *-PlansForUs, November 2006
  7. 7. Competition Company Strength Weakness Great Brand, Big Dev Outside of core function, Yahoo Teachers Team, Infrastructure Not launched Non-profit credibility, K12 and Higher Ed focus, Curriki Integrated editing, Large learning units, Teaching Content base Contextual relevance Large lesson plan User interface, HotChalk database, Classroom Contextual relevance, No integration integrated editing Other Competitors could include:, TeachAde, TutorOm
  8. 8. Business Model Solve the Problem and Expand Save Teacher’s Time Professional Educational Lesson Planning Networked Development Web Q&A Network Distribution Applications } } Revenue Advertising } Source Sales Channel Subscription
  9. 9. Marketing Tactics Interface and Distribution Search Engine Non-Profit Functionality Channels Optimization Support 60 million Fund + + + 140,000 searches teacher Teachers for lesson projects plans Pilot Program- Key Feature: Mississippi Small Content Delta Contributions
  10. 10. Founders Steve Yeung-Founder and Head of Technology • MaxMD-Project Manager and Software Engineer- Constructed real time domain name registration system • Tamale Software-Software Engineer-Design solutions for improving work flows at hedge fund clients. • Carnegie Mellon 2004-MS in Electronic Commerce, Concentration in Production Management • NYU 2003-BS in Computer Science with Honors, Minor in Psychology • Moved to NYC from Hong Kong at age 8
  11. 11. Founders Tyler Fonda-Founder and CEO • Married to an amazing 1st grade teacher teaching in New York City’s Public School system • MaxMD-Developed and implemented new business strategy • Pre-revenue to ~$1 million in annual revenues • DiMassimoGoldstein-Brand Strategist-Focused on implementation of new media in brand strategy • Colgate University, 2001-BA in Political Science • Founded the Fiver Young Professionals Advisory Committee • Finished Paris and NYC Marathons-Best time 3hr 23min
  12. 12. Product Timeline • Launch Beta-Start Learning • July 2007 • Micro-contribution tool • February 2008 • Enhanced Social Networking • April 2008 • Move out of Beta • September 2008
  13. 13. Financial Projections If you are considering an investment in PlansForUs then we’ll send them to you because.... • We are seeking seed stage investors to help us build a great business • Email Tyler: • If you have feedback on our assumptions, strategy or any other thought please send us an email.