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Advertising, Riots,
                      Twitter, Facebook and
                         the Depression.
                 ...
“Once every 100 years
                             media changes”
Tuesday, March 24, 2009
Actual Facebook Advertising

Tuesday, March 24, 2009
Applied Semantics' products are based
       on its patented CIRCA technology,
       which understands, organizes, and
  ...
The Most Powerful Advertising
                       Medium Ever Created
Tuesday, March 24, 2009
=




                              Stephen Hits On Girls
                                      http://www.flickr.com/photo...
=




                              Blogger Dinner in Tokyo
Tuesday, March 24, 2009
=




                                                      Phone Book
                              http://www.flickr.com...
=
                              +




Tuesday, March 24, 2009
Don’t cry for me...
Tuesday, March 24, 2009
Tuesday, March 24, 2009
Tuesday, March 24, 2009
50% of advertising must move to
                          measurable (currently in low 20%)
Tuesday, March 24, 2009
What to worry about...
Tuesday, March 24, 2009
Tuesday, March 24, 2009
Smart People: 12-20%
Tuesday, March 24, 2009
Chance of Civil Unrest in USA: 20%

Tuesday, March 24, 2009
Obligatory Twitter Slides
Tuesday, March 24, 2009
The New Superbowl Advertisement
Tuesday, March 24, 2009
Very real numbers
Tuesday, March 24, 2009
Twitter Suggested
               The Superbowl
       • 100 Million World Wide    • Two Years, $250,000
                  ...
Tuesday, March 24, 2009
Tuesday, March 24, 2009
The Future of
                           (Re) Search
                            (according to me)
                       ...
Basic
                             content
                          (i.e. facts) is
                           30% of the...
Knowledge Exchange (aka
                          Q&A) is 30% of the solution
Tuesday, March 24, 2009
Search (social, algorythmic or human)
                                 is 30% of the solution.
Tuesday, March 24, 2009
Twitter
                            Search is
                          5-10% of the
                            solution....
Tuesday, March 24, 2009
Tuesday, March 24, 2009
Tuesday, March 24, 2009
Time to take the gloves off
Tuesday, March 24, 2009
Your Facebook session brought to you by Wolverine
                                     Want to skip advertisements? Join F...
Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and
                   rec...
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Omma Keynote 2009

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Jason Calacanis Keynote at OMMA Hollywood 2009

Published in: Technology, News & Politics
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  • Transcript of "Omma Keynote 2009"

    1. 1. Advertising, Riots, Twitter, Facebook and the Depression. What’s Going On... (oh what’s going on) Tuesday, March 24, 2009
    2. 2. “Once every 100 years media changes” Tuesday, March 24, 2009
    3. 3. Actual Facebook Advertising Tuesday, March 24, 2009
    4. 4. Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is Applied Semantics' AdSense product that enables web publishers to understand the key themes on web pages to deliver highly relevant and targeted advertisements. Gil Elbaz http://www.google.com/press/pressrel/applied.html Tuesday, March 24, 2009
    5. 5. The Most Powerful Advertising Medium Ever Created Tuesday, March 24, 2009
    6. 6. = Stephen Hits On Girls http://www.flickr.com/photos/maveric2003/32471025/ Tuesday, March 24, 2009
    7. 7. = Blogger Dinner in Tokyo Tuesday, March 24, 2009
    8. 8. = Phone Book http://www.flickr.com/photos/recyclethis/186838960/ Tuesday, March 24, 2009
    9. 9. = + Tuesday, March 24, 2009
    10. 10. Don’t cry for me... Tuesday, March 24, 2009
    11. 11. Tuesday, March 24, 2009
    12. 12. Tuesday, March 24, 2009
    13. 13. 50% of advertising must move to measurable (currently in low 20%) Tuesday, March 24, 2009
    14. 14. What to worry about... Tuesday, March 24, 2009
    15. 15. Tuesday, March 24, 2009
    16. 16. Smart People: 12-20% Tuesday, March 24, 2009
    17. 17. Chance of Civil Unrest in USA: 20% Tuesday, March 24, 2009
    18. 18. Obligatory Twitter Slides Tuesday, March 24, 2009
    19. 19. The New Superbowl Advertisement Tuesday, March 24, 2009
    20. 20. Very real numbers Tuesday, March 24, 2009
    21. 21. Twitter Suggested The Superbowl • 100 Million World Wide • Two Years, $250,000 • 7 million potential followers Viewers • 50% see it = 50,000,000 • 5 million subscribe • 30 Seconds • 2.5M remain subscribed • $3,000,000 cost + $1M • 1% click weekly • 100k monthly visits production = $4m • $4m • 3.6m over three years • .08 a view • .07 a view (on a webpage) • You own: press release • You Own: Mailing list with millions of subscribers. Tuesday, March 24, 2009
    22. 22. Tuesday, March 24, 2009
    23. 23. Tuesday, March 24, 2009
    24. 24. The Future of (Re) Search (according to me) ((and the folks in Korea)) Tuesday, March 24, 2009
    25. 25. Basic content (i.e. facts) is 30% of the solution Tuesday, March 24, 2009
    26. 26. Knowledge Exchange (aka Q&A) is 30% of the solution Tuesday, March 24, 2009
    27. 27. Search (social, algorythmic or human) is 30% of the solution. Tuesday, March 24, 2009
    28. 28. Twitter Search is 5-10% of the solution. Tuesday, March 24, 2009
    29. 29. Tuesday, March 24, 2009
    30. 30. Tuesday, March 24, 2009
    31. 31. Tuesday, March 24, 2009
    32. 32. Time to take the gloves off Tuesday, March 24, 2009
    33. 33. Your Facebook session brought to you by Wolverine Want to skip advertisements? Join Facebook Pro Tuesday, March 24, 2009
    34. 34. Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans) Tuesday, March 24, 2009
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