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Advertising, Riots,
                      Twitter, Facebook and
                         the Depression.
                             What’s Going On...
                            (oh what’s going on)



Tuesday, March 24, 2009
“Once every 100 years
                             media changes”
Tuesday, March 24, 2009
Actual Facebook Advertising

Tuesday, March 24, 2009
Applied Semantics' products are based
       on its patented CIRCA technology,
       which understands, organizes, and
       extracts knowledge from websites and
       information repositories in a way that
       mimics human thought and enables
       more effective information retrieval. A
       key application of the CIRCA
       technology is Applied Semantics'
       AdSense product that enables web
       publishers to understand the key
       themes on web pages to deliver highly
       relevant and targeted advertisements.


       Gil Elbaz
       http://www.google.com/press/pressrel/applied.html




Tuesday, March 24, 2009
The Most Powerful Advertising
                       Medium Ever Created
Tuesday, March 24, 2009
=




                              Stephen Hits On Girls
                                      http://www.flickr.com/photos/maveric2003/32471025/



Tuesday, March 24, 2009
=




                              Blogger Dinner in Tokyo
Tuesday, March 24, 2009
=




                                                      Phone Book
                              http://www.flickr.com/photos/recyclethis/186838960/

Tuesday, March 24, 2009
=
                              +




Tuesday, March 24, 2009
Don’t cry for me...
Tuesday, March 24, 2009
Tuesday, March 24, 2009
Tuesday, March 24, 2009
50% of advertising must move to
                          measurable (currently in low 20%)
Tuesday, March 24, 2009
What to worry about...
Tuesday, March 24, 2009
Tuesday, March 24, 2009
Smart People: 12-20%
Tuesday, March 24, 2009
Chance of Civil Unrest in USA: 20%

Tuesday, March 24, 2009
Obligatory Twitter Slides
Tuesday, March 24, 2009
The New Superbowl Advertisement
Tuesday, March 24, 2009
Very real numbers
Tuesday, March 24, 2009
Twitter Suggested
               The Superbowl
       • 100 Million World Wide    • Two Years, $250,000
                                   • 7 million potential followers
       Viewers
       • 50% see it = 50,000,000   • 5 million subscribe
       • 30 Seconds                • 2.5M remain subscribed
       • $3,000,000 cost + $1M     • 1% click weekly
                                   • 100k monthly visits
       production = $4m
       • $4m                       • 3.6m over three years
       • .08 a view                • .07 a view (on a webpage)
       • You own: press release    • You Own: Mailing list with
                                   millions of subscribers.


Tuesday, March 24, 2009
Tuesday, March 24, 2009
Tuesday, March 24, 2009
The Future of
                           (Re) Search
                            (according to me)
                           ((and the folks in Korea))




Tuesday, March 24, 2009
Basic
                             content
                          (i.e. facts) is
                           30% of the
                             solution



Tuesday, March 24, 2009
Knowledge Exchange (aka
                          Q&A) is 30% of the solution
Tuesday, March 24, 2009
Search (social, algorythmic or human)
                                 is 30% of the solution.
Tuesday, March 24, 2009
Twitter
                            Search is
                          5-10% of the
                            solution.



Tuesday, March 24, 2009
Tuesday, March 24, 2009
Tuesday, March 24, 2009
Tuesday, March 24, 2009
Time to take the gloves off
Tuesday, March 24, 2009
Your Facebook session brought to you by Wolverine
                                     Want to skip advertisements? Join Facebook Pro




Tuesday, March 24, 2009
Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and
                   receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans)




Tuesday, March 24, 2009

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Omma Keynote 2009

  • 1. Advertising, Riots, Twitter, Facebook and the Depression. What’s Going On... (oh what’s going on) Tuesday, March 24, 2009
  • 2. “Once every 100 years media changes” Tuesday, March 24, 2009
  • 4. Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is Applied Semantics' AdSense product that enables web publishers to understand the key themes on web pages to deliver highly relevant and targeted advertisements. Gil Elbaz http://www.google.com/press/pressrel/applied.html Tuesday, March 24, 2009
  • 5. The Most Powerful Advertising Medium Ever Created Tuesday, March 24, 2009
  • 6. = Stephen Hits On Girls http://www.flickr.com/photos/maveric2003/32471025/ Tuesday, March 24, 2009
  • 7. = Blogger Dinner in Tokyo Tuesday, March 24, 2009
  • 8. = Phone Book http://www.flickr.com/photos/recyclethis/186838960/ Tuesday, March 24, 2009
  • 9. = + Tuesday, March 24, 2009
  • 10. Don’t cry for me... Tuesday, March 24, 2009
  • 13. 50% of advertising must move to measurable (currently in low 20%) Tuesday, March 24, 2009
  • 14. What to worry about... Tuesday, March 24, 2009
  • 17. Chance of Civil Unrest in USA: 20% Tuesday, March 24, 2009
  • 19. The New Superbowl Advertisement Tuesday, March 24, 2009
  • 20. Very real numbers Tuesday, March 24, 2009
  • 21. Twitter Suggested The Superbowl • 100 Million World Wide • Two Years, $250,000 • 7 million potential followers Viewers • 50% see it = 50,000,000 • 5 million subscribe • 30 Seconds • 2.5M remain subscribed • $3,000,000 cost + $1M • 1% click weekly • 100k monthly visits production = $4m • $4m • 3.6m over three years • .08 a view • .07 a view (on a webpage) • You own: press release • You Own: Mailing list with millions of subscribers. Tuesday, March 24, 2009
  • 24. The Future of (Re) Search (according to me) ((and the folks in Korea)) Tuesday, March 24, 2009
  • 25. Basic content (i.e. facts) is 30% of the solution Tuesday, March 24, 2009
  • 26. Knowledge Exchange (aka Q&A) is 30% of the solution Tuesday, March 24, 2009
  • 27. Search (social, algorythmic or human) is 30% of the solution. Tuesday, March 24, 2009
  • 28. Twitter Search is 5-10% of the solution. Tuesday, March 24, 2009
  • 32. Time to take the gloves off Tuesday, March 24, 2009
  • 33. Your Facebook session brought to you by Wolverine Want to skip advertisements? Join Facebook Pro Tuesday, March 24, 2009
  • 34. Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans) Tuesday, March 24, 2009

Editor's Notes