Advertising, Riots,
Twitter, Facebook and
the Depression.
What’s Going On...
(oh what’s going on)
Tuesday, March 24, 2009

“Once every 100 years
media changes”
Tuesday, March 24, 2009

Actual Facebook Advertising
Tuesday, March 24, 2009

Applied Semantics' products are based
on its patented CIRCA technology,
which understands, organizes, and
extracts knowledge from websites and
information repositories in a way that
mimics human thought and enables
more effective information retrieval. A
key application of the CIRCA
technology is Applied Semantics'
AdSense product that enables web
publishers to understand the key
themes on web pages to deliver highly
relevant and targeted advertisements.
Gil Elbaz
http://www.google.com/press/pressrel/applied.html
Tuesday, March 24, 2009

The Most Powerful Advertising
Medium Ever Created
Tuesday, March 24, 2009

=
Stephen Hits On Girls
http://www.flickr.com/photos/maveric2003/32471025/
Tuesday, March 24, 2009

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Blogger Dinner in Tokyo
Tuesday, March 24, 2009

=
Phone Book
http://www.flickr.com/photos/recyclethis/186838960/
Tuesday, March 24, 2009

=
+
Tuesday, March 24, 2009

Don’t cry for me...
Tuesday, March 24, 2009

Tuesday, March 24, 2009

Tuesday, March 24, 2009

50% of advertising must move to
measurable (currently in low 20%)
Tuesday, March 24, 2009

What to worry about...
Tuesday, March 24, 2009

Tuesday, March 24, 2009

Smart People: 12-20%
Tuesday, March 24, 2009

Chance of Civil Unrest in USA: 20%
Tuesday, March 24, 2009

Obligatory Twitter Slides
Tuesday, March 24, 2009

The New Superbowl Advertisement
Tuesday, March 24, 2009

Very real numbers
Tuesday, March 24, 2009

The Superbowl Twitter Suggested
• 100 Million World Wide • Two Years, $250,000
Viewers • 7 million potential followers
• 50% see it = 50,000,000 • 5 million subscribe
• 30 Seconds • 2.5M remain subscribed
• $3,000,000 cost + $1M • 1% click weekly
production = $4m • 100k monthly visits
• $4m • 3.6m over three years
• .08 a view • .07 a view (on a webpage)
• You own: press release • You Own: Mailing list with
millions of subscribers.
Tuesday, March 24, 2009

Tuesday, March 24, 2009

Tuesday, March 24, 2009

The Future of
(Re) Search
(according to me)
((and the folks in Korea))
Tuesday, March 24, 2009

Basic
content
(i.e. facts) is
30% of the
solution
Tuesday, March 24, 2009

Knowledge Exchange (aka
Q&A) is 30% of the solution
Tuesday, March 24, 2009

Search (social, algorythmic or human)
is 30% of the solution.
Tuesday, March 24, 2009

Twitter
Search is
5-10% of the
solution.
Tuesday, March 24, 2009

Tuesday, March 24, 2009

Tuesday, March 24, 2009

Tuesday, March 24, 2009

Time to take the gloves off
Tuesday, March 24, 2009

Your Facebook session brought to you by Wolverine
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Tuesday, March 24, 2009

Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and
receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans)
Tuesday, March 24, 2009