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OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
OMMA 2009 Keynote
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OMMA 2009 Keynote

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Mahalo CEO Jason Calacanis Keynote at OMMA Hollywood 2009

Mahalo CEO Jason Calacanis Keynote at OMMA Hollywood 2009

Published in: Technology, News & Politics
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  • Transcript

    1. Advertising, Riots, Twitter, Facebook and the Depression. What’s Going On... (oh what’s going on) Tuesday, March 24, 2009
    2. “Once every 100 years media changes” Tuesday, March 24, 2009
    3. Actual Facebook Advertising Tuesday, March 24, 2009
    4. Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is Applied Semantics' AdSense product that enables web publishers to understand the key themes on web pages to deliver highly relevant and targeted advertisements. Gil Elbaz http://www.google.com/press/pressrel/applied.html Tuesday, March 24, 2009
    5. The Most Powerful Advertising Medium Ever Created Tuesday, March 24, 2009
    6. = Stephen Hits On Girls http://www.flickr.com/photos/maveric2003/32471025/ Tuesday, March 24, 2009
    7. = Blogger Dinner in Tokyo Tuesday, March 24, 2009
    8. = Phone Book http://www.flickr.com/photos/recyclethis/186838960/ Tuesday, March 24, 2009
    9. = + Tuesday, March 24, 2009
    10. Don’t cry for me... Tuesday, March 24, 2009
    11. Tuesday, March 24, 2009
    12. Tuesday, March 24, 2009
    13. 50% of advertising must move to measurable (currently in low 20%) Tuesday, March 24, 2009
    14. What to worry about... Tuesday, March 24, 2009
    15. Tuesday, March 24, 2009
    16. Smart People: 12-20% Tuesday, March 24, 2009
    17. Chance of Civil Unrest in USA: 20% Tuesday, March 24, 2009
    18. Obligatory Twitter Slides Tuesday, March 24, 2009
    19. The New Superbowl Advertisement Tuesday, March 24, 2009
    20. Very real numbers Tuesday, March 24, 2009
    21. The Superbowl Twitter Suggested • 100 Million World Wide • Two Years, $250,000 Viewers • 7 million potential followers • 50% see it = 50,000,000 • 5 million subscribe • 30 Seconds • 2.5M remain subscribed • $3,000,000 cost + $1M • 1% click weekly production = $4m • 100k monthly visits • $4m • 3.6m over three years • .08 a view • .07 a view (on a webpage) • You own: press release • You Own: Mailing list with millions of subscribers. Tuesday, March 24, 2009
    22. Tuesday, March 24, 2009
    23. Tuesday, March 24, 2009
    24. The Future of (Re) Search (according to me) ((and the folks in Korea)) Tuesday, March 24, 2009
    25. Basic content (i.e. facts) is 30% of the solution Tuesday, March 24, 2009
    26. Knowledge Exchange (aka Q&A) is 30% of the solution Tuesday, March 24, 2009
    27. Search (social, algorythmic or human) is 30% of the solution. Tuesday, March 24, 2009
    28. Twitter Search is 5-10% of the solution. Tuesday, March 24, 2009
    29. Tuesday, March 24, 2009
    30. Tuesday, March 24, 2009
    31. Tuesday, March 24, 2009
    32. Time to take the gloves off Tuesday, March 24, 2009
    33. Your Facebook session brought to you by Wolverine Want to skip advertisements? Join Facebook Pro Tuesday, March 24, 2009
    34. Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans) Tuesday, March 24, 2009

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