How to succeed with Social Gaming in Europe – Thorbjörn Warin

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Social Games
ThorbjörnWarin , Head of Marketing
wooga

> Social Gaming> wooga> Business Opportunities
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Games are forgamers
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everyone
Playing games is a core human desire,like listening to music or reading stories
But gamers represent only a small partof those who like playing games (=everyone)

The Age of Facebook
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500m unique users per month
Photo sharing
#1 site by time spent
250m per day
70% use apps
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Video
Mobile

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550,000 apps & games
Only 250 (0.05%)have over 1m MAU

Virtually all top Facebook games developers are social games specialists
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Data: Aug 2010; Source: AppData.com

And the money…?
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Freemium
Virtual goods
Ad funded
Data: Aug 2010; Source: AppData.com

Social Gaming companies
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THQ
Stock value $241m
Playfishpricetag $400m
Ubisoft
Stock value $639m
Playdompricetag $763m
EA
Stock value $5,15b
Zynga
est. value $5,00b

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wooga – world of gaming
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Localization &
Emotional Attachment

Brain Buddies
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Releasedsummerof 2009
+10 million total uniqueplayers
Monetization = t-shirtshop
Most popular „braingame“ on Facebook

Bubble Island
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ReleasedFebruary 2010
AwardedBest Social Game in August 2010
Monetization = extra boosters, „save points“
Emotional engagementkeytosuccess

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Released May 2010
+3 million MAU andgrowing
Monetization = virtualgoodsandboosters

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Released May 2010
+3 million MAU andgrowing
Monetization = virtualgoodsandboosters

Localize!
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FrontierVille
Restaurant City
Monster World

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LocalizationChecklist
[✔] Support different character sets ( accents, umlauts, etc )
[✔] Support different languages within the game ( XML-file )
[✔] Certain languages are wider( english +50% )
[✔] No text embedded in images
[✔] Localize customer care
[✔] Localize fan page posts
[✔] Localize payment
[✔] Localize virtual goods

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Business opportunities: brands
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Usesocialgamestogrowyourown Facebook presence
Targetedoffers
Integrated offers

Business opportunities: marketers and affiliates
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„SocialAffiliateNetowrks“
Performance baseddirectresponsemarketing

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Thanks!
wooga.com/jobs (+20 open positions!)
tw@wooga.com

How to succeed with Social Gaming in Europe – Thorbjörn Warin

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