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How to succeed with Social Gaming in Europe – Thorbjörn Warin
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How to succeed with Social Gaming in Europe – Thorbjörn Warin

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Social Marketers Summit | CZ 2010

Social Marketers Summit | CZ 2010


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  • 1. 1
    Social Games
    ThorbjörnWarin , Head of Marketing
    wooga
  • 2. > Social Gaming> wooga> Business Opportunities
    2
  • 3. > Social Gaming> wooga> Business Opportunities
    3
  • 4. 4
  • 5. Games are forgamers
    5
    everyone
    Playing games is a core human desire,like listening to music or reading stories
    But gamers represent only a small partof those who like playing games (=everyone)
  • 6. The Age of Facebook
    6
  • 7. 500m unique users per month
    Photo sharing
    #1 site by time spent
    250m per day
    70% use apps
    7
    Video
    Mobile
  • 8. 8
    550,000 apps & games
    Only 250 (0.05%)have over 1m MAU
  • 9. Virtually all top Facebook games developers are social games specialists
    9
    Data: Aug 2010; Source: AppData.com
  • 10. And the money…?
    10
    Freemium
    Virtual goods
    Ad funded
    Data: Aug 2010; Source: AppData.com
  • 11. Social Gaming companies
    11
    THQ
    Stock value $241m
    Playfishpricetag $400m
    Ubisoft
    Stock value $639m
    Playdompricetag $763m
    EA
    Stock value $5,15b
    Zynga
    est. value $5,00b
  • 12. > Social Gaming> wooga> Business Opportunities
    12
  • 13. wooga – world of gaming
    13
    Localization &
    Emotional Attachment
  • 14. Brain Buddies
    14
    Releasedsummerof 2009
    +10 million total uniqueplayers
    Monetization = t-shirtshop
    Most popular „braingame“ on Facebook
  • 15. Bubble Island
    15
    ReleasedFebruary 2010
    AwardedBest Social Game in August 2010
    Monetization = extra boosters, „save points“
    Emotional engagementkeytosuccess
  • 16. 16
    Released May 2010
    +3 million MAU andgrowing
    Monetization = virtualgoodsandboosters
  • 17. 17
    Released May 2010
    +3 million MAU andgrowing
    Monetization = virtualgoodsandboosters
  • 18. Localize!
    18
  • 19. 19
    FrontierVille
    Restaurant City
    Monster World
  • 20. 20
    LocalizationChecklist
    [✔] Support different character sets ( accents, umlauts, etc )
    [✔] Support different languages within the game ( XML-file )
    [✔] Certain languages are wider( english +50% )
    [✔] No text embedded in images
    [✔] Localize customer care
    [✔] Localize fan page posts
    [✔] Localize payment
    [✔] Localize virtual goods
  • 21. > Social Gaming> wooga> Business Opportunities
    21
  • 22. Business opportunities: brands
    22
    Usesocialgamestogrowyourown Facebook presence
    Targetedoffers
    Integrated offers
  • 23. Business opportunities: marketers and affiliates
    23
    „SocialAffiliateNetowrks“
    Performance baseddirectresponsemarketing
  • 24. 24
    Thanks!
    wooga.com/jobs (+20 open positions!)
    tw@wooga.com