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Tom Ollerton on SMSPrague 2011
 

Tom Ollerton on SMSPrague 2011

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  • Web 2.0 – The second version of the web, an upgrade.
  • The first version of the internet just connected machinesData to dataNow with the invention of broadband we could share.We saw the dawn of realtime.
  • Social Media came late to the party but with innovations in HTML 5 the social web is no longer confined to the .com

Tom Ollerton on SMSPrague 2011 Tom Ollerton on SMSPrague 2011 Presentation Transcript

  • The Future of Social Media?
    Tom OllertonAssociate Director@_Skive_@mrtomollerton
  • #whatishetalkingabout?
  • Social media used to be really exciting
  • Social Media had a really aspirational name
  • Web 2.0
  • Our internet of machines had finally started to become an internet of people
  • Everything seemed possible as big brands started to be brought down to their knees
  • What did we do with all this power?
  • Has Social Media become boring?
  • It’s not all bad
  • Ben and Jerry’s
  • Nice!
  • Sexy!
  • Adzookie
  • These ideas are inherently “Social” Vs
    “Social Media Marketing”
  • Inherently Social
  • Social Media Marketing
  • What’s next in 2012?
  • Who is driving innovation in social media?
  • Not brands…
  • Social Media wouldn’t exist if we’d left it up to brands to invent it.
  • Social Media wouldn’t exist if we’d left it up to brands to invent it.
    Social was born of innovation and entrepreneurial spirit and it is these two factors that are continuing to drive its growth.
  • For example…
  • Silk Road
  • “Digital is like water it seeps into every crack”@simoncoupe
  • The future will be an omnipresent social web.
  • What’s exciting in the boardroom
    is not exciting in the bedroom
  • 11 percent of people under 25 think that its ok to interrupt sex to check electronic messages
  • Conclusion
  • Conclusion
    It’s not all about Facebook
  • Conclusion
    Inherently Social Vs Social Media Marketing
  • Conclusion
    Stop communicating products and start making communication products
    - Gareth Kay
  • @mrtomollerton
    @_skive_
    tom@skive.co.uk