“The brazilian way to do<br />SocialMedia”<br />
Who I Am<br />Tiago “Doc” Luz<br />Dog in Charge at underDOGS<br />@docluz<br />Was:<br /><ul><li>VP of Media, WundermanBr...
Online Media Director, DDB Brasil
Director of Interactive Media, Hello
Media Director, Midia Digital</li></li></ul><li>What We Do<br />We establish real connections between<br />brandsand consu...
Who is the king of Football?<br />
Brazil is in a fast-paced growth<br />
Growth Acceleration In Coming Years<br />Internet users in BRICI countries will more than double<br />to 1.2 billion by 20...
But We Could Be Better<br />In Brazil, broadband costs are still high,<br />limiting the number of in-home Internet users....
We Are News Everywhere <br />Brazil was the least affected developing country during the economic downturn due to our fisc...
And Will Be For A While...<br />The World Cup is expected to produce USD 25 billion, while the Olympics in Rio shall make ...
The overall top gol score is?<br />
The numbers<br />
MM of users<br />
orkut<br />
orkut<br />
twitter<br />
unique visitors <br />
Who is this Guy?<br />
What we’ve <br />learned so far<br />
Nike Indoor Experience<br />Young people love cool missions. Nike figured that out and turned night clubs into a perfect a...
Young people love cool missions. Nike figured that out and turned night clubs into a perfect adventure.<br />Nike Indoor E...
Nike Indoor Experience<br /><ul><li>4 MM+ people exposed to the campaign.
Great earned media value with thousands of mentions on Twitter and Facebook.</li></li></ul><li>The advertiser<br />Nike In...
Twestival Brasilia 2011<br />Twitter + Festival = <br />People tend to engage in fun events, especially when they are abou...
Twestival Brasilia 2011<br />
Twestival Brasilia 2011<br />5 coordinators<br />+ 50 volunteers<br />+ 50 ambassadors<br />Crowd-sourced project made a b...
Twestival Brasilia 2011<br /><ul><li>2,300 participants.
USD 40,000 donated to an NGO.
Twitter: +676K people.
Trending Topic in Brazil.
Biggest Twestival in the world.</li></li></ul><li>Giant Doritos<br />Doritos proved how a love brand can easily engage fan...
Giant Doritos<br />Doritos proved how a love brand can easily engage fans by rewarding their top Orkut users with 5kg Dori...
Giant Doritos<br /><ul><li>Campaign generated a big buzz from their official Orkut community.
Millions of people voted in the promo.
Yahoo! Big Idea Chair Award.</li></li></ul><li>Giant Doritos<br />The people reactions <br />
Fiat Mio<br />Fiat created a challenge in Brazil so that people could participate sharing ideas for a new car.<br />
Fiat Mio<br />People felt compelled to join the challenge as their ideas could be used for the development of Fiat Mio.<br />
How many titles Brasil won?<br />
YouTube Power<br />
Skol<br />
Skol<br />
Twitter Power<br />
Call of Duty<br />
2014 the World Cup is in?<br />
Where we are <br />going to<br />
Google+<br />Google’s new social network saw an impressive growth in its early days, just before the hype was over.<br />
Social Networks vs Information Networks<br />Twitter has been defined as an information network rather than a social netwo...
So what’s next?<br />
What About Social Advertising?<br />A Timeline for brands on Facebook may give them the level of branding customization th...
Next Milestone in Social Commerce<br />3 trends from Shop.org:<br />1<br />Personalization<br />2<br />Curation<br />3<br ...
Who is this guy?<br />
Magazinevocê<br />
Who is this guy?<br />
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Tiago Luz on SMSPrague 2011

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Tiago Luz on SMSPrague 2011

  1. 1. “The brazilian way to do<br />SocialMedia”<br />
  2. 2. Who I Am<br />Tiago “Doc” Luz<br />Dog in Charge at underDOGS<br />@docluz<br />Was:<br /><ul><li>VP of Media, WundermanBrasil
  3. 3. Online Media Director, DDB Brasil
  4. 4. Director of Interactive Media, Hello
  5. 5. Media Director, Midia Digital</li></li></ul><li>What We Do<br />We establish real connections between<br />brandsand consumers<br />
  6. 6. Who is the king of Football?<br />
  7. 7. Brazil is in a fast-paced growth<br />
  8. 8. Growth Acceleration In Coming Years<br />Internet users in BRICI countries will more than double<br />to 1.2 billion by 2015.<br />
  9. 9. But We Could Be Better<br />In Brazil, broadband costs are still high,<br />limiting the number of in-home Internet users.<br />Brazil’s 3G is affordable but not widely available, with the result that mobile Web and chatting are rare. <br />
  10. 10. We Are News Everywhere <br />Brazil was the least affected developing country during the economic downturn due to our fiscal policies.<br />
  11. 11. And Will Be For A While...<br />The World Cup is expected to produce USD 25 billion, while the Olympics in Rio shall make over USD 8 billion.<br />
  12. 12. The overall top gol score is?<br />
  13. 13. The numbers<br />
  14. 14. MM of users<br />
  15. 15. orkut<br />
  16. 16. orkut<br />
  17. 17. twitter<br />
  18. 18. unique visitors <br />
  19. 19. Who is this Guy?<br />
  20. 20. What we’ve <br />learned so far<br />
  21. 21. Nike Indoor Experience<br />Young people love cool missions. Nike figured that out and turned night clubs into a perfect adventure.<br />
  22. 22. Young people love cool missions. Nike figured that out and turned night clubs into a perfect adventure.<br />Nike Indoor Experience<br />
  23. 23. Nike Indoor Experience<br /><ul><li>4 MM+ people exposed to the campaign.
  24. 24. Great earned media value with thousands of mentions on Twitter and Facebook.</li></li></ul><li>The advertiser<br />Nike Indoor Experience<br />
  25. 25. Twestival Brasilia 2011<br />Twitter + Festival = <br />People tend to engage in fun events, especially when they are about supporting a bigger social cause.<br />
  26. 26. Twestival Brasilia 2011<br />
  27. 27. Twestival Brasilia 2011<br />5 coordinators<br />+ 50 volunteers<br />+ 50 ambassadors<br />Crowd-sourced project made a big festival possible with a little help from popular Twitter celebrities. <br />
  28. 28. Twestival Brasilia 2011<br /><ul><li>2,300 participants.
  29. 29. USD 40,000 donated to an NGO.
  30. 30. Twitter: +676K people.
  31. 31. Trending Topic in Brazil.
  32. 32. Biggest Twestival in the world.</li></li></ul><li>Giant Doritos<br />Doritos proved how a love brand can easily engage fans by rewarding their top Orkut users with 5kg Doritos bags.<br />
  33. 33. Giant Doritos<br />Doritos proved how a love brand can easily engage fans by rewarding their top Orkut users with 5kg Doritos bags.<br />
  34. 34. Giant Doritos<br /><ul><li>Campaign generated a big buzz from their official Orkut community.
  35. 35. Millions of people voted in the promo.
  36. 36. Yahoo! Big Idea Chair Award.</li></li></ul><li>Giant Doritos<br />The people reactions <br />
  37. 37. Fiat Mio<br />Fiat created a challenge in Brazil so that people could participate sharing ideas for a new car.<br />
  38. 38. Fiat Mio<br />People felt compelled to join the challenge as their ideas could be used for the development of Fiat Mio.<br />
  39. 39. How many titles Brasil won?<br />
  40. 40. YouTube Power<br />
  41. 41. Skol<br />
  42. 42. Skol<br />
  43. 43. Twitter Power<br />
  44. 44. Call of Duty<br />
  45. 45. 2014 the World Cup is in?<br />
  46. 46. Where we are <br />going to<br />
  47. 47. Google+<br />Google’s new social network saw an impressive growth in its early days, just before the hype was over.<br />
  48. 48. Social Networks vs Information Networks<br />Twitter has been defined as an information network rather than a social network while Facebook is all about any connections.<br />
  49. 49. So what’s next?<br />
  50. 50. What About Social Advertising?<br />A Timeline for brands on Facebook may give them the level of branding customization they always wished for.<br />
  51. 51. Next Milestone in Social Commerce<br />3 trends from Shop.org:<br />1<br />Personalization<br />2<br />Curation<br />3<br />Gamification<br />The latest announcements on Facebook features opens a wide set of possibilities for real social commerce experiences.<br />
  52. 52. Who is this guy?<br />
  53. 53. Magazinevocê<br />
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61. Who is this guy?<br />
  62. 62. GOOD<br />underDOG<br />the<br />Tips<br />
  63. 63. "People might not remember exactly what you did or what you said, but they will always remember how you made them feel"<br />
  64. 64. “For anything you ever think of doing<br />think BIG” <br />
  65. 65. “Chase the Dream,<br />not the money” <br />
  66. 66. “Be half of what people believe you<br />really are”<br />

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