Michal Pastier on SMSPrague 2011

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  • 1. Social  SlovakiaMichal  Pas*erDIGITAL  CREATIVE  DIRECTORmichal.pas*er@zaraguza.com
  • 2. EVIDENCE,  THAT  FACEBOOK  IS  HUGE  HIT  
  • 3. The most useless FB app Are you on Facebook? START TESTING
  • 4. The most useless FB app Calculating...
  • 5. The most useless FB app as evidence of FB popularity:)
  • 6. 2 542 268 internet users in Slovakia in August20111 075 085 active FB profiles by ATAXO
  • 7. Mar<nus.sk  -­‐  Facebook  –  11  people  
  • 8. Worldwide  ideasAlcowebizer.com: The most popular Slovak campaign, which has been shared in more than 140 countries in the world.
  • 9. Bey  bey  some  viral  effectsThe best campaign of 2010 in the world for Deutsche Telecom !
  • 10. Communica*on  plaJorm  My Blood Group – the first Slovak project to be published onFacebook as an inspiration for world-wide marketers.
  • 11. Microsite  as  content  for  social  mediaCreative Use Of Technology Contactless website for contactless payments
  • 12. Offline  is  new  online
  • 13. Gold for Slovak Agency TRIAD advertising at PIAF Google analytics as our media
  • 14. FB  event    -­‐  MEDIA  event
  • 15. Annual Award just for Facebook creativity