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Jan Rezab: Socialbakers
 

Jan Rezab: Socialbakers

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  • 30 seconds
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  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • My colleagueJiriwillfollow up on this.

Jan Rezab: Socialbakers Jan Rezab: Socialbakers Presentation Transcript

  • @janrezab
  • ABOUT US20% Of 450 000 visits 1000 customersFORTUNE 500 Per monthCompanies
  • Journey of Socialbakers › Journey of the company in Turkey2
  • Journey of Socialbakers › Journey of the company in Turkey
  • Socialbakers.com &Socialbakers Analytics
  • Brands in Czech Republic5
  • Journey of Socialbakers › Journey of the company in Turkey
  • Top METRICS in Social media
  • ACTIVEENGAGEMENT REACH
  • Return on Engagement ROE = Engagement First Strategy ROI HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
  • Gaining the Reach and Engagement in Minutes 2500 70 Average Likes Average organic unique impressions 60 2000 50Impressions 1500 40 Likes 30 1000 20 500 10 0 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 Time in Minutes
  • Average Facebook post reachData Range: July 1, 2012 – September 30, 2012
  • An average Facebook user is a fan of 53 Facebook pages in Europe* Socialbakers Facebook Panel
  • BRANDS are changing = Increasing volume
  • Average Number of Brand Pages Posts36 posts per month vs. 7 posts per month
  • Users are changing 1 Billion users are changing = increasing “noise”
  • Average Liked Pages per User 40 34.6 36.7 35 30 32.1 Liked pages 25 26.0 20 17.2 15 12.4 10 5 4,5 0 Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012
  • Platforms are changing Platforms are changing
  • We must constantly measure how social marketing is changing
  • LOCAL REPORTS Downloadable document for social engagement = Print it in your office = Easy framework to follow – 6 slides
  • MARKET INSIGHTS
  • CONTENT
  • Types of content + what works
  • ENGAGING content has to be:LIKABLE SHARABLE ACTIONABLE
  • Engaging vs. Non-engaging 7% 40% 6 274 people saw this post 24 clicks 38 176 people saw this post 331 clicks 5.7x Reach Difference 3x CTR difference
  • Red Bull StratosIndustry is changing= Increasing volume
  • Kit Kat Stratos
  • Engaging posts
  • TIP #1“Never publish content on Facebook closer than 2 hours from each other”
  • TIP #2“The ideal post frequency changes all the time, looking at current stats, the best is 1.5x per day”
  • Optimal Brand Posting Frequency Optimal brand posting frequency is 1.5 times a day
  • TIP #3“To the point, short content, with a clear callto action – tell them what you want them to do Share it / Like it / Ask a question”
  • Dashboard › TRUELIKE
  • VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
  • VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
  • VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
  • Socially Devoted Bonprix Bonprix Socially Devoted case study
  • Tools from Socialbakers
  • Sum-up & recommendations› ROI in social is first about getting Engagement, then ROI› Create content that stands out in the newsfeed› Monitor several metrics and aspects in social media› See what works for others and when it works for them
  • jan@socialbakers.com @janrezab