Your SlideShare is downloading. ×
0
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Danae Ringelmann: Harnessing the Crowd
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Danae Ringelmann: Harnessing the Crowd

470

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
470
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Never been so easy to reach into your community and community’s community…enable them to give together/spread the wordNever been so easy to engage your current supporters AND leverage data to develop long term relationships with new supportersNever been so efficient w/paypal and credit card from all over worldNever been so fun…participate in a time bound goal, engage as stakeholders, have fun perks/prizesWorth noting that CF has proven itself as platform that works…Karen Klein. Over 700k from 80 countriesWhether you understand human nature or not…one thing is for sure…people are giving and this concept is working..
  • BabiesNikla Tesla
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product. Serendipity…board members, partners, investors, …one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to him…lots of things can happen if get out there…
  • Tesla goal 850k 1.3 millionWho gives a crap goal 50k raised $66k Raised most in first 24 hrs. Simon Griffiths ceo really clever video in which he pledged to say on the toilet until the 50k raised. Point here is that Crap was a social enterprise planned to give 50% of its profits to building toilets/water sanitation in developing countries. They had won biz plan competitions and spent 2 years perfecting product/logistics, etc. Now they wanted $50k to do their first production run…George Takai- Startrek- Sulu- He actually spent years as a child at two Japanese intern camps in the US. On 1942, President Roosevelt authorized the removal and relocation of all Japanese Americans from the West Coast. Thousands of families, like George Takei's, were forced from their homes and sent, sometimes hundreds of miles away, to live in barricaded camps behind walls of barbed wire. This often "overlooked" injustice forever changed the lives of over 120,000 people. George wanted to raise awareness for this chapter in our history. The campaign itself helped shine a light on this. Goal of his campaign to fund a musical called Allegiance is an epic story of love, war and heroism set during the Japanese American internment. Set out to raise 50k and raised 158k
  • Transcript

    • 1. “Harnessing the Crowd”Danae RingelmannCo-founder, Indiegogo@gogodanae
    • 2. CrowdfundingWhat?Who?Where?Why?How?
    • 3. Crowdfunding is not new…
    • 4. Crowdfunding is not new… Over $100,000 raised Average contribution: $0.89
    • 5. Crowdfunding is…Pooling of funds from the people who are passionate about an idea One dollar at a timeOften in return for a… “Perk” or Token of thanks
    • 6. What is new… Rise of social Crowdfunding = networking efficient Adoption of + online payments accessible + 24/7/365 fun
    • 7. Who… Non-profit Maker DancerInventor Religious org Designer Game Developer Entrepreneur Food lover Musician ArtistSmall Business Community Activist Writer Photographer
    • 8. Who… is raising? Causes $48,806 509 Activist: “Pastor Marion” raised funders
    • 9. Who… is raising? Causes $48,806 509 Activist: “Pastor Marion” raised funders Artists $18,670 141 Causes Film: “Salam Dunk” raised funders
    • 10. Who… is raising? Causes $48,806 509 Activist: “Pastor Marion” raised funders Artists $18,670 141 Causes Film: “Salam Dunk” raised funders $48,806 raised 509 Entrepreneurs $158,685 302 funders Inventor: Jean-Marque raised funders
    • 11. Who… is funding? Causes Supporters Activist: “Pastor Marion” Artists Film: “Salam Dunk” Fans Causes $48,806 raised 509 Entrepreneurs Inventor: Jean-Marque Customers funders
    • 12. Why… Funders Fund? - The 4 “P”s Causes Passion Activist: “Pastor Marion” Pride Artists Causes Film: “Salam Dunk” Participation $48,806 raised 509 Entrepreneurs funders Inventor: Jean-Marque Perks
    • 13. How It Works Goal1. Create a campaign Pitch Perks
    • 14. How It Works Update1. Create a campaign2. Engage community Share
    • 15. How It Works Raise $1. Create a campaign2. Engage community3. Raise money
    • 16. How It Works1. Create a campaign2. Engage community Perks3. Raise money4. Fulfill perks
    • 17. Benefits of crowdfunding $$$
    • 18. Benefits of crowdfunding $$$ Marketing Just one Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
    • 19. Benefits of crowdfunding Marketing Market validation
    • 20. Benefits of crowdfunding Marketing Market validation Spark social conversations
    • 21. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback
    • 22. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing
    • 23. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement
    • 24. Benefits of crowdfundingIndiegogo Dashboard Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Jan drove 1300 views which resulted in $3,300
    • 25. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
    • 26. Not just for the One-Man or Woman projects!NGOs, MatchingFoundations,Governments CauseBrands MarketingBanks, VCs Incubation
    • 27. Anyone, Anything, AnywhereEmmy’s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERSImpossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS
    • 28. A little inspiration…
    • 29. If a Toilet Paper company… New Left Media $21,837 363 WEB SERIES RAISED FUNDERS
    • 30. If a Toilet Paper company…can utilize crowdfunding tobuild awareness, conversation & funds…. New Left Media $21,837 363 WEB SERIES RAISED FUNDERS
    • 31. If a Toilet Paper company…can utilize crowdfunding tobuild awareness, conversation & funds,anyone can. New Left Media $21,837 363 WEB SERIES RAISED FUNDERS
    • 32. If a Toilet Paper company…can utilize crowdfunding tobuild awareness, conversation & funds,anyone can. ARE YOU NEXT? New Left Media $21,837 363 WEB SERIES RAISED FUNDERS
    • 33. www.indiegogo.comDanae RingelmannCo-founder, Indiegogo@gogodanae

    ×