Creative Expression and Social
Networking in a Digital Culture:
        Why Students ♥ Facebook
        (and why you shoul...
Structure of Presentation

What is Facebook?

How do Students Use it?

Strategies in an Educational
Environment

Privacy -...
Act 1: What is Facebook?
“I’m here to build something for the long
term. Anything else is a distraction.” -
Mark Zuckerber...
thefacebook
Screenshot by flickr user
Brian “DoctaBu” Moore




         © 2007 Phillip Jeffrey
Facebook Features




          © 2007 Phillip Jeffrey
Wall and Groups Features




                 © 2007 Phillip Jeffrey
Minifeed
screenshot by Flickr user
jessamyn




    © 2007 Phillip Jeffrey
News Feed




   © 2007 Phillip Jeffrey
News Feed Preferences
Screenshot
by Flickr user
Jacob Bøtter




                               © 2007 Phillip Jeffrey
Facebook - By the Numbers
Over 24 million users

3% weekly growth
since 2007

60% log in each day

6 million photos
upload...
Act 2: How do Students Use it?
The great thing about this website is that it is
grounded in physical communites that exist...
Green College Group
“it’s a way for incoming
residents to start feeling like
they’re part of the community
before they get...
Administrator – Group Member Access




                           © 2007 Phillip Jeffrey
Administrator – Group Editing




                     © 2007 Phillip Jeffrey
Green College Group




         © 2007 Phillip Jeffrey
Green College Wall




           © 2007 Phillip Jeffrey
Great Canadian Wish List




                 © 2007 Phillip Jeffrey
The Power of Digital Advocacy




                      © 2007 Phillip Jeffrey
Aquatic Centre Group News




                  © 2007 Phillip Jeffrey
UBC Class of 2011 Groups




                 © 2007 Phillip Jeffrey
UBC Class of 2011 Group




                © 2007 Phillip Jeffrey
UBC Groups on Facebook




               © 2007 Phillip Jeffrey
UBC Marketplace




        © 2007 Phillip Jeffrey
Virginia Tech Memorial Page




                    © 2007 Phillip Jeffrey
Canadian Virginia Tech Tribute




                      © 2007 Phillip Jeffrey
Birthday Greetings




           © 2007 Phillip Jeffrey
Gift Giving – Like a digital hug




                        © 2007 Phillip Jeffrey
News Feed




   © 2007 Phillip Jeffrey
Status Updates




       © 2007 Phillip Jeffrey
Knowledge is Mobile




    Photo courtesy of Flickr user Daniele Muscetta

                               © 2007 Phillip ...
Act 3: How do I know you?




                  © 2007 Phillip Jeffrey
UBC Birdcoop




     © 2007 Phillip Jeffrey
EDGE Lab -- Dalhousie




              © 2007 Phillip Jeffrey
Crossett Library – Bennington College
                                 Screenshot courtesy
                               ...
LFS Learning Centre Grand Opening




                         © 2007 Phillip Jeffrey
Internet Research (AoIR 8.0) Group




                          © 2007 Phillip Jeffrey
Internet Research (AoIR 8.0) Wiki




                         © 2007 Phillip Jeffrey
Notes




© 2007 Phillip Jeffrey
Importing Blog Entries – Blank Note




                           © 2007 Phillip Jeffrey
UBC Flyer Ads -- Event




               © 2007 Phillip Jeffrey
Shared Information Spaces




          Photo courtesy of Flickr user tsmyther

                                     © 200...
Creating a Profile




          © 2007 Phillip Jeffrey
Digital Identities




Photo courtesy of Flickr user *watershed*

                                            © 2007 Phill...
Terms of Use




     © 2007 Phillip Jeffrey
Final Act: Privacy Overview




                   © 2007 Phillip Jeffrey
News Feed Privacy




          © 2007 Phillip Jeffrey
Tagging in Facebook -- Photos




                      © 2007 Phillip Jeffrey
Blocking Stalkers and Limiting Profiles




                Photo by Flickr user Bizzy Girl


                            ...
Digital Natives & Digital Immigrants
Photo courtesy of Flickr user Shapeshift




                                        ...
Thanks for Coming – Any Questions?
                                                                   Photo by Flickr user...
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Why Students Heart Facebook

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UBC Town Hall 2007 presentation workshop. See blog for text of speech. http://tinyurl.com/27aa8l

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Why Students Heart Facebook

  1. 1. Creative Expression and Social Networking in a Digital Culture: Why Students ♥ Facebook (and why you should too!) Phillip Jeffrey UBC e-strategy Town Hall 2007 June 21, 2007
  2. 2. Structure of Presentation What is Facebook? How do Students Use it? Strategies in an Educational Environment Privacy -- Expectations and Reality Photo by flickr user thowi © 2007 Phillip Jeffrey
  3. 3. Act 1: What is Facebook? “I’m here to build something for the long term. Anything else is a distraction.” - Mark Zuckerberg © 2007 Phillip Jeffrey
  4. 4. thefacebook Screenshot by flickr user Brian “DoctaBu” Moore © 2007 Phillip Jeffrey
  5. 5. Facebook Features © 2007 Phillip Jeffrey
  6. 6. Wall and Groups Features © 2007 Phillip Jeffrey
  7. 7. Minifeed screenshot by Flickr user jessamyn © 2007 Phillip Jeffrey
  8. 8. News Feed © 2007 Phillip Jeffrey
  9. 9. News Feed Preferences Screenshot by Flickr user Jacob Bøtter © 2007 Phillip Jeffrey
  10. 10. Facebook - By the Numbers Over 24 million users 3% weekly growth since 2007 60% log in each day 6 million photos uploaded daily (no limit, friends view) Mashup by Flickr user jjessalo © 2007 Phillip Jeffrey
  11. 11. Act 2: How do Students Use it? The great thing about this website is that it is grounded in physical communites that exist in real life” – Mark Zuckerberg Green College © 2007 Phillip Jeffrey
  12. 12. Green College Group “it’s a way for incoming residents to start feeling like they’re part of the community before they get here” – Mika McKinnon – creator © 2007 Phillip Jeffrey
  13. 13. Administrator – Group Member Access © 2007 Phillip Jeffrey
  14. 14. Administrator – Group Editing © 2007 Phillip Jeffrey
  15. 15. Green College Group © 2007 Phillip Jeffrey
  16. 16. Green College Wall © 2007 Phillip Jeffrey
  17. 17. Great Canadian Wish List © 2007 Phillip Jeffrey
  18. 18. The Power of Digital Advocacy © 2007 Phillip Jeffrey
  19. 19. Aquatic Centre Group News © 2007 Phillip Jeffrey
  20. 20. UBC Class of 2011 Groups © 2007 Phillip Jeffrey
  21. 21. UBC Class of 2011 Group © 2007 Phillip Jeffrey
  22. 22. UBC Groups on Facebook © 2007 Phillip Jeffrey
  23. 23. UBC Marketplace © 2007 Phillip Jeffrey
  24. 24. Virginia Tech Memorial Page © 2007 Phillip Jeffrey
  25. 25. Canadian Virginia Tech Tribute © 2007 Phillip Jeffrey
  26. 26. Birthday Greetings © 2007 Phillip Jeffrey
  27. 27. Gift Giving – Like a digital hug © 2007 Phillip Jeffrey
  28. 28. News Feed © 2007 Phillip Jeffrey
  29. 29. Status Updates © 2007 Phillip Jeffrey
  30. 30. Knowledge is Mobile Photo courtesy of Flickr user Daniele Muscetta © 2007 Phillip Jeffrey
  31. 31. Act 3: How do I know you? © 2007 Phillip Jeffrey
  32. 32. UBC Birdcoop © 2007 Phillip Jeffrey
  33. 33. EDGE Lab -- Dalhousie © 2007 Phillip Jeffrey
  34. 34. Crossett Library – Bennington College Screenshot courtesy of Flickr user librarianmer © 2007 Phillip Jeffrey
  35. 35. LFS Learning Centre Grand Opening © 2007 Phillip Jeffrey
  36. 36. Internet Research (AoIR 8.0) Group © 2007 Phillip Jeffrey
  37. 37. Internet Research (AoIR 8.0) Wiki © 2007 Phillip Jeffrey
  38. 38. Notes © 2007 Phillip Jeffrey
  39. 39. Importing Blog Entries – Blank Note © 2007 Phillip Jeffrey
  40. 40. UBC Flyer Ads -- Event © 2007 Phillip Jeffrey
  41. 41. Shared Information Spaces Photo courtesy of Flickr user tsmyther © 2007 Phillip Jeffrey
  42. 42. Creating a Profile © 2007 Phillip Jeffrey
  43. 43. Digital Identities Photo courtesy of Flickr user *watershed* © 2007 Phillip Jeffrey
  44. 44. Terms of Use © 2007 Phillip Jeffrey
  45. 45. Final Act: Privacy Overview © 2007 Phillip Jeffrey
  46. 46. News Feed Privacy © 2007 Phillip Jeffrey
  47. 47. Tagging in Facebook -- Photos © 2007 Phillip Jeffrey
  48. 48. Blocking Stalkers and Limiting Profiles Photo by Flickr user Bizzy Girl © 2007 Phillip Jeffrey
  49. 49. Digital Natives & Digital Immigrants Photo courtesy of Flickr user Shapeshift Photo courtesy of Flickr User Laura Mary © 2007 Phillip Jeffrey
  50. 50. Thanks for Coming – Any Questions? Photo by Flickr user fatal Cleopatra Phillip Jeffrey fadetoplay.com phillipj@ece.ubc.ca Thanks to Cyprien Lomas and Duncan McHugh from The Learning Centre for podcasting this talk © 2007 Phillip Jeffrey
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