Creative Expression and Social
Networking in a Digital Culture:
Why Students ♥ Facebook
(and why you should too!)
Phillip Jeffrey
UBC e-strategy Town Hall 2007
June 21, 2007

Structure of Presentation
What is Facebook?
How do Students Use it?
Strategies in an Educational
Environment
Privacy -- Expectations and
Reality
Photo by flickr user thowi
© 2007 Phillip Jeffrey

Act 1: What is Facebook?
“I’m here to build something for the long
term. Anything else is a distraction.” -
Mark Zuckerberg
© 2007 Phillip Jeffrey

thefacebook
Screenshot by flickr user
Brian “DoctaBu” Moore
© 2007 Phillip Jeffrey

Facebook Features
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Wall and Groups Features
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Minifeed
screenshot by Flickr user
jessamyn
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News Feed
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News Feed Preferences
Screenshot
by Flickr user
Jacob Bøtter
© 2007 Phillip Jeffrey

Facebook - By the Numbers
Over 24 million users
3% weekly growth
since 2007
60% log in each day
6 million photos
uploaded daily (no
limit, friends view)
Mashup by Flickr user jjessalo
© 2007 Phillip Jeffrey

Act 2: How do Students Use it?
The great thing about this website is that it is
grounded in physical communites that exist
in real life” – Mark Zuckerberg
Green College
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Green College Group
“it’s a way for incoming
residents to start feeling like
they’re part of the community
before they get here” –
Mika McKinnon – creator
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Administrator – Group Member Access
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Administrator – Group Editing
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Green College Group
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Green College Wall
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Great Canadian Wish List
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The Power of Digital Advocacy
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Aquatic Centre Group News
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UBC Class of 2011 Groups
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UBC Class of 2011 Group
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UBC Groups on Facebook
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UBC Marketplace
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Virginia Tech Memorial Page
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Canadian Virginia Tech Tribute
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Birthday Greetings
© 2007 Phillip Jeffrey

Gift Giving – Like a digital hug
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News Feed
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Status Updates
© 2007 Phillip Jeffrey

Knowledge is Mobile
Photo courtesy of Flickr user Daniele Muscetta
© 2007 Phillip Jeffrey

Act 3: How do I know you?
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UBC Birdcoop
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EDGE Lab -- Dalhousie
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Crossett Library – Bennington College
Screenshot courtesy
of Flickr user
librarianmer
© 2007 Phillip Jeffrey

LFS Learning Centre Grand Opening
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Internet Research (AoIR 8.0) Group
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Internet Research (AoIR 8.0) Wiki
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Notes
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Importing Blog Entries – Blank Note
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UBC Flyer Ads -- Event
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Shared Information Spaces
Photo courtesy of Flickr user tsmyther
© 2007 Phillip Jeffrey

Creating a Profile
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Digital Identities
Photo courtesy of Flickr user *watershed*
© 2007 Phillip Jeffrey

Terms of Use
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Final Act: Privacy Overview
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News Feed Privacy
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Tagging in Facebook -- Photos
© 2007 Phillip Jeffrey

Blocking Stalkers and Limiting Profiles
Photo by Flickr user Bizzy Girl
© 2007 Phillip Jeffrey

Digital Natives & Digital Immigrants
Photo courtesy of Flickr user Shapeshift
Photo courtesy of Flickr User Laura Mary
© 2007 Phillip Jeffrey

Thanks for Coming – Any Questions?
Photo by Flickr user fatal Cleopatra
Phillip Jeffrey
fadetoplay.com
phillipj@ece.ubc.ca
Thanks to Cyprien Lomas and Duncan McHugh from The Learning Centre for podcasting this talk
© 2007 Phillip Jeffrey