The Role of Facebook i n
Everyday Student Life
Phillip Jeffrey
Brown Bag Lunch Series
The Learning Centre
University of British Columbia
September 11, 2007
Photo by Flickr user fatal Cleopatra

Structure of Presentation
What is Facebook?
!
How Used among Students?
!
Academic Applications and
!
Potential Opportunities
Socially Appropriate Behaviour
!
Privacy -- Expectations and
!
Reality
Photo by flickr user thowi
© 2007 Phillip Jeffrey

Facebook Experience
UBC grad student
!
(MAGIC)
Member since Fall 2005
!
Presentations, articles,
!
press coverage on
Facebook
© 2007 Phillip Jeffrey

Act 1: What is Facebook?
“I’m here to build something for the long term.
Anything else is a distraction.” -Mark Zuckerberg
© 2007 Phillip Jeffrey

“What [Facebook] needed to do was construct as accurate a model
as possible of the way the social graph looks in the real world” -
Mark Zuckerberg
Photo from Flickr user cjgrinham
© 2007 Phillip Jeffrey

Facebook by the Numbers
35 million active users (log in once per month)
!
3.3 million active users in Canada
!
30% with college ids by end of 2007, down from
!
50% now
© 2007 Phillip Jeffrey

A tour through Facebook
© 2007 Phillip Jeffrey

Act 2: How Used by Students?
The great thing about this website is that it is
grounded in physical communites that exist
in real life” – Mark Zuckerberg
Green College
© 2007 Phillip Jeffrey

“it’s a way for incoming
residents to start feeling like
Green College Group
they’re part of the community
before they get here” –
Mika McKinnon – creator
© 2007 Phillip Jeffrey

Administrator – Group Member Access
© 2007 Phillip Jeffrey

Green College Wall
© 2007 Phillip Jeffrey

The Power of Digital Advocacy
© 2007 Phillip Jeffrey

Aquatic Centre Group News
© 2007 Phillip Jeffrey

‘Trek Park’ Petition
© 2007 Phillip Jeffrey

UBC Class of 2011 Groups
© 2007 Phillip Jeffrey

UBC Class of 2011 Group
© 2007 Phillip Jeffrey

UBC Marketplace
© 2007 Phillip Jeffrey

Birthday Greetings
© 2007 Phillip Jeffrey

Gift Giving – Like a digital hug
© 2007 Phillip Jeffrey

Act 3: Academic Applications
© 2007 Phillip Jeffrey

LFS Learning Centre Grand Opening
© 2007 Phillip Jeffrey

Create Engaging Web Applications using
Metrics and Learning on Facebook
© 2007 Phillip Jeffrey

Look to Apps for Learning
© 2007 Phillip Jeffrey

Act 4: Appropriate Behaviour
Photo courtesy of Flickr user tsmyther
© 2007 Phillip Jeffrey

Terms of Use
© 2007 Phillip Jeffrey

Act 5: Privacy Overview
© 2007 Phillip Jeffrey

News Feed Privacy
© 2007 Phillip Jeffrey

Tagging in Facebook -- Photos
© 2007 Phillip Jeffrey

Blocking Stalkers and Limiting Profiles
Photo by Flickr user Bizzy Girl
© 2007 Phillip Jeffrey

Public Search Listings
© 2007 Phillip Jeffrey

Privacy and Student Information
Photo courtesy of melodrama.ca
© 2007 Phillip Jeffrey

Act 6: Why Popular? -- Express Yourself
© 2007 Phillip Jeffrey

Strive for Identity
Growing up Digital (Don
!
Tapscott, 1998)
Generation Me (Jean
!
Twenge, 2006)
National School Board
!
Association (2007)
© 2007 Phillip Jeffrey

Growing up Digital (1998)
Photo courtesy of jisc_infonet
© 2007 Phillip Jeffrey

Generation Me (2006)
Facebook graffiti courtesy of Jay Tang
© 2007 Phillip Jeffrey

Facebook Notes - NSBA (2007)
© 2007 Phillip Jeffrey

Merging of Digital/Physical
Environments
Photo courtesy of Flickr user *watershed*
© 2007 Phillip Jeffrey

Digital Natives & Digital Immigrants
Photo courtesy of Flickr user Shapeshift
Photo courtesy of Flickr User Laura Mary
© 2007 Phillip Jeffrey

Thanks for coming
Phillip Jeffrey
!
phillipj@ece.ubc.ca
!
http://fadetoplay.com
!
© 2007 Phillip Jeffrey