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The Role of Facebook in Everyday Student Life

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Brown Bag Lunch Series @ the University of British Columbia. See the speech on my blog Fade to Play http://tinyurl.com/2omzxf

Brown Bag Lunch Series @ the University of British Columbia. See the speech on my blog Fade to Play http://tinyurl.com/2omzxf

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The Role of Facebook in Everyday Student Life Presentation Transcript

  • 1. The Role of Facebook i n Everyday Student Life Phillip Jeffrey Brown Bag Lunch Series The Learning Centre University of British Columbia September 11, 2007 Photo by Flickr user fatal Cleopatra
  • 2. Structure of Presentation What is Facebook? ! How Used among Students? ! Academic Applications and ! Potential Opportunities Socially Appropriate Behaviour ! Privacy -- Expectations and ! Reality Photo by flickr user thowi © 2007 Phillip Jeffrey
  • 3. Facebook Experience UBC grad student ! (MAGIC) Member since Fall 2005 ! Presentations, articles, ! press coverage on Facebook © 2007 Phillip Jeffrey
  • 4. Act 1: What is Facebook? “I’m here to build something for the long term. Anything else is a distraction.” -Mark Zuckerberg © 2007 Phillip Jeffrey
  • 5. “What [Facebook] needed to do was construct as accurate a model as possible of the way the social graph looks in the real world” - Mark Zuckerberg Photo from Flickr user cjgrinham © 2007 Phillip Jeffrey
  • 6. Facebook by the Numbers 35 million active users (log in once per month) ! 3.3 million active users in Canada ! 30% with college ids by end of 2007, down from ! 50% now © 2007 Phillip Jeffrey
  • 7. A tour through Facebook © 2007 Phillip Jeffrey
  • 8. Act 2: How Used by Students? The great thing about this website is that it is grounded in physical communites that exist in real life” – Mark Zuckerberg Green College © 2007 Phillip Jeffrey
  • 9. “it’s a way for incoming residents to start feeling like Green College Group they’re part of the community before they get here” – Mika McKinnon – creator © 2007 Phillip Jeffrey
  • 10. Administrator – Group Member Access © 2007 Phillip Jeffrey
  • 11. Green College Wall © 2007 Phillip Jeffrey
  • 12. The Power of Digital Advocacy © 2007 Phillip Jeffrey
  • 13. Aquatic Centre Group News © 2007 Phillip Jeffrey
  • 14. ‘Trek Park’ Petition © 2007 Phillip Jeffrey
  • 15. UBC Class of 2011 Groups © 2007 Phillip Jeffrey
  • 16. UBC Class of 2011 Group © 2007 Phillip Jeffrey
  • 17. UBC Marketplace © 2007 Phillip Jeffrey
  • 18. Birthday Greetings © 2007 Phillip Jeffrey
  • 19. Gift Giving – Like a digital hug © 2007 Phillip Jeffrey
  • 20. Act 3: Academic Applications © 2007 Phillip Jeffrey
  • 21. LFS Learning Centre Grand Opening © 2007 Phillip Jeffrey
  • 22. Create Engaging Web Applications using Metrics and Learning on Facebook © 2007 Phillip Jeffrey
  • 23. Look to Apps for Learning © 2007 Phillip Jeffrey
  • 24. Act 4: Appropriate Behaviour Photo courtesy of Flickr user tsmyther © 2007 Phillip Jeffrey
  • 25. Terms of Use © 2007 Phillip Jeffrey
  • 26. Act 5: Privacy Overview © 2007 Phillip Jeffrey
  • 27. News Feed Privacy © 2007 Phillip Jeffrey
  • 28. Tagging in Facebook -- Photos © 2007 Phillip Jeffrey
  • 29. Blocking Stalkers and Limiting Profiles Photo by Flickr user Bizzy Girl © 2007 Phillip Jeffrey
  • 30. Public Search Listings © 2007 Phillip Jeffrey
  • 31. Privacy and Student Information Photo courtesy of melodrama.ca © 2007 Phillip Jeffrey
  • 32. Act 6: Why Popular? -- Express Yourself © 2007 Phillip Jeffrey
  • 33. Strive for Identity Growing up Digital (Don ! Tapscott, 1998) Generation Me (Jean ! Twenge, 2006) National School Board ! Association (2007) © 2007 Phillip Jeffrey
  • 34. Growing up Digital (1998) Photo courtesy of jisc_infonet © 2007 Phillip Jeffrey
  • 35. Generation Me (2006) Facebook graffiti courtesy of Jay Tang © 2007 Phillip Jeffrey
  • 36. Facebook Notes - NSBA (2007) © 2007 Phillip Jeffrey
  • 37. Merging of Digital/Physical Environments Photo courtesy of Flickr user *watershed* © 2007 Phillip Jeffrey
  • 38. Digital Natives & Digital Immigrants Photo courtesy of Flickr user Shapeshift Photo courtesy of Flickr User Laura Mary © 2007 Phillip Jeffrey
  • 39. Thanks for coming Phillip Jeffrey ! phillipj@ece.ubc.ca ! http://fadetoplay.com ! © 2007 Phillip Jeffrey